{"id":40692,"date":"2020-11-26T19:19:09","date_gmt":"2020-11-26T18:19:09","guid":{"rendered":"https:\/\/powell-software.com\/?p=40692"},"modified":"2025-07-22T17:22:05","modified_gmt":"2025-07-22T15:22:05","slug":"hierarchie-communication-interne","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/","title":{"rendered":"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne"},"content":{"rendered":"<p style=\"text-align: justify;\">Emp\u00eacher les employ\u00e9s de communiquer &#8220;en haut de la cha\u00eene&#8221; avec une pens\u00e9e hi\u00e9rarchique freine l&#8217;innovation et la cr\u00e9ativit\u00e9. Une strat\u00e9gie de <span style=\"color: #ef6da6;\"><strong><a style=\"color: #ef6da6;\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/communication-interne\/\">communication interne<\/a><\/strong><\/span> qui reconna\u00eet que chaque voix compte permet d&#8217;obtenir un r\u00e9el succ\u00e8s.<\/p>\n<h2 style=\"text-align: center;\">D\u00e9finition et types de communication interne<\/h2>\n<p style=\"text-align: justify;\">La communication interne d\u00e9signe &#8220;<em>le partage d&#8217;informations au sein d&#8217;une organisation \u00e0 des fins commerciales<\/em>&#8221; (<a href=\"http:\/\/www.businessdictionary.com\/definition\/internal-communication.html\" target=\"_blank\" rel=\"noopener noreferrer\">Business Dictionary<\/a>). Elle s&#8217;effectue entre les organisations tout au long de la journ\u00e9e.<\/p>\n<p style=\"text-align: justify;\">La communication prend diverses formes et circule dans diff\u00e9rentes directions :<\/p>\n<ul style=\"text-align: justify;\">\n<li>De haut en bas<\/li>\n<li>De bas en haut<\/li>\n<li>Lat\u00e9ralement<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Un syst\u00e8me de communication \u00e0 sens unique est un moyen infaillible de cr\u00e9er la confusion et de faire manquer des messages. Une approche multidirectionnelle est un mod\u00e8le de r\u00e9ussite.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Communication de haut en bas<\/h2>\n<p style=\"text-align: justify;\">La communication descendante est un syst\u00e8me hi\u00e9rarchique \u00e0 sens unique dans lequel les messages sont transmis par la direction aux employ\u00e9s.<\/p>\n<p style=\"text-align: justify;\">En veillant \u00e0 ce que chacun re\u00e7oive les bonnes informations, on permet aux gens de faire leur travail efficacement. Les employ\u00e9s doivent comprendre ce qui se passe dans l&#8217;entreprise. Or, les <a href=\"https:\/\/www.tradepressservices.com\/internal-communications\/\" target=\"_blank\" rel=\"noopener noreferrer\">trois quarts des employ\u00e9s<\/a> pensent qu&#8217;ils ne re\u00e7oivent pas toutes les mises \u00e0 jour de l&#8217;entreprise. Lorsque les gens se sentent mis \u00e0 l&#8217;\u00e9cart, cela peut entra\u00eener un d\u00e9sengagement. Il en r\u00e9sulte une baisse de la motivation et de la productivit\u00e9.<\/p>\n<p style=\"text-align: justify;\">\u00c0 l&#8217;extr\u00eame, la communication descendante fait partie d&#8217;un style de gestion autocratique. Une personne au sommet prend les d\u00e9cisions qui sont transmises &#8220;en bas de la cha\u00eene&#8221; aux employ\u00e9s qui n&#8217;ont pas leur mot \u00e0 dire. Selon <a href=\"https:\/\/blog.hubspot.com\/marketing\/management-styles\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>, la seule situation o\u00f9 cela est appropri\u00e9 est &#8220;lorsque l&#8217;organisation conna\u00eet une situation de crise et doit prendre des d\u00e9cisions importantes &#8212; rapidement&#8221;. La pand\u00e9mie de Covid en est un exemple. Des verrouillages et des restrictions ont \u00e9t\u00e9 impos\u00e9s avec peu de pr\u00e9avis. La direction devait informer rapidement les employ\u00e9s des r\u00e9glementations relatives au travail \u00e0 domicile ou des nouvelles politiques de s\u00e9curit\u00e9.<\/p>\n<p style=\"text-align: justify;\">Au jour le jour, la direction doit communiquer avec les employ\u00e9s, leur faire part des annonces importantes, des changements organisationnels et des bonnes nouvelles. Toutefois, cela devrait faire partie d&#8217;une strat\u00e9gie plus globale.<\/p>\n<p style=\"text-align: justify;\"><strong><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-40679 size-full aligncenter\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308.png\" alt=\"top down internal communications\" width=\"850\" height=\"293\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308.png 850w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-480x165.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-768x265.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-93x32.png 93w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-200x69.png 200w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-400x138.png 400w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-600x207.png 600w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/5-e1603721747308-800x276.png 800w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/strong><\/p>\n<h4><\/h4>\n<h3 style=\"text-align: justify;\">Outils de communication descendante<\/h3>\n<ul>\n<li style=\"text-align: justify;\"><strong>E-mail<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">L&#8217;E-mail est une option permettant d&#8217;envoyer des messages de masse aux employ\u00e9s. Il est simple et peut cibler un public sp\u00e9cifique. Cependant, plus d&#8217;un quart des employ\u00e9s consid\u00e8rent le courrier \u00e9lectronique comme un &#8220;<a href=\"https:\/\/www.entrepreneur.com\/article\/280301\" target=\"_blank\" rel=\"noopener noreferrer\">tueur de productivit\u00e9<\/a>&#8220;. Une \u00e9tude a r\u00e9v\u00e9l\u00e9 que <a href=\"https:\/\/www.inc.com\/brent-gleeson\/how-to-overcome-the-barriers-that-destroy-communic.html?cid=search\" target=\"_blank\" rel=\"noopener noreferrer\">40 % de la semaine de travail d&#8217;un employ\u00e9<\/a> est consacr\u00e9e \u00e0 des e-mails- qui n&#8217;apportent aucune valeur ajout\u00e9e \u00e0 l&#8217;entreprise. \u00c0 moins que la communication ne soit urgente, elle risque de se perdre dans une bo\u00eete de r\u00e9ception bond\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Intranet<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Un intranet est un espace id\u00e9al pour communiquer des messages aux employ\u00e9s dans le cadre d&#8217;une strat\u00e9gie de communication interne. Gr\u00e2ce \u00e0 un portail d&#8217;entreprise, la direction peut partager les mises \u00e0 jour de l&#8217;entreprise ou les annonces r\u00e9guli\u00e8res. Les messages sur un intranet peuvent \u00eatre plus d\u00e9taill\u00e9s et plus attrayants que le courrier \u00e9lectronique.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Quelques bonnes pratiques permettent de s&#8217;assurer que vos employ\u00e9s ne manquent jamais un message :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>D\u00e9finissez un calendrier de diffusion.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Par exemple, partager une <em>newsletter<\/em> trimestrielle de l&#8217;entreprise ou un message mensuel du PDG.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Maintenez l&#8217;intranet \u00e0 jour.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Veillez \u00e0 ce que de nouveaux contenus soient r\u00e9guli\u00e8rement ajout\u00e9s.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Ciblez les employ\u00e9s.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Veillez \u00e0 ce que les utilisateurs obtiennent des informations qui les concernent. \u00c9vitez de surcharger le ciblage.<\/p>\n<h3><\/h3>\n<h2 style=\"text-align: center;\">Communication ascendante<\/h2>\n<p style=\"text-align: justify;\">La communication ascendante, est une communication o\u00f9 les informations et les id\u00e9es viennent des employ\u00e9s. Il s&#8217;agit d&#8217;un syst\u00e8me d\u00e9mocratique qui supprime les barri\u00e8res hi\u00e9rarchiques afin que les employ\u00e9s soient libres de contribuer, quel que soit leur titre. Une communication ouverte cr\u00e9e des liens solides, les employ\u00e9s deviennent plus investis et plus motiv\u00e9s. Permettre aux employ\u00e9s de participer aux conversations et de partager des id\u00e9es conduit \u00e0 l&#8217;innovation et \u00e0 la cr\u00e9ativit\u00e9. En effet, PWC constat\u00e9 que <a href=\"https:\/\/www.inc.com\/brent-gleeson\/how-to-overcome-the-barriers-that-destroy-communic.html?cid=search\" target=\"_blank\" rel=\"noopener noreferrer\">60 % des innovations<\/a> proviennent des employ\u00e9s.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.digitalpulse.pwc.com.au\/seeking-innovation-ground-up\/\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62570 size-medium\" src=\"https:\/\/live-powell-software.pantheonsite.io\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-480x360.jpg\" alt=\"Innovation starts with employees\" width=\"480\" height=\"360\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-480x360.jpg 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-768x575.jpg 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-43x32.jpg 43w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-200x150.jpg 200w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-400x300.jpg 400w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-600x449.jpg 600w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees-800x599.jpg 800w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Innovation-starts-with-employees.jpg 853w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Toutefois, une communication ascendante efficace repose sur une culture ouverte. Les employ\u00e9s doivent se sentir en s\u00e9curit\u00e9 pour contribuer et \u00eatre autoris\u00e9s \u00e0 \u00e9chouer. L&#8217;ouverture aux id\u00e9es mais la punition de l&#8217;\u00e9chec ne fera que susciter la peur et la r\u00e9ticence \u00e0 partager.<\/p>\n<p style=\"text-align: justify;\">Un recours excessif \u00e0 la communication ascendante dans une strat\u00e9gie de communication interne peut \u00e9galement causer des probl\u00e8mes. Lorsque trop de voix s&#8217;expriment dans une conversation et que personne ne prend l&#8217;initiative, il y a discussion mais pas d&#8217;action. C&#8217;est bien d&#8217;avoir tout le monde impliqu\u00e9, mais les gens ont besoin de leadership. La communication descendante est importante pour aligner tout le monde dans une organisation. Les employ\u00e9s doivent travailler \u00e0 la r\u00e9alisation d&#8217;une vision commune.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-40680 size-full alignnone\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674.png\" alt=\"bottom up internal communications\" width=\"850\" height=\"280\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674.png 850w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-480x158.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-768x253.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-97x32.png 97w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-200x66.png 200w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-400x132.png 400w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-600x198.png 600w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/4-e1603721809674-800x264.png 800w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><\/h4>\n<h3 style=\"text-align: justify;\">Outils pour une communication ascendante<\/h3>\n<ol>\n<li style=\"text-align: justify;\"><strong>Intranet<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Bien qu&#8217;il soit \u00e9vident que les communications descendent du sommet vers la base, le contenu de l&#8217;intranet doit \u00e9galement provenir de tous. Un portail d&#8217;entreprise doit refl\u00e9ter la culture de l&#8217;organisation. Si une strat\u00e9gie de communication interne ascendante est l&#8217;objectif, l&#8217;intranet devrait \u00eatre aliment\u00e9 par tous. Pour ce faire, les services et les personnes affichent des annonces et des mises \u00e0 jour. Il existe une infinit\u00e9 d&#8217;id\u00e9es de contenus attrayants qui peuvent \u00eatre partag\u00e9s sur un intranet.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Teams<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Microsoft Teams est une plateforme de collaboration et l&#8217;espace id\u00e9al pour faciliter la communication ascendante. Connue pour ses fonctions de partage d&#8217;informations, Teams peut permettre aux id\u00e9es de passer des employ\u00e9s \u00e0 la direction. Cependant, il existe un danger que, faute de conseils, les employ\u00e9s consid\u00e8rent Teams comme un lieu o\u00f9 ils peuvent se contenter d&#8217;\u00e9changer des messages instantan\u00e9s avec leurs coll\u00e8gues.<\/p>\n<p style=\"text-align: justify;\"><strong>Les \u00e9tapes cl\u00e9s d&#8217;une communication ascendante efficace au sein de Teams :<\/strong><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ol style=\"text-align: justify;\">\n<li><strong>Veiller \u00e0 ce que tous les niveaux de gestion soient impliqu\u00e9s dans la discussion :<\/strong> n&#8217;oubliez pas que la &#8220;hi\u00e9rarchie&#8221; est \u00e9limin\u00e9e.<\/li>\n<li><strong>D\u00e9finir clairement les canaux de partage des id\u00e9es :<\/strong> cr\u00e9ez des espaces s\u00fbrs pour partager les id\u00e9es.<\/li>\n<li><strong>Introduire des outils visuels :<\/strong> int\u00e9grez des <a href=\"https:\/\/powell-software.com\/fr\/application-microsoft-teams-essentielles\/\">applications et des onglets de partage<\/a> d&#8217;id\u00e9es.<\/li>\n<li><strong>D\u00e9signer un &#8220;prompteur&#8221; :<\/strong> demandez \u00e0 quelqu&#8217;un de relancer le canal chaque semaine si les conversations s&#8217;\u00e9teignent.<\/li>\n<li><strong>Cr\u00e9er des conversations sp\u00e9cifiques par sujet :<\/strong> regroupez les id\u00e9es pour qu&#8217;elles soient faciles \u00e0 trouver.<\/li>\n<li><strong>Encourager l&#8217;engagement :<\/strong> la collaboration consiste \u00e0 commenter, \u00e0 partager et \u00e0 se joindre \u00e0 la discussion, par exemple.<\/li>\n<li><strong>D\u00e9finir les prochaines \u00e9tapes :<\/strong> les id\u00e9es doivent mener \u00e0 l&#8217;action, assignez des t\u00e2ches, \u00e9tablissez un plan.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-7e282eda-69b9-4f3f-b257-e07a9af259e6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7e282eda-69b9-4f3f-b257-e07a9af259e6\" class=\"hs-cta-node hs-cta-7e282eda-69b9-4f3f-b257-e07a9af259e6\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/7e282eda-69b9-4f3f-b257-e07a9af259e6\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-7e282eda-69b9-4f3f-b257-e07a9af259e6\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/7e282eda-69b9-4f3f-b257-e07a9af259e6.png\" alt=\"FR - Whitepaper : Gestion d'un contenu intranet\" width=\"1000\" height=\"333\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(26290363, '7e282eda-69b9-4f3f-b257-e07a9af259e6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><\/h3>\n<h2 style=\"text-align: center;\">Communication lat\u00e9rale<\/h2>\n<p style=\"text-align: justify;\">La communication lat\u00e9rale est d\u00e9finie comme &#8221;Messages et syst\u00e8mes d&#8217;interaction et de retour d&#8217;information entre des personnes ou des services au m\u00eame niveau dans une organisation&#8221; (<a href=\"https:\/\/www.oxfordreference.com\/view\/10.1093\/oi\/authority.20110803100052915\">Oxford Reference<\/a>).<\/p>\n<p style=\"text-align: justify;\">Pour la majorit\u00e9 des organisations, la collaboration entre les employ\u00e9s est essentielle. Les employ\u00e9s qui se parlent entre eux, font du brainstorming ou m\u00e8nent des projets sont, en fin de compte, ce qui fait fonctionner une entreprise. Mais le travail d&#8217;\u00e9quipe est une comp\u00e9tence qui doit \u00eatre encourag\u00e9e.<\/p>\n<p style=\"text-align: justify;\">Les services doivent \u00e9galement communiquer entre eux. Par exemple, le marketing ne peut pas promouvoir un nouveau produit d\u00e9velopp\u00e9 par l&#8217;\u00e9quipe de R&amp;D s&#8217;il n&#8217;est pas connu. La R&amp;D ne pourra pas r\u00e9pondre aux besoins clients si les <em>sales<\/em> et les <em>customer success<\/em> ne leurs font pas les retours n\u00e9cessaires.<\/p>\n<p style=\"text-align: justify;\">La communication lat\u00e9rale est fondamentale dans la communication interne, mais elle peut facilement s&#8217;effondrer. La pens\u00e9e individualiste ou le cloisonnement peut entra\u00eener un mauvais alignement, une mauvaise communication et le chaos.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-40681 size-full alignnone\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691.png\" alt=\"Lateral internal communications\" width=\"850\" height=\"280\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691.png 850w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-480x158.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-768x253.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-97x32.png 97w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-200x66.png 200w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-400x132.png 400w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-600x198.png 600w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/3-e1603722407691-800x264.png 800w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">Outils pour faciliter la communication lat\u00e9rale<\/h3>\n<ul>\n<li style=\"text-align: justify;\"><strong>E-mail<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Le courrier \u00e9lectronique a \u00e9t\u00e9 l&#8217;outil de pr\u00e9dilection pour envoyer des communications aux coll\u00e8gues, mais il est en train d&#8217;\u00eatre remplac\u00e9. Dans un monde o\u00f9 les gens s&#8217;attendent \u00e0 un retour d&#8217;information instantan\u00e9, le courrier \u00e9lectronique est lent. Il n&#8217;est pas non plus propice aux discussions de groupe et prend plus de temps \u00e0 r\u00e9diger en raison des formalit\u00e9s attendues.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Messagerie instantan\u00e9e<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Des outils comme WhatsApp sont utiles pour communiquer avec les gens lorsqu&#8217;ils ne sont pas \u00e0 leur bureau, notamment pour envoyer des messages urgents, comme la fermeture d&#8217;un bureau. Cependant, comme les gens utilisent WhatsApp dans leur vie personnelle, les limites de ce qu&#8217;il est acceptable de partager peuvent \u00eatre floues. Sans aucun contr\u00f4le organisationnel sur la plateforme, les entreprises peuvent s&#8217;exposer \u00e0 des <a href=\"https:\/\/www.oxfordreference.com\/view\/10.1093\/oi\/authority.20110803100052915\">risques juridiques<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Teams<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pour une communication lat\u00e9rale efficace, les employ\u00e9s doivent \u00eatre capables de communiquer, de passer un appel vid\u00e9o, de travailler sur des documents et de partager des fichiers. Ils doivent pouvoir communiquer instantan\u00e9ment, recevoir un retour d&#8217;information et stocker des informations. Microsoft Teams leur facilite la t\u00e2che. Les responsables peuvent cr\u00e9er des canaux d\u00e9di\u00e9s aux discussions d&#8217;\u00e9quipe. Les services peuvent se connecter dans un canal commun.<\/p>\n<p style=\"text-align: justify;\">Cependant, si la communication lat\u00e9rale doit \u00eatre encourag\u00e9e, elle alimente la pens\u00e9e hi\u00e9rarchique.<\/p>\n<h2 style=\"text-align: center;\">Pourquoi la communication multidirectionnelle est la cl\u00e9 d&#8217;une strat\u00e9gie de communication interne efficace<\/h2>\n<p style=\"text-align: justify;\">La pens\u00e9e hi\u00e9rarchique ne se limite pas \u00e0 une seule approche de communication, mais \u00e0 l&#8217;id\u00e9e que le partage de l&#8217;information est bas\u00e9 sur l\u2019intitul\u00e9 du poste. La cl\u00e9 d&#8217;une strat\u00e9gie de communication interne r\u00e9ussie est de s&#8217;assurer que les gens peuvent se contacter sans obstacles. Cela n\u00e9cessite un changement de mentalit\u00e9 et de culture. C&#8217;est ce qu&#8217;ont commenc\u00e9 \u00e0 faire les entreprises sur le lieu de travail physique: bureaux open-space et espaces de travail partag\u00e9s, politiques de la porte ouverte et suppression des bureaux individuels. Le d\u00e9fi consiste maintenant \u00e0<a href=\"https:\/\/powell-software.com\/fr\/optimisez-la-communication-digitale-en-entreprise\/\"> transposer ces principes sur le lieu de travail num\u00e9rique<\/a>.<\/p>\n<p style=\"text-align: justify;\">Cela se fait par le biais de l&#8217;intranet de l&#8217;entreprise, de Microsoft Teams et de tout autre outil num\u00e9rique que votre entreprise pourrait utiliser. Veillez \u00e0 ce que les communications descendantes parviennent aux employ\u00e9s afin que tout le monde reste align\u00e9 et impliqu\u00e9, en utilisant l&#8217;intranet. Facilitez les communications ascendantes par le biais de l&#8217;intranet et de Teams, en cr\u00e9ant des espaces d\u00e9di\u00e9s au partage. Encouragez la communication lat\u00e9rale dans les plateformes de collaboration comme Teams. Veillez \u00e0 ce que l&#8217;intranet et Teams soient reli\u00e9s pour faciliter la circulation de l&#8217;information dans toutes les directions. D\u00e9finissez des lignes directrices pour cette strat\u00e9gie multidirectionnelle et mettez-la en \u0153uvre par le biais d&#8217;une <a href=\"https:\/\/powell-software.com\/fr\/solutions\/digital-workplace\/\"><em>Digital Workplace<\/em> compl\u00e8te<\/a>.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-7e282eda-69b9-4f3f-b257-e07a9af259e6\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7e282eda-69b9-4f3f-b257-e07a9af259e6\" class=\"hs-cta-node hs-cta-7e282eda-69b9-4f3f-b257-e07a9af259e6\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/7e282eda-69b9-4f3f-b257-e07a9af259e6\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-7e282eda-69b9-4f3f-b257-e07a9af259e6\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/7e282eda-69b9-4f3f-b257-e07a9af259e6.png\" alt=\"FR - Whitepaper : Gestion d'un contenu intranet\" width=\"1000\" height=\"333\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(26290363, '7e282eda-69b9-4f3f-b257-e07a9af259e6', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l&#8217;information circule dans toute l&#8217;entreprise.<\/p>\n","protected":false},"author":32,"featured_media":62550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[1689],"interests":[1679],"products":[],"zones":[],"class_list":["post-40692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","audiences-marketing-comm","interests-communication-interne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne<\/title>\n<meta name=\"description\" content=\"Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l&#039;information circule dans toute l&#039;entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne\" \/>\n<meta property=\"og:description\" content=\"Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l&#039;information circule dans toute l&#039;entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/\" \/>\n<meta property=\"og:site_name\" content=\"Powell\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PowellSoftware\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T18:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T15:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Internal-Comms-Banner-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yvonne Harris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@powellsoftware\" \/>\n<meta name=\"twitter:site\" content=\"@powellsoftware\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yvonne Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/\"},\"author\":{\"name\":\"Yvonne Harris\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#\\\/schema\\\/person\\\/d82fc37718810125131568da05cb0549\"},\"headline\":\"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne\",\"datePublished\":\"2020-11-26T18:19:09+00:00\",\"dateModified\":\"2025-07-22T15:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/\"},\"wordCount\":1871,\"publisher\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Internal-Comms-Banner-min.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/\",\"url\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/\",\"name\":\"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Internal-Comms-Banner-min.jpg\",\"datePublished\":\"2020-11-26T18:19:09+00:00\",\"dateModified\":\"2025-07-22T15:22:05+00:00\",\"description\":\"Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l'information circule dans toute l'entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Internal-Comms-Banner-min.jpg\",\"contentUrl\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Internal-Comms-Banner-min.jpg\",\"width\":1000,\"height\":333,\"caption\":\"Interne Kommunikation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/blog\\\/hierarchie-communication-interne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/resources\\\/.\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mettez fin \u00e0 la hi\u00e9rarchie dans&hellip;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/\",\"name\":\"Powell\",\"description\":\"La solution de Digital Workplace\",\"publisher\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#organization\",\"name\":\"Powell\",\"url\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/favicon.webp\",\"contentUrl\":\"https:\\\/\\\/powell-software.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/favicon.webp\",\"width\":969,\"height\":969,\"caption\":\"Powell\"},\"image\":{\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PowellSoftware\",\"https:\\\/\\\/x.com\\\/powellsoftware\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCBX2pfEUCxJQWCKOx9hvv8w\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/powell-software\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/powell-software.com\\\/fr\\\/#\\\/schema\\\/person\\\/d82fc37718810125131568da05cb0549\",\"name\":\"Yvonne Harris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/56f8ba3138731615b6df4ff4c0ab9a451aa93de41c8752647097b82b2188135a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/56f8ba3138731615b6df4ff4c0ab9a451aa93de41c8752647097b82b2188135a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/56f8ba3138731615b6df4ff4c0ab9a451aa93de41c8752647097b82b2188135a?s=96&d=mm&r=g\",\"caption\":\"Yvonne Harris\"},\"description\":\"Yvonne Harris is the Brand and Communications Manager at Powell, where she spends her days proving that a corporate intranet doesn\u2019t have to look - or feel - like a relic from 1998. With over seven years of experience scaling B2B SaaS brands across Ireland and France, she specializes in turning \\\"boring\\\" workplace tech into human-centric stories. Based in Paris, Yvonne is a self-appointed detective of \\\"brand crimes\\\" and a firm believer that internal communication is a company\u2019s greatest competitive advantage. When she isn\u2019t leading global campaigns, she\u2019s likely advocating for the \\\"intranet glow-up\\\" your employees actually deserve.\",\"sameAs\":[\"https:\\\/\\\/www.powell-software.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/yvonne-harris1\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne","description":"Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l'information circule dans toute l'entreprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/","og_locale":"fr_FR","og_type":"article","og_title":"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne","og_description":"Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l'information circule dans toute l'entreprise.","og_url":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/","og_site_name":"Powell","article_publisher":"https:\/\/www.facebook.com\/PowellSoftware","article_published_time":"2020-11-26T18:19:09+00:00","article_modified_time":"2025-07-22T15:22:05+00:00","og_image":[{"width":1000,"height":333,"url":"http:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Internal-Comms-Banner-min.jpg","type":"image\/jpeg"}],"author":"Yvonne Harris","twitter_card":"summary_large_image","twitter_creator":"@powellsoftware","twitter_site":"@powellsoftware","twitter_misc":{"Written by":"Yvonne Harris","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#article","isPartOf":{"@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/"},"author":{"name":"Yvonne Harris","@id":"https:\/\/powell-software.com\/fr\/#\/schema\/person\/d82fc37718810125131568da05cb0549"},"headline":"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne","datePublished":"2020-11-26T18:19:09+00:00","dateModified":"2025-07-22T15:22:05+00:00","mainEntityOfPage":{"@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/"},"wordCount":1871,"publisher":{"@id":"https:\/\/powell-software.com\/fr\/#organization"},"image":{"@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#primaryimage"},"thumbnailUrl":"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Internal-Comms-Banner-min.jpg","articleSection":["Blog"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/","url":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/","name":"Mettez fin \u00e0 la hi\u00e9rarchie dans votre communication interne","isPartOf":{"@id":"https:\/\/powell-software.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#primaryimage"},"image":{"@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#primaryimage"},"thumbnailUrl":"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Internal-Comms-Banner-min.jpg","datePublished":"2020-11-26T18:19:09+00:00","dateModified":"2025-07-22T15:22:05+00:00","description":"Une strat\u00e9gie de communication interne fond\u00e9e sur la hi\u00e9rarchie ralentit la croissance. Veiller \u00e0 ce que l'information circule dans toute l'entreprise.","breadcrumb":{"@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#primaryimage","url":"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Internal-Comms-Banner-min.jpg","contentUrl":"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/10\/Internal-Comms-Banner-min.jpg","width":1000,"height":333,"caption":"Interne Kommunikation"},{"@type":"BreadcrumbList","@id":"https:\/\/powell-software.com\/fr\/resources\/blog\/hierarchie-communication-interne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/powell-software.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/powell-software.com\/fr\/resources\/.\/blog\/"},{"@type":"ListItem","position":3,"name":"Mettez fin \u00e0 la hi\u00e9rarchie dans&hellip;"}]},{"@type":"WebSite","@id":"https:\/\/powell-software.com\/fr\/#website","url":"https:\/\/powell-software.com\/fr\/","name":"Powell","description":"La solution de Digital Workplace","publisher":{"@id":"https:\/\/powell-software.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/powell-software.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/powell-software.com\/fr\/#organization","name":"Powell","url":"https:\/\/powell-software.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/powell-software.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/powell-software.com\/wp-content\/uploads\/2025\/03\/favicon.webp","contentUrl":"https:\/\/powell-software.com\/wp-content\/uploads\/2025\/03\/favicon.webp","width":969,"height":969,"caption":"Powell"},"image":{"@id":"https:\/\/powell-software.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PowellSoftware","https:\/\/x.com\/powellsoftware","https:\/\/www.youtube.com\/channel\/UCBX2pfEUCxJQWCKOx9hvv8w","https:\/\/fr.linkedin.com\/company\/powell-software"]},{"@type":"Person","@id":"https:\/\/powell-software.com\/fr\/#\/schema\/person\/d82fc37718810125131568da05cb0549","name":"Yvonne Harris","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/56f8ba3138731615b6df4ff4c0ab9a451aa93de41c8752647097b82b2188135a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/56f8ba3138731615b6df4ff4c0ab9a451aa93de41c8752647097b82b2188135a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56f8ba3138731615b6df4ff4c0ab9a451aa93de41c8752647097b82b2188135a?s=96&d=mm&r=g","caption":"Yvonne Harris"},"description":"Yvonne Harris is the Brand and Communications Manager at Powell, where she spends her days proving that a corporate intranet doesn\u2019t have to look - or feel - like a relic from 1998. With over seven years of experience scaling B2B SaaS brands across Ireland and France, she specializes in turning \"boring\" workplace tech into human-centric stories. Based in Paris, Yvonne is a self-appointed detective of \"brand crimes\" and a firm believer that internal communication is a company\u2019s greatest competitive advantage. When she isn\u2019t leading global campaigns, she\u2019s likely advocating for the \"intranet glow-up\" your employees actually deserve.","sameAs":["https:\/\/www.powell-software.com","https:\/\/www.linkedin.com\/in\/yvonne-harris1\/"]}]}},"_links":{"self":[{"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/posts\/40692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/comments?post=40692"}],"version-history":[{"count":2,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/posts\/40692\/revisions"}],"predecessor-version":[{"id":150977,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/posts\/40692\/revisions\/150977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/media\/62550"}],"wp:attachment":[{"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/media?parent=40692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/categories?post=40692"},{"taxonomy":"audiences","embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/audiences?post=40692"},{"taxonomy":"interests","embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/interests?post=40692"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/products?post=40692"},{"taxonomy":"zones","embeddable":true,"href":"https:\/\/powell-software.com\/fr\/wp-json\/wp\/v2\/zones?post=40692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}