Internal communication : The backbone of business cohesion and productivity

by Yvonne Harris

Internal communication is critical to making a company successful. It’s a pathway that lets information, thoughts, and plans move around among employees. This helps everyone feel connected and understand what’s going on. But good communication isn’t just about sending messages back and forth – it’s about creating an environment where everyone knows what’s happening, feels involved, and works together towards the same goals.

Definition of internal communication

At its core, internal communication encompasses the many ways a company interacts and disseminates information among its employees. It involves formal channels like company-wide announcements, departmental meetings, and digital platforms, as well as informal interactions like water cooler conversations and collaborative forums.

internal communication objectives

Objectives of internal communication

Internal communications have many goals. They’re not just about sharing information; they’re about creating a united, motivated team that shares the company’s values.

Alignment with company vision, mission, and values

In simple terms, internal communication is about ensuring everyone understands and lives by what the company believes in — its vision, mission, and values. It helps create a sense of purpose for everyone and keeps them all working together towards the same goals.


Cultivating a cohesive employee community

It also helps unite everyone in the company, ensuring they feel like they belong and can share ideas freely. This inclusivity encourages collaboration, teamwork, and shared responsibility, ultimately enhancing productivity and job satisfaction.


Bolstering engagement and participation

Transparent and effective communications are instrumental in engaging employees. Open dialogue and accessible channels for feedback empower employees to voice their opinions, ideas, and concerns. When people can openly share their thoughts and opinions, they feel valued and more committed to making the company successful.


Nurturing a vibrant  culture

Communication isn’t just about talking – it keeps the company’s culture alive. Through consistent and authentic messaging, it shapes the norms, values, and beliefs that define the organization. A vibrant culture, supported by effective communications, encourages innovation, creativity, and adaptability, fostering an environment where everyone can grow and adapt.


Helping everyone achieve common goals

Finally, good communication ensures everyone knows how their work fits the bigger picture. It illuminates the path forward, breaking down silos and fostering collaboration among teams and departments. This synchronization and synergy make it easier for the company to overcome challenges and achieve its goals.

In summary, internal communication isn’t just about passing information—it’s about making the company a great workplace where everyone works together toward success.

internal communication tools and channels

Internal communication tools and channels

In the world of internal communications, many tools and channels are available to foster seamless collaboration, exchange of ideas, and streamlined information sharing among employees. These mediums cater to different needs, preferences, and contexts, enhancing workplace connectivity and productivity.

1. Email: The time-tested medium

Email remains a foundational and widely utilized tool for internal communication. It is a formal channel for sharing official announcements, newsletters, reports, and memos. Its structured format allows for detailed information sharing, facilitating in-depth discussions, and acting as a repository for official documentation within the organization.


2. Instant messaging applications: Swift and informalexchange

Instant messaging applications like Slack, Microsoft Teams Chat, and Workplace Chat have redefined real-time communications within teams and across departments. These platforms offer casual and swift interaction, facilitating quick queries, project updates and even fostering a sense of camaraderie through informal conversations.


3. Intranet portals: Centralized hubs for information

Intranet portals serve as centralized repositories of information and resources within an organization. Platforms like SharePoint and Powell Intranet offer customizable and user-friendly interfaces, housing documents, policies, company news, collaborative spaces, and departmental hubs. They act as knowledge hubs or digital workplaces, enabling easy access to critical information and fostering employee collaboration. As a side note, using SharePoint for internal communications is not ideal alone. A third-party SharePoint overlay like Powell Intranet is a great option for large organizations that want a personalized platform.


4. Video conferencing tools: Bridging distance for face-to-face interaction

Tools like Zoom, Microsoft Teams Meetings, and Google Meet have become indispensable for remote teams and geographically dispersed organizations. These platforms facilitate virtual face-to-face meetings, enabling visual cues, non-verbal communication, and interactive sessions, fostering a sense of connection among employees irrespective of their physical location.


5. Collaboration platforms: Enhancing teamwork and project management

Collaboration platforms like Microsoft Teams, Asana, and Trello focus on enhancing teamwork, project management, and task delegation. These tools offer functionalities like task assignment, progress tracking, document sharing, and deadline management, streamlining collaborative efforts and ensuring task allocation and completion clarity. However, platforms like Microsoft Teams are not always suitable for internal communications alone, especially top-down or company-wide communications. However, integrating with a SharePoint intranet is an ideal combination.


7. Mobile applications: On-the-go connectivity and accessibility

Mobile applications designed for internal communication enable employees to stay connected and engaged while moving. These apps offer features like news updates, document access, team collaboration, and instant messaging, ensuring uninterrupted connectivity and accessibility across devices.

The amalgamation of these tools and channels caters to the diverse communication styles and preferences within an organization. Leveraging this diverse array ensures comprehensive information dissemination and cultivates a collaborative environment, fostering engagement, transparency, and efficiency among employees within the organizational ecosystem.


EN - Whitepaper : Managing Intranet Content



Best practices for successful internal communication

Creating a thriving internal communication ecosystem requires a strategic approach that harmonizes various elements to foster clarity, engagement, and a cohesive work environment. Employing a blend of strategies and practices is pivotal in cultivating an environment where information flows seamlessly, and employees feel connected and empowered. Here are a few ways to improve internal communications:


1. Clarity in messaging

At the heart of effective internal communication lies the clarity and conciseness of messages. Articulating information in a straightforward, easily comprehensible manner minimizes ambiguity and misinterpretation. Use language that resonates with diverse audiences across the organization, avoiding jargon or overly complex terminology. A clear and concise message ensures that information is understood and retained, enhancing engagement and alignment.


2. Open-door policy

It is pivotal to foster an environment where employees feel comfortable expressing their thoughts, opinions, and concerns. An open-door policy, whether physical or virtual, encourages accessibility to leadership and management. This approach creates a culture of approachability, where employees feel valued and heard, resulting in increased trust, motivation, and a sense of belonging within the organization.


3. Embrace diverse communication styles

Recognizing and embracing diverse communication styles within the workforce is imperative for effective engagement. Every individual possesses a unique way of receiving and conveying information. By acknowledging and accommodating these differences—written, verbal, visual, or collaborative—organizations ensure that information resonates with a broader audience, fostering inclusivity and understanding.


4. Promote active listening

Effective internal communication is a two-way street that involves conveying information and actively listening to feedback and concerns. Encourage a culture where active listening is valued and practiced at all levels of the organization. Actively engaging with employees’ viewpoints fosters mutual respect and trust and demonstrates that their opinions are valued, thereby enhancing engagement and morale.


5. Feedback loops and continuous improvement

Establishing robust feedback mechanisms is crucial for evaluating the efficacy of communications. Encourage employees to provide feedback on communication channels, message clarity, and the overall effectiveness of communication strategies. This feedback loop enables organizations to adapt, refine, and continuously improve their communication practices, ensuring relevance and resonance among the workforce.


6. Cultivate transparency

Transparency serves as the bedrock of a healthy work environment. Encourage transparency in sharing information about company developments, decisions, and challenges. When employees are kept informed and involved, it fosters trust, aligns expectations, and empowers them to make informed decisions, fostering a sense of ownership and commitment toward the organization’s goals.


7. Alignment with business objectives

Aligning internal communications with overarching business objectives is paramount. Every communication should tie back to the organizational goals, ensuring that every message, update, or initiative reinforces the collective vision and mission. This alignment ensures that employees comprehend how their roles contribute to the broader picture, fostering a sense of purpose and direction.

In conclusion, implementing these best practices facilitates a culture where information flows freely, engagement thrives, and collaboration flourishes. By embracing these practices, organizations foster an environment conducive to growth, innovation, and success, laying the groundwork for a resilient and connected workforce.

internal communication impact

Measuring the impact of internal communication

Measuring the impact of internal communication initiatives is not just a valuable endeavor but a crucial component for organizations to gauge the effectiveness of their strategies and ensure alignment with organizational objectives. Employing a range of metrics and evaluation strategies allows organizations to quantify the impact of their communication efforts and steer future improvements.


1. Engagement levels

Engagement metrics measure employees’ involvement, enthusiasm, and commitment within the organizational ecosystem. Tracking metrics like interaction rates on communication platforms, participation in discussions, and involvement in collaborative projects offer insights into the degree of engagement fostered by internal communications. High engagement levels often signify effective communication that resonates with the workforce.


2. Feedback mechanisms

Establishing robust feedback mechanisms facilitates a continuous flow of insights and opinions from the workforce. Surveys, suggestion boxes, focus groups, and anonymous feedback channels provide valuable data regarding employees’ perceptions of communication effectiveness. Analyzing this feedback enables organizations to identify strengths, weaknesses, and areas for improvement in their communication strategies.


3. Participation rates in company events

The level of participation and involvement in company events, such as town hall meetings, workshops, training sessions, and social gatherings, is a qualitative indicator of communication efficacy. High participation rates reflect a connected and engaged workforce, demonstrating the effectiveness of internal communications in fostering a sense of community and belonging.


4. Surveys and pulse checks

Conducting periodic surveys and pulse checks helps gather quantitative data on various aspects of internal communication. These surveys could focus on messaging clarity, satisfaction with communication channels, understanding of company goals, and overall satisfaction levels regarding communication practices. Analyzing survey responses provides valuable insights into the resonance and effectiveness of communications within the organization.


5. Impact on key performance indicators (KPIs)

Linking internal communication initiatives to key performance indicators (KPIs) offers a tangible way to measure their impact on organizational success. Whether it’s improved productivity, reduced turnover rates, enhanced innovation, or increased customer satisfaction, correlating communication strategies to these KPIs provides a holistic view of their efficacy in driving business outcomes.


6. Corrective measures and continuous improvement

Utilizing these metrics validates successful strategies and identifies areas that require improvement. Analyzing data from these evaluation methods guides organizations in fine-tuning their communication strategies. Implementing corrective measures based on insights gathered enables organizations to adapt, refine, and continuously improve their internal communication practices.

In essence, assessing internal communication impact through these metrics and evaluation strategies not only validates successful strategies but also acts as a compass, steering organizations towards continuous improvement and alignment with the evolving needs and dynamics of the workforce and the organization as a whole.

internal communication challenges

Challenges and solutions in internal communication

Internal communication is indispensable for organizational success, yet it grapples with multifaceted challenges that impede its effectiveness. There are also many hidden costs of bad communication at work. Recognizing and addressing these challenges is pivotal in fostering a resilient and efficient communication ecosystem within organizations.


1. Information overload and siloed communications

The exponential growth of information within organizations often leads to information overload, where employees feel inundated with excessive data, making it challenging to discern crucial details. Siloed communications exacerbate this issue, where departments operate in isolation, hindering the seamless flow of information across the organization. This fragmentation results in duplicated efforts, misalignment, and a lack of holistic understanding.


Fostering a Robust Communication Culture: Cultivating an environment where information sharing is encouraged across departments breaks down silos. Emphasize the importance of cross-functional collaboration, knowledge sharing, and open channels that transcend departmental boundaries.

Utilizing Technology and Collaboration Tools: Implementing collaboration tools that facilitate cross-departmental communication, document sharing, and project collaboration helps streamline information flow. Platforms like collaborative suites and project management tools enable centralized communication and knowledge repositories, mitigating siloed communication.


2. Misinterpretation and conflicting messages

Communication breakdowns typically stem from misinterpretation or conflicting messages. Inconsistent messaging, vague communication, or a lack of context can lead to employee misunderstandings, causing confusion and disengagement and potentially affecting productivity and morale.


Embracing Technological Advancements: Leveraging advancements like AI in internal communications ensures consistency and clarity in messages. AI-powered tools can analyze language patterns, generate clear and concise messages, and offer language translation capabilities to bridge communication gaps among diverse teams.

Investing in Communication Training: Training programs focused on effective communication skills equip employees with the tools to articulate ideas clearly, actively listen, and ask clarifying questions. This investment in enhancing communication proficiency fosters a culture of effective communication and understanding.


3. Solutions for a better communication culture

Cultivating a robust communication culture is pivotal in overcoming various organizational communication challenges. This involves:

Encouraging open dialogue: Creating platforms or forums for open discussions, idea sharing, and feedback fosters a culture of openness and transparency, mitigating misunderstandings and conflicts arising from communication gaps.

Promoting active listening: Encouraging active listening among employees ensures two-way communication fosters mutual understanding. It involves not just speaking but truly understanding and acknowledging the viewpoints of others.

Investing in technology: Embracing innovations that enhance internal communications facilitates smoother interactions, knowledge sharing, and collaboration among employees, overcoming barriers posed by geographical distances or time zones.

By proactively addressing these challenges and implementing strategic solutions, organizations can fortify their internal communication practices, fostering a collaborative, connected, and engaged workforce that aligns seamlessly with the organization’s overarching objectives.



In conclusion, the importance of internal communication in fostering a harmonious and efficient organization cannot be overstated. Championing clarity, connectivity, and collaboration acts as a catalyst propelling businesses towards their zenith.

Explore the evolving landscape of internal communication trends and innovative internal communication ideas to harness its full potential in steering your business toward success.


EN - Whitepaper : Managing Intranet Content

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