Leverage your Employee Advocacy Program with Gamification

January 7th, 2021 by Julien Roland

Employee Engagement Marketing & Comms

Creating an employee advocacy program benefits all areas of an organization. Using employees’ voices and influence is an under-utilized way to increase brand reach and improve engagement.

The TikTok generation is joining the workforce and bringing their social media expertise. In fact, most employees now are present on social networks in both their personal and professional lives. “98% of employees use at least one social media site for personal use, of which 50% are already posting about their company”

It’s time to leverage this presence to improve brand reach. Why?

  • Social media is a quick and easy way for employees to share company posts and help build a brand reputation. It has become the place to be heard and engage with personal networks, partners, and customers.
  • Building and leveraging company branding, values, and reputation doesn’t only depend on advertisements and the sales departments anymore. External corporate communication is digital-first and achieved through social media marketing and the company workforce.

How to create employee brand advocates

Social media is the place where employees can help build brand awareness and create greater business impact. They can help to deliver key messages, engage in discussions, and relay content and events, increasing company reach.

“Reach on posts made by employees went 561% further than the same post shared by a company on its own channel”

Employees are a company’s most valuable resource and their best brand advocates. Creating a successful employee advocacy program and turning them into social heroes is an indirect and free way to better connect and engage. Giving a voice to all employees is a real marketing opportunity to reach a larger audience faster, and without any additional cost.

“Leads developed through employee social marketing convert 7x more frequently than other leads.”

With the hybrid workplace becoming the new normal, digital communication has become even more important to drive traffic and deliver marketing and sales impact. This emphasizes the need to introduce employee advocacy programs as they can help drive growth. Employee advocacy is an “Advertising Value Equivalent” that contributes to making a company an influencer on social media.

Employee Advocacy InfographicDownload our Employee Advocacy Infographic

What impact does employee advocacy have on employee engagement?

Employee advocacy is more than just a marketing goal, an employee advocacy program can have a positive impact on employee engagement. This means going above and beyond the everyday responsibilities to take the company to new heights.

Employee advocacy is also about bringing employees together to create more unity, cohesion, and allow everyone to contribute to the company’s development.

Employees feel engaged by having the opportunity to be customer-facing and relay engaging information. Giving them a voice to express themselves allows the development of a real sense of belonging.

“Employees of socially engaged companies are more likely to stay at their company, feel optimistic about their company’s future, and believe their company is more competitive.”

Gathering employees around common goals can be done. At Powell Software, we allow organizations to better connect and engage employees. Through Powell Templates, we help companies to establish such a culture.

How to create your employee advocacy program

Establishing such a culture requires the building of strong relationships between marketing and communication teams as well as other departments. A successful employee advocacy program also requires easy access to information, simplified search system, and smart sharing features – an optimized employee advocacy platform.

Providing an inclusive and engaging interface is also essential to make sure everyone can take action and is part of social success. Gamification can help companies reach this goal by creating a positive and fun employee experience that pushes everyone to fulfill goals and earn achievements. 

Discover Powell Software’s employee advocacy template

That’s why Powell Intranet offers a dedicated and ready-to-run template for your employee advocacy program.

Employee Advocacy Mobile and Desktop

Our employee advocacy template keeps your employees better informed, aligned, and engaged in the hybrid workplace with easy and simple content access, shareability, and interactions, no matter where they are located.

It helps you to drive effective communication and content awareness through a centralized and gamified hub to leverage employee advocacy and boost employee engagement.

 

 

How does the Powell Intranet employee advocacy template work?

Inform – the template works as a curation tool. It is a social media aggregator that centralizes content from both internal and external communications. Employees get fast access to relevant content with preselected information and can stay up-to-date as key content is shortlisted to save time.

Engage – the smart sharing features associated with gamification, and a bridge between the intranet and Teams makes employee advocacy marketing more efficient and collaborative. Turn employees into your company’s best advocates by giving them the opportunity to become true ambassadors and influencers.

Connect – allow each employee to suggest any type of content (word, article, link…) and be part of the experience. Exchange around content in a dedicated team template for your whole company.

Gamify – turn employee advocacy into a fun experience through gamification using achievements challenges to fulfill.

Interested in learning more about how to engage employees? We’ve created the playbook for you!

Download it here

Employee Engagement Playbook 

 

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