{"id":42046,"date":"2021-01-08T11:30:37","date_gmt":"2021-01-08T10:30:37","guid":{"rendered":"https:\/\/powell-software.com\/?p=42046"},"modified":"2024-04-25T15:09:19","modified_gmt":"2024-04-25T14:09:19","slug":"employee-advocacy-gamification","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/employee-advocacy-gamification\/","title":{"rendered":"Tirez profit de votre programme d’employee advocacy gr\u00e2ce \u00e0 la Gamification"},"content":{"rendered":"

L’essor des r\u00e9seaux sociaux – Un canal de communication efficace et rapide<\/h2>\n

Un nombre toujours croissant de salari\u00e9s sont pr\u00e9sents sur les r\u00e9seaux sociaux et apportent leur expertise dans la sph\u00e8re professionnelle. Les r\u00e9seaux sociaux sont d\u00e9sormais utilis\u00e9s \u00e0 des fins professionnelles pour rechercher, partager et s’engager avec d’autres autour de sujets de communication d’entreprise.<\/p>\n

“98 %<\/a> des salari\u00e9s utilisent au moins un r\u00e9seau social \u00e0 des fins personnelles, dont 50 % affichent d\u00e9j\u00e0 des informations sur leur entreprise”.<\/p>\n

Les m\u00e9dias sociaux sont un moyen rapide et facile de promouvoir des publications personnelles et de contribuer \u00e0 la r\u00e9putation d’une entreprise. Ils sont devenus le lieu o\u00f9 l’on peut se faire entendre et entrer en contact avec des r\u00e9seaux personnels, des partenaires et des clients plus rapidement et plus efficacement.<\/p>\n

La construction et l’exploitation de l’image de marque, des valeurs et de la r\u00e9putation d’une entreprise ne d\u00e9pendent plus uniquement des publicit\u00e9s et des services commerciaux. La communication externe de l’entreprise est d’abord num\u00e9rique et se fait par le biais des m\u00e9dias sociaux et du personnel de l’entreprise.<\/p>\n

 <\/p>\n

Faire de chacun un ambassadeur de la marque<\/h2>\n

Les m\u00e9dias sociaux sont d\u00e9sormais le lieu o\u00f9 les employ\u00e9s peuvent contribuer au d\u00e9veloppement de leur organisation et cr\u00e9er plus d’impact commercial. Ils aident \u00e0 diffuser des messages cl\u00e9s, \u00e0 engager des discussions et \u00e0 relayer des contenus et des \u00e9v\u00e9nements, ce qui permet d’accro\u00eetre la port\u00e9e de l’entreprise.<\/p>\n

“La port\u00e9e des messages r\u00e9dig\u00e9s par les employ\u00e9s est augment\u00e9e de 561 %<\/a> par rapport au m\u00eame message partag\u00e9 par une entreprise sur son propre canal”.<\/p><\/blockquote>\n

Les employ\u00e9s sont la ressource la plus pr\u00e9cieuse d’une entreprise et ses meilleurs d\u00e9fenseurs. Cr\u00e9er un programme d’ambassadeur de marque et les transformer en h\u00e9ros sociaux est un moyen indirect et gratuit de mieux se connecter et s’engager. Donner la parole \u00e0 tous les employ\u00e9s est une v\u00e9ritable opportunit\u00e9 de marketing pour atteindre un public plus large plus rapidement, plus efficacement et sans co\u00fbt suppl\u00e9mentaire.<\/p>\n

“Les leads d\u00e9velopp\u00e9s par le marketing social des employ\u00e9s se convertissent 7x plus fr\u00e9quemment<\/a> que les autres leads”.<\/p><\/blockquote>\n

Le lieu de travail hybride<\/a> \u00e9tant devenu la nouvelle norme, la communication num\u00e9rique est devenue encore plus importante pour g\u00e9n\u00e9rer du trafic et avoir un impact sur le marketing et les ventes. Cela souligne la n\u00e9cessit\u00e9 d’introduire des programmes de d\u00e9fense des int\u00e9r\u00eats des employ\u00e9s, car ils peuvent contribuer \u00e0 stimuler la croissance. L’employee advocacy est une “valeur \u00e9quivalente \u00e0 la publicit\u00e9” qui contribue \u00e0 faire de l’entreprise un acteur influent sur les m\u00e9dias sociaux.<\/p>\n

 <\/p>\n

L’employee advocacy inspire l’engagement des employ\u00e9s<\/h2>\n

L’employee advocacy est plus qu’un simple objectif de marketing.<\/p>\n

En plus de tirer parti des r\u00e9seaux sociaux pour avoir un impact commercial, un programme d’employee advocacy <\/a>peut avoir un impact positif sur l’engagement des salari\u00e9s. Cela signifie qu’il faut aller au-del\u00e0 des responsabilit\u00e9s quotidiennes pour amener l’entreprise vers de nouveaux sommets.<\/p>\n

Un programme d’employee advocacy des employ\u00e9s consiste \u00e9galement \u00e0 rassembler les employ\u00e9s pour cr\u00e9er plus d’unit\u00e9, de coh\u00e9sion et permettre \u00e0 chacun de contribuer au d\u00e9veloppement de l’entreprise.<\/p>\n

Les employ\u00e9s se sentent engag\u00e9s en ayant la possibilit\u00e9 d’\u00eatre en contact avec les clients et de relayer des informations int\u00e9ressantes. Leur donner une voix pour s’exprimer permet de d\u00e9velopper un v\u00e9ritable sentiment d’appartenance.<\/p>\n

“Les employ\u00e9s d’entreprises socialement engag\u00e9es sont plus susceptibles de rester dans leur entreprise, de se sentir optimistes quant \u00e0 l’avenir de leur entreprise<\/a> et de croire que leur entreprise est plus comp\u00e9titive”.<\/p><\/blockquote>\n

Chez Powell Software, nous rassemblons les employ\u00e9s autour d’objectifs communs et nous permettons aux organisations de mieux connecter et engager leurs employ\u00e9s. Par le biais des Templates Powell, nous aidons les entreprises \u00e0 \u00e9tablir une telle culture.<\/p>\n

 <\/p>\n

Cr\u00e9ez votre programme d’employee advocacy<\/h2>\n

L’\u00e9tablissement d’une telle culture n\u00e9cessite la mise en place de relations solides et efficaces entre l’\u00e9quipe de marketing et de communication et les autres d\u00e9partements de l’organisation. Un programme efficace d’employee advocacy n\u00e9cessite un acc\u00e8s rapide \u00e0 l’information, un syst\u00e8me de recherche facile et des fonctions de partage intelligentes.<\/p>\n

Par cons\u00e9quent, les technologies de la Digital Workplace<\/em> sont un facteur cl\u00e9 de succ\u00e8s et jouent un r\u00f4le essentiel dans l’\u00e9tablissement de programmes d’employee advocacy.<\/p>\n

Il est \u00e9galement essentiel de fournir une interface inclusive et engageante pour s’assurer que chacun peut agir et participer \u00e0 la r\u00e9ussite sociale. L’approche de la gamification peut aider les entreprises \u00e0 atteindre cet objectif en cr\u00e9ant une exp\u00e9rience positive et amusante qui pousse tout le monde \u00e0 atteindre ses objectifs et \u00e0 m\u00e9riter des succ\u00e8s.<\/p>\n

D\u00e9couvrez le mod\u00e8le d’employee advocacy de Powell Software<\/h3>\n

Chez Powell Software, nous transformons les entreprises en leur permettant de se connecter plus intelligemment et plus efficacement avec leurs employ\u00e9s. Powell 365, compos\u00e9 de Powell Intranet et de Powell Goverance, aide les entreprises \u00e0 travailler plus intelligemment gr\u00e2ce \u00e0 des mod\u00e8les d\u00e9di\u00e9s.<\/p>\n

Donnez \u00e0 votre organisation les moyens de se doter d’un mod\u00e8le d\u00e9di\u00e9 et pr\u00eat \u00e0 l’emploi pour votre programme d’employee advocacy.<\/p>\n\n\n\n
\"Employee<\/td>\n\n

Notre mod\u00e8le d’employee advocacy permet \u00e0 vos employ\u00e9s d’\u00eatre mieux inform\u00e9s, align\u00e9s et engag\u00e9s dans le milieu de travail hybride gr\u00e2ce \u00e0 un acc\u00e8s facile et simple au contenu, au partage et aux interactions, quel que soit l’endroit o\u00f9 ils se trouvent.<\/p>\n

Il vous aide \u00e0 favoriser une communication efficace et une sensibilisation au contenu par le biais d’une plateforme centralis\u00e9e et ludique pour tirer parti de la d\u00e9fense des int\u00e9r\u00eats des employ\u00e9s et stimuler leur engagement.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h2>\n

Comprendre la valeur de notre mod\u00e8le d’employee advocacy en 4 points<\/h2>\n

Informez<\/strong> – le mod\u00e8le fonctionne comme un outil de conservation. C’est un agr\u00e9gateur de m\u00e9dias sociaux qui centralise le contenu des communications internes et externes.<\/p>\n

Acc\u00e9dez rapidement \u00e0 un contenu pertinent gr\u00e2ce \u00e0 des informations pr\u00e9s\u00e9lectionn\u00e9es et restez inform\u00e9 car les contenus cl\u00e9s sont pr\u00e9s\u00e9lectionn\u00e9s pour vous faire gagner du temps.<\/p>\n

Engagez<\/strong> – les fonctions de partage intelligentes associ\u00e9es \u00e0 la gamification, et un pont entre l’intranet et Teams rendent la d\u00e9fense des int\u00e9r\u00eats des employ\u00e9s plus efficace et plus collaborative pour aider \u00e0 atteindre les objectifs de marketing et de vente.<\/p>\n

Faites des employ\u00e9s les repr\u00e9sentants de votre entreprise en leur donnant l’occasion de devenir de v\u00e9ritables ambassadeurs et influenceurs.<\/p>\n

Connectez-vous<\/strong> – permettez \u00e0 chaque employ\u00e9 de sugg\u00e9rer n’importe quel type de contenu (mot, article, lien…) et de faire partie de l’exp\u00e9rience. \u00c9changez autour du contenu dans un mod\u00e8le d’\u00e9quipe d\u00e9di\u00e9 pour l’ensemble de votre entreprise.<\/p>\n

Jouez<\/strong> – cr\u00e9ez une exp\u00e9rience amusante d’employee advocacy gr\u00e2ce \u00e0 la gamification en utilisant des d\u00e9fis de r\u00e9alisations \u00e0 relever.<\/p>\n

\"Employee<\/a><\/p>\n

Le tableau de bord de l’Intranet de l’entreprise pour tirer parti de l’employee advocacy par le biais de la gamification<\/strong><\/p>\n

\"Employee<\/a><\/em><\/p>\n

\u00a0Mod\u00e8le d’\u00e9quipe d’entreprise pour l’employee advocacy<\/strong><\/p>\n

\"Employee<\/p>\n

Cr\u00e9ez une \u00e9quipe d\u00e9di\u00e9e avec des onglets et des canaux pr\u00e9d\u00e9finis pour trouver des suggestions de contenu et en discuter.<\/p>\n

F\u00e9licitez vos leaders de partage social pour leurs actions et poussez les autres \u00e0 faire partie de l’histoire avec des d\u00e9fis de r\u00e9alisations.<\/p>\n

\"Social<\/a><\/p>\n

D\u00e9couvrez les mod\u00e8les d’employee advocacy et de gamification en action gr\u00e2ce \u00e0 cette d\u00e9mo avec notre \u00e9quipe.<\/p>\n

\"Employee<\/a><\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un programme efficace de d\u00e9fense des int\u00e9r\u00eats des employ\u00e9s est un excellent moyen d’accro\u00eetre la port\u00e9e des communications de l’entreprise et de stimuler l’engagement des employ\u00e9s, la gamification peut y contribuer.<\/p>\n","protected":false},"author":32,"featured_media":63535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[1689],"interests":[1999,1677],"products":[1691],"zones":[],"class_list":["post-42046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","audiences-marketing-comm","interests-actus-produits","interests-engagement-collaborateurs","products-powell-intranet"],"acf":[],"yoast_head":"\nCr\u00e9ez un programme d'Employee Advocacy ludique avec la Gamification<\/title>\n<meta name=\"description\" content=\"L'employee advocacy et la gamification sont un bon moyen 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