Empowering Comms Teams with Simplified Intranet Content Management

The Challenges of Legacy Intranet Platforms

Traditional intranet platforms were not designed with comms teams in mind. Their limitations create significant hurdles:

• WordPress: While flexible, WordPress requires extensive plugins to function as an intranet. This results in a cluttered, overwhelming dashboard that makes content creation and management a challenge for non-technical users.
• SharePoint: Native SharePoint lacks features like content targeting and personalized dashboards, making it difficult for comms teams to deliver tailored messages. Its complex navigation and poor mobile accessibility further hinder engagement.

These limitations force comms teams to rely on IT for even basic tasks, slowing down communication and reducing the impact of their efforts.

How Powell Empowers Comms Teams

Powell’s intranet CMS is designed to put comms teams in the driver’s seat, providing the tools to effectively create, manage, and measure content. Here’s how:

1. User-Friendly Interface
   Powell’s intuitive interface eliminates the steep learning curve of legacy platforms. Comms teams can easily create and update content without relying on IT, ensuring timely and relevant communication.
2. Drag-and-Drop Functionality
   With Powell’s drag-and-drop tools, comms teams can quickly design professional-looking pages, announcements, and workflows. This empowers them to execute campaigns and share updates with minimal effort.
3. Content Targeting and Personalization
   Powell allows comms teams to deliver personalized content based on department, location, or role. This ensures that employees receive relevant information, reducing information overload and improving engagement.
4. Mobile Accessibility
   Powell’s mobile-friendly design and dedicated app ensure that frontline and remote employees stay connected. Comms teams can reach every employee, regardless of their location or device.
5. Centralized Content Platform
   Powell provides a centralized platform for managing and measuring content performance. Comms teams can track engagement, analyze reach, and make data-driven decisions to optimize their strategies.

Real-World Impact

A regional hospital implemented Powell’s intranet CMS and saw a 25% reduction in employees’ time searching for information. Comms teams were able to deliver targeted updates and announcements, improving communication and engagement across the organization.

For comms teams, the intranet should be a powerful tool for driving engagement and collaboration—not a source of frustration. Powell’s modern intranet CMS simplifies content creation, management, and measurement, empowering comms teams to deliver impactful communication strategies. Ready to transform your intranet into a comms powerhouse? Download our white paper, Simplifying Intranet Content Management, and discover how Powell can help your team succeed.