{"id":81563,"date":"2022-10-26T09:00:50","date_gmt":"2022-10-26T08:00:50","guid":{"rendered":"https:\/\/powell-software.com\/resources\/non-classifiee\/is-sharepoint-a-good-internal-communication-tool\/"},"modified":"2025-07-22T17:19:43","modified_gmt":"2025-07-22T15:19:43","slug":"communication-interne-entreprise","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/communication-interne-entreprise\/","title":{"rendered":"Quels supports pour booster sa communication interne en entreprise ?"},"content":{"rendered":"

D\u00e9finition d\u2019une communication interne en entreprise<\/h2>\n

A contrario de la communication externe, la communication interne s\u2019adresse \u00e0 un groupe cibl\u00e9, exclusivement constitu\u00e9 des membres d\u2019une m\u00eame entreprise. \u00c0 l\u2019aide des canaux de communication op\u00e9rationnels, elle inclut toutes les actions qui visent \u00e0 faciliter les \u00e9changes entre collaborateurs. V\u00e9ritable pilier de la culture d\u2019entreprise, cette communication aussi dite \u00ab organisationnelle \u00bb, doit cependant faire l\u2019objet d\u2019une adh\u00e9sion collective pour \u00eatre efficace. Elle implique donc autant les dirigeants d\u2019une entreprise que ses employ\u00e9s. Souvent \u00e0 l\u2019initiative de la direction g\u00e9n\u00e9rale ou des services d\u00e9di\u00e9s comme la communication ou les ressources humaines, l\u2019ensemble des parties prenantes doivent s\u2019assurer que les employ\u00e9s ne montrent pas de r\u00e9ticences face \u00e0 leurs propositions. Selon sa culture, sa taille ou son secteur, l\u2019entreprise pourra alors opter selon diff\u00e9rentes strat\u00e9gies.<\/p>\n

\"d\u00e9finition<\/p>\n

Il existe 3 grands types de communications internes. La communication descendante c\u2019est-\u00e0-dire du haut vers le bas, la plus classique, int\u00e8gre une notion de hi\u00e9rarchie. Dans ce fonctionnement, ce sont les dirigeants qui diffusent les informations r\u00e9glementaires aupr\u00e8s de l\u2019ensemble des employ\u00e9s. La communication transversale, aussi appel\u00e9e communication horizontale, repr\u00e9sente un entre deux car elle implique une notion d\u2019\u00e9galit\u00e9 entre les diff\u00e9rents niveaux hi\u00e9rarchiques. Employ\u00e9s comme dirigeants, les \u00e9changes horizontaux permettent de faire dispara\u00eetre les barri\u00e8res \u00e9chelonn\u00e9es et favorise la coordination globale. Enfin, la communication ascendante implique que les id\u00e9es et les informations viennent des employ\u00e9s. Plus r\u00e9cente, elle a l\u2019avantage d\u2019inverser les rapports de communication et de donner la parole des employ\u00e9s qui se trouvent au c\u0153ur des potentiels dysfonctionnements. Dans tous les cas de figures, l\u2019objectif de ces m\u00e9thodes est de r\u00e9ussir \u00e0 trouver un juste \u00e9quilibre pour f\u00e9d\u00e9rer l\u2019ensemble des collaborateurs<\/strong> autour de valeurs de l\u2019entreprise.<\/p>\n

 <\/p>\n

5 avantages \u00e0 instaurer \u00e0 une communication en interne<\/h2>\n

1. Augmenter la motivation et l\u2019implication de ses collaborateurs<\/h3>\n

Une bonne communication doit r\u00e9ussir \u00e0 transmettre la vision et les valeurs de l\u2019entreprise aupr\u00e8s de ses employ\u00e9s. Appliqu\u00e9e avec succ\u00e8s, elle motive le salari\u00e9 \u00e0 ex\u00e9cuter ses missions quotidiennes. Les collaborateurs percevant du sens \u00e0 leur engagement, sont plus enclins \u00e0 r\u00e9aliser des efforts.<\/p>\n

 <\/p>\n

2. D\u00e9velopper le bien-\u00eatre et la qualit\u00e9 de vie au travail<\/h3>\n

Au m\u00eame titre que le salaire, la qualit\u00e9 de vie au travail constitue d\u00e9sormais un crit\u00e8re essentiel dans le choix d\u2019une entreprise. Un axe de communication interne<\/strong> qui consid\u00e8re les besoins et qui favorise le bien-\u00eatre de ses salari\u00e9s<\/a> contribue \u00e0 leur \u00e9panouissement et se r\u00e9percute sur un gain de productivit\u00e9.<\/p>\n

 <\/p>\n

3. Fid\u00e9liser ses salari\u00e9s<\/h3>\n

En partageant une vision, des valeurs et des objectifs communs, l\u2019envie de quitter son emploi peut se faire moins ressentir. Ainsi, une communication interne efficace<\/strong> contribue \u00e0 faire baisser le niveau de turn-over gr\u00e2ce \u00e0 des employ\u00e9s plus impliqu\u00e9s et plus en confiance.<\/p>\n

 <\/p>\n

4. Am\u00e9liorer sa marque employeur<\/h3>\n

La marque employeur r\u00e9unit l\u2019ensemble des actions qui visent \u00e0 d\u00e9velopper l\u2019attractivit\u00e9 d’une entreprise. Sachant que la communication interne est un levier puissant de la marque employeur, elle joue favorablement sur la r\u00e9putation de l\u2019entreprise et permet d\u2019attirer les talents<\/strong>.<\/p>\n

 <\/p>\n

5. Gagner en productivit\u00e9<\/h3>\n

Un salari\u00e9 qui se sent compris et appr\u00e9ci\u00e9 \u00e0 sa juste valeur est plus favorable \u00e0 s\u2019engager dans les objectifs financiers de l\u2019entreprise. Cet \u00e9change se nourrit de la reconnaissance qu\u2019il re\u00e7oit et des efforts qu\u2019il est pr\u00eat \u00e0 entreprendre pour contribuer au succ\u00e8s de l\u2019entreprise.<\/p>\n


\n\"FR<\/a><\/span><\/span><\/p>\n

Quels outils pour am\u00e9liorer sa communication organisationnelle ?<\/h2>\n

Les outils de communication interne rassemblent les diverses techniques, actions et supports qui permettent de f\u00e9d\u00e9rer votre strat\u00e9gie aupr\u00e8s de vos salari\u00e9s. Habituellement, le service d\u00e9di\u00e9 \u00e9labore un plan de communication qui permet de d\u00e9finir le contenu et la mani\u00e8re dont les messages seront transmis. Chaque structure choisie alors ses supports de communication selon ses objectifs, son mode de fonctionnement ou sa culture d\u2019entreprise. Ainsi, l\u2019emploi de m\u00e9thodes conventionnelles comme la bo\u00eete \u00e0 id\u00e9es, le livret d\u2019accueil ou l\u2019affichage sont toujours d\u2019actualit\u00e9 et le plus souvent efficaces. Cependant, s\u2019ils favorisent le flux d\u2019informations et le sentiment d\u2019appartenance, ils limitent le d\u00e9veloppement du bien-\u00eatre de l\u2019employ\u00e9, aujourd\u2019hui essentiel au sein des organisations.<\/p>\n

\"communication<\/p>\n

C\u2019est pourquoi de plus en plus d\u2019entreprises se tournent aujourd\u2019hui vers un environnement de travail hybride<\/a> gr\u00e2ce \u00e0 l\u2019exploitation des outils digitaux. Ces derniers d\u00e9tiennent un avantage cons\u00e9quent : la diffusion des messages de l\u2019entreprise instantan\u00e9ment et sans limite d\u2019espace. L\u2019outil privil\u00e9gi\u00e9 reste la solution Intranet<\/strong> qui peut \u00e0 la fois contenir ces supports conventionnels tout en incluant de nouvelles fonctionnalit\u00e9s plus personnelles. Si vous utilisez Microsoft Office 365<\/strong>, SharePoint Intranet est une solution tout-en-un qui favorise l\u2019adh\u00e9sion de vos collaborateurs \u00e0 votre strat\u00e9gie de communication. Avec un service de messagerie instantan\u00e9e<\/strong>, l\u2019int\u00e9gration de vos r\u00e9seaux sociaux, newsletters, fil d\u2019actualit\u00e9 et l\u2019acc\u00e8s \u00e0 la visioconf\u00e9rence<\/strong> avec Teams<\/strong>, SharePoint assure la transmission de vos contenus informatifs tout en d\u00e9veloppant le bien-\u00eatre de vos salari\u00e9s.<\/p>\n

 <\/p>\n

Conclusion<\/h2>\n

Gr\u00e2ce \u00e0 une vision qui s\u2019inscrit dans la culture d\u2019entreprise et le d\u00e9ploiement d\u2019outils adapt\u00e9s aux attentes de vos employ\u00e9s, la communication d\u2019entreprise en interne<\/strong> repr\u00e9sente un v\u00e9ritable enjeu business. L\u2019employ\u00e9 plus \u00e9panoui, s\u2019implique dans ses t\u00e2ches quotidiennes pour favoriser la productivit\u00e9 globale de l\u2019entreprise. Pour engager et motiver vos collaborateurs<\/strong>, il est cependant n\u00e9cessaire d\u2019analyser leurs besoins en amont pour leur proposer une communication porteuse de solutions et source de bien-\u00eatre au travail<\/strong>.<\/p>\n


\n\"FR<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9finition d\u2019une communication interne en entreprise A contrario de la communication externe, la communication interne s\u2019adresse \u00e0 un groupe cibl\u00e9, exclusivement constitu\u00e9 des membres d\u2019une … Continued<\/a><\/p>\n","protected":false},"author":32,"featured_media":81566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[1689],"interests":[1679],"products":[],"zones":[],"class_list":["post-81563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","audiences-marketing-comm","interests-communication-interne"],"acf":[],"yoast_head":"\nQuels supports pour booster sa communication interne en entreprise ?<\/title>\n<meta name=\"description\" content=\"La communication interne en entreprise est un v\u00e9ritable levier de performances. 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