Every back-to-school season brings its share of projects back onto the table — and the intranet is often one of them. This year, Powell will once again be part of the Digital Workplace Conference Brussels, on Tuesday, September 22, for its 9th edition. We’ll be at SPARKS, right in the heart of Brussels, for a full day dedicated to intranets, the digital workplace, and employee experience.
Why we keep coming back
Powell has been part of this event for several years now, and at every edition, the same questions come up on our booth: how to simplify governance without slowing down business teams, how to keep an intranet alive well past launch day, how to prepare for AI without losing control over content.
Tip: These are exactly the topics we come to discuss, in person, over a coffee.
This year, Powell will be there alongside Keyes, a partner we work with to support several Belgian organizations through their digital transformation.
One session worth blocking in your agenda: Ethias’s story
Beyond our presence on-site, one session deserves a spot on your schedule: “Beyond Go-Live: How Ethias Turned Intranet Adoption into a Cultural Transformation,” on September 22 from 3:45 pm to 4:25 pm.
Ethias’s story
Launching a new digital workplace is one thing. Getting 1,900 employees to actually embrace it — and use it to live out the company’s values and strategic fundamentals — is another.
In this session, Arnaud Matagne, Head of Creative Agency & Employee Communication at Ethias, walks through the real journey: from a complex onboarding to a successful go-live, and from passive users to an engaged community. He’ll share what worked, what didn’t on the first try, and how this Belgian insurance company is using its intranet as a genuine lever for culture and belonging in a hybrid world.
Arnaud will be joined by Julie Happart (Keyes) and Yann Wajsgrus (Powell) for this session.
What’s waiting for you at the Powell booth
Beyond the sessions, we’ll be at our booth all day with two concrete things to bring home:
- Our guide, “12 questions to ask any Digital Workplace vendor before you sign a contract“ — useful for your next demo, whether it’s with us or with any other vendor.
- An honest conversation about where your project actually stands, no sales script required.
Practical information
- Date: Tuesday, September 22, 2026
- Location: SPARKS, Brussels (Cantersteen 47, 1000 Brussels)
- Format: See the agenda here.
See you there?
Whether you’re actively rethinking your next intranet, or simply curious about how Ethias turned intranet adoption into a culture project, this day is worth the trip. Register now for Digital Workplace Conference Brussels, and come say hello at the Powell booth.
About Powell & Keyes:
Emily Houssier
Regional Marketing Manager
Comme dans "Emily in Paris", Emily s'appelle Emily et vit à Paris. La comparaison s’arrête là. Emily poursuit une mission personnelle : rendre la Digital Workplace un peu moins… digitale. Pour elle, le marketing ne se résume pas au pipeline et à la performance ; il s’agit avant tout d’aider les équipes à réellement se parler, à s’aligner autour d’une histoire commune et à construire des environnements de travail que l’on a sincèrement envie d’utiliser.
