{"id":82135,"date":"2022-11-09T09:30:31","date_gmt":"2022-11-09T08:30:31","guid":{"rendered":"https:\/\/powell-software.com\/?p=82135"},"modified":"2025-07-22T17:21:42","modified_gmt":"2025-07-22T15:21:42","slug":"communication-entreprise","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/communication-entreprise\/","title":{"rendered":"Instaurer une communication entreprise efficace : quelle strat\u00e9gie adopter ?"},"content":{"rendered":"<h2 style=\"text-align: center;\">Les caract\u00e9ristiques d\u2019une communication entreprise efficace<\/h2>\n<p style=\"text-align: justify;\">La communication interne englobe toutes les actions de communication \u00e0 destination des membres d\u2019une organisation. Si la communication externe est d\u00e9di\u00e9e \u00e0 une audience plus large, la communication interne a l\u2019avantage de s\u2019adresser \u00e0 un public cibl\u00e9 et plus restreint. Dans une \u00e9poque o\u00f9 le<a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/intranet-retention-employes-grande-demission\/\" target=\"_blank\" rel=\"noopener noreferrer\"> turn-over s\u2019accentue<\/a>, le rapport de confiance qui existe entre les membres de la direction et leurs salari\u00e9s est r\u00e9guli\u00e8rement mis \u00e0 l\u2019\u00e9preuve. C\u2019est pourquoi, vos actions de communication sont d\u00e9terminantes et ne peuvent faire l\u2019objet d\u2019une d\u00e9marche hasardeuse. Une communication efficace, men\u00e9e \u00e9tape par \u00e9tape, porte autant d\u2019importance au contenu de son message que sur ses moyens de diffusion. On retrouve notamment en phase de r\u00e9flexion, l\u2019\u00e9laboration du plan de communication qui constitue une \u00e9tape cruciale dans la mise en place de vos actions.<\/p>\n<p style=\"text-align: justify;\">Pour <strong>mettre en \u0153uvre son plan de communication<\/strong>, l\u2019\u00e9quipe charg\u00e9e du projet, g\u00e9n\u00e9ralement constitu\u00e9e des ressources humaines, de la direction ou du service communication, commence par d\u00e9finir le type de communication qu\u2019elle envisage.\u00a0 Qu\u2019il soit transversal, ascendant ou descendant, celui-ci est intimement li\u00e9 \u00e0 la <strong>culture d\u2019entreprise<\/strong> et \u00e0 ses objectifs. Une fois la mission, les valeurs et les messages identifi\u00e9s, l\u2019\u00e9tape suivante sera de s\u2019assurer de choisir les bons canaux de communication. Ces derniers permettent de mettre en place les outils de communication ad\u00e9quats. Pour \u00e9viter une<a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/evitez-surcharge-dinformations-et-faire-en-sorte-que-le-employes-lise-le-contenu-lintranet\/\" target=\"_blank\" rel=\"noopener noreferrer\"> surcharge de messages<\/a> trop g\u00e9n\u00e9ralistes, la communication peut \u00e9galement \u00eatre envisag\u00e9e par \u00e9quipe, par d\u00e9partement ou encore par p\u00f4le m\u00e9tiers. En fin de parcours, l\u2019analyse des r\u00e9sultats de votre plan de communication permettra d\u2019identifier les succ\u00e8s, les \u00e9checs mais aussi les pistes d\u2019am\u00e9liorations pour l\u2019avenir.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">D\u00e9finir une strat\u00e9gie de communication interne : quels enjeux ?<\/h2>\n<p style=\"text-align: justify;\">En s\u2019inspirant de son homologue externe, la strat\u00e9gie de communication interne permet de donner un angle marketing \u00e0 la diffusion de vos messages. Loin d\u2019\u00eatre insignifiante, la mise en place d\u2019une strat\u00e9gie de <strong>communication entreprise<\/strong> comporte de nombreux enjeux car elle agit \u00e0 la fois en interne mais aussi en externe. C\u2019est pourquoi elle est aujourd\u2019hui int\u00e9gr\u00e9e \u00e0 part enti\u00e8re dans les budgets pr\u00e9visionnels des entreprises, afin de pouvoir d\u00e9ployer les moyens n\u00e9cessaires. D\u2019un point de vue op\u00e9rationnel, la communication interne est indispensable pour que les employ\u00e9s puissent ex\u00e9cuter leurs t\u00e2ches. Plus subtilement, la communication tend \u00e0 <strong>cr\u00e9er du lien entre les salari\u00e9s<\/strong>. L\u2019instauration d\u2019une strat\u00e9gie qui d\u00e9finit une fr\u00e9quence de diffusion des messages g\u00e9n\u00e8re une relation de stabilit\u00e9 entre les employ\u00e9s et sa hi\u00e9rarchie. Pour d\u00e9velopper leur implication, le contenu du message doit quant \u00e0 lui \u00eatre engageant, transparent et porteur de sens.<\/p>\n<p style=\"text-align: justify;\">Ses enjeux ne s\u2019arr\u00eatent pas l\u00e0 et d\u00e9passent les fronti\u00e8res de la structure. Dans un monde o\u00f9 la communication est en flux continu, le bouche \u00e0 oreilles, mais aussi les recherches sur le net, permettent de prendre connaissance de la r\u00e9putation d\u2019une soci\u00e9t\u00e9. Dans ce contexte, soigner sa communication est \u00e9galement une occasion de travailler son image de marque. On parle alors de communication institutionnelle, qui contribue \u00e0 faire conna\u00eetre son entreprise de mani\u00e8re positive. Le <strong>bien-\u00eatre au travail<\/strong> \u00e9tant devenu l\u2019un des crit\u00e8res principaux dans le choix de sa future entreprise, privil\u00e9gier son image est d\u00e9cisif pour attirer les talents. Et cela, que vous soyez un grand groupe, une PME ou une jeune start up.<\/p>\n<p><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-82145\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2022\/11\/enjeux-strategie-communication-interne-1200x800.jpg\" alt=\"enjeux strat\u00e9gie communication interne\" width=\"600\" height=\"400\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2022\/11\/enjeux-strategie-communication-interne-1200x800.jpg 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2022\/11\/enjeux-strategie-communication-interne-480x320.jpg 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2022\/11\/enjeux-strategie-communication-interne-768x512.jpg 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2022\/11\/enjeux-strategie-communication-interne.jpg 1254w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Mettre en \u0153uvre sa strat\u00e9gie en interne : quels interm\u00e9diaires ?<\/h2>\n<p style=\"text-align: justify;\">Le besoin permanent de communiquer en entreprise implique de devoir s\u2019\u00e9quiper des bons supports. Par soucis de distance, de manque de temps et de coordination, un <strong>outil de communication<\/strong> doit non seulement \u00eatre puissant mais \u00eatre aussi adapt\u00e9 aux nouvelles m\u00e9thodes de travail. C\u2019est pourquoi, un support digital tel que le <strong>site Intranet<\/strong> r\u00e9volutionne la communication en proposant une<a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/5-raisons-intranet-entreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"> solution tout-en-un<\/a>. Parmi les diff\u00e9rents supports Intranet disponibles sur le march\u00e9, les utilisateurs de <strong>Microsoft 365<\/strong> privil\u00e9gient la solution SharePoint. En r\u00e9unissant tous les outils du quotidien de vos employ\u00e9s : gestionnaire de documents, messagerie, <strong>visioconf\u00e9rence<\/strong>, <strong>newsletter interne<\/strong>, etc. SharePoint allie puissance, modernit\u00e9 et convivialit\u00e9. Le niveau de personnalisation offert par la solution vous permet de garder la ma\u00eetrise de vos donn\u00e9es tout en favorisant le <strong>travail d\u2019\u00e9quipe<\/strong>. T\u00e9l\u00e9chargez notre ebook gratuit pour en savoir plus sur comment migrer vers SharePoint Online.<\/p>\n<p style=\"text-align: justify;\">Si ces outils sont indispensables pour coordonner votre communication interne, l\u2019int\u00e9gration de moments plus informels s\u2019inscrit \u00e9galement dans une strat\u00e9gie de communication. Si vos r\u00e9seaux sociaux d\u2019entreprise peuvent \u00eatre inclus dans votre <strong>outil Intranet<\/strong>, les bonnes pratiques permettent elles, de cr\u00e9er du lien de fa\u00e7on plus ponctuelle. Sous forme d&#8217;\u00e9v\u00e9nements d\u2019entreprise comme l\u2019accueil d\u2019un nouveau salari\u00e9, une soir\u00e9e de no\u00ebl, la c\u00e9l\u00e9bration d\u2019une victoire ou d\u2019un anniversaire, ces \u00e9changes favorisent la motivation par le biais d\u2019une autre forme de communication. Le fait de compl\u00e9ter la mise en \u0153uvre de vos supports de communication par des rendez-vous conviviaux permet de s\u2019inscrire dans une strat\u00e9gie plus hybride, qui m\u00eale efficacit\u00e9 et <strong>sentiment d\u2019appartenance<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Conclusion<\/h2>\n<p style=\"text-align: justify;\">L\u2019utilisation d\u2019un outil digital tel qu\u2019une solution Intranet facilite et acc\u00e9l\u00e8re l\u2019acc\u00e8s aux informations entre collaborateurs. Aujourd\u2019hui, ses hautes performances permettent de <strong>gouverner sa<\/strong> <strong>communication interne<\/strong> sans devoir recourir \u00e0 la multiplication des supports. En contribuant \u00e0 fluidifier les \u00e9changes, SharePoint allie puissance et modernit\u00e9 pour mettre en \u0153uvre une communication qui soit efficace et qui favorise le bien-\u00eatre de vos collaborateurs.<\/p>\n<p><!-- end HubSpot Call-to-Action Code --><br \/>\n<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6f3590d5-816e-42aa-af78-f3d5e6dc27c5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6f3590d5-816e-42aa-af78-f3d5e6dc27c5\" class=\"hs-cta-node hs-cta-6f3590d5-816e-42aa-af78-f3d5e6dc27c5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/6f3590d5-816e-42aa-af78-f3d5e6dc27c5\"><img decoding=\"async\" id=\"hs-cta-img-6f3590d5-816e-42aa-af78-f3d5e6dc27c5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/6f3590d5-816e-42aa-af78-f3d5e6dc27c5.png\" alt=\"FR - CTA - Success Story : Grand Avignon\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les caract\u00e9ristiques d\u2019une communication entreprise efficace La communication interne englobe toutes les actions de communication \u00e0 destination des membres d\u2019une organisation. Si la communication externe &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/communication-entreprise\/\">Continued<\/a><\/p>\n","protected":false},"author":47,"featured_media":82139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[1689,1687],"interests":[1679],"products":[],"zones":[],"class_list":["post-82135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","audiences-marketing-comm","audiences-ressources-humaines","interests-communication-interne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instaurer une communication entreprise efficace : quelle strat\u00e9gie adopter ? - Powell<\/title>\n<meta name=\"description\" content=\"Quelles sont les caract\u00e9ristiques d&#039;une communication interne efficace ? Avec de nombreux enjeux \u00e0 la cl\u00e9, soigner sa communication envers ses collaborateurs est essentiel. Voici nos conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/communication-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instaurer une communication entreprise efficace : quelle strat\u00e9gie adopter ? - Powell\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les caract\u00e9ristiques d&#039;une communication interne efficace ? Avec de nombreux enjeux \u00e0 la cl\u00e9, soigner sa communication envers ses collaborateurs est essentiel. Voici nos conseils.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/powell-software.com\/fr\/resources\/blog\/communication-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Powell\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PowellSoftware\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-09T08:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T15:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/powell-software.com\/wp-content\/uploads\/2022\/11\/communication-entreprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hasina RAFELANA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@powellsoftware\" \/>\n<meta name=\"twitter:site\" content=\"@powellsoftware\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hasina RAFELANA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/\"},\"author\":{\"name\":\"Hasina RAFELANA\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#\\\/schema\\\/person\\\/e0d10ee14603c33e3fd20a42bec34311\"},\"headline\":\"Instaurer une communication entreprise efficace : quelle strat\u00e9gie adopter ?\",\"datePublished\":\"2022-11-09T08:30:31+00:00\",\"dateModified\":\"2025-07-22T15:21:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/\"},\"wordCount\":998,\"publisher\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/communication-entreprise.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/\",\"url\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/\",\"name\":\"Instaurer une communication entreprise efficace : quelle strat\u00e9gie adopter ? - Powell\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/communication-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/communication-entreprise.jpg\",\"datePublished\":\"2022-11-09T08:30:31+00:00\",\"dateModified\":\"2025-07-22T15:21:42+00:00\",\"description\":\"Quelles sont les caract\u00e9ristiques d'une communication interne efficace ? 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