{"id":40107,"date":"2021-01-08T11:03:12","date_gmt":"2021-01-08T10:03:12","guid":{"rendered":"https:\/\/powell-software.com\/?p=40107"},"modified":"2023-10-17T13:19:34","modified_gmt":"2023-10-17T12:19:34","slug":"employee-advocacy-intranet","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/employee-advocacy-intranet\/","title":{"rendered":"Cr\u00e9er un programme d&#8217;Employee Advocacy gr\u00e2ce \u00e0 votre Intranet"},"content":{"rendered":"<p style=\"text-align: justify;\">La moiti\u00e9 des salari\u00e9s, selon une \u00e9tude internatinale, publient des informations sur leur employeur sur les r\u00e9seaux sociaux. Mais beaucoup trop d&#8217;employeurs ne font gu\u00e8re plus qu&#8217;appliquer une politique de r\u00e9seaux sociaux passe-partout. Il s&#8217;agit malheureusement d&#8217;une opportunit\u00e9 manqu\u00e9e. <em>L&#8217;employee advocacy<\/em> est un moyen de d\u00e9velopper votre entreprise avec une meilleure notori\u00e9t\u00e9 de la marque en explorant de nouvelles pistes. Simplement en tirant parti des ressources dont vous disposez d\u00e9j\u00e0. Dans ce guide, nous vous expliquerons comment cr\u00e9er un programme d&#8217;<em>ambassadeur de marque<\/em> efficace et ludique \u00e0 l&#8217;aide de votre intranet corporate.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Qu&#8217;est-ce que l&#8217;employee advocacy<\/h2>\n<p style=\"text-align: justify;\">L&#8217;<em>employee advocacy<\/em> semble \u00eatre un terme compliqu\u00e9, mais c&#8217;est en fait un concept assez simple. Il s&#8217;agit d&#8217;inciter les personnes qui travaillent pour vous \u00e0 devenir de v\u00e9ritables repr\u00e9sentants de la marque au sein de leurs propres r\u00e9seaux personnels. Voir la d\u00e9finition donn\u00e9e par le HR Technologist :<\/p>\n<p style=\"text-align: justify;\"><em>&#8220;L&#8217;employee advocacy est un moyen efficace d&#8217;\u00e9tendre la port\u00e9e organique du message d&#8217;une entreprise. Elle peut cr\u00e9er de nouveaux clients, car les personnes qui font partie du r\u00e9seau direct des employ\u00e9s sont plus susceptibles d&#8217;\u00eatre converties par un contenu qu&#8217;elles partagent personnellement, par opposition \u00e0 une communication de marque. Cela contribue \u00e9galement \u00e0 renforcer votre position en tant qu&#8217;employeur privil\u00e9gi\u00e9&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Pourquoi l&#8217;employee advocacy est importante ?<\/h2>\n<p style=\"text-align: justify;\">Avec autant de canaux de distribution disponibles, on peut se demander si le retour sur investissement de l&#8217;<em>employee advocacy<\/em> vaut vraiment la peine d&#8217;investir. La r\u00e9ponse des professionnels du secteur est un oui retentissant. Examinez les donn\u00e9es suivantes sur l&#8217;<em>employee advocacy<\/em> :<\/p>\n<ul style=\"text-align: justify;\">\n<li>En moyenne, le nombre total d&#8217;employ\u00e9s d&#8217;une entreprise qui utilisent les r\u00e9seaux sociaux est environ dix fois plus \u00e9lev\u00e9 que celui de l&#8217;entreprise elle-m\u00eame.<\/li>\n<li>73 % des utilisateurs de r\u00e9seaux sociaux font confiance aux informations partag\u00e9es \u00e0 partir d&#8217;un compte personnel plut\u00f4t que d&#8217;un compte professionnel.<\/li>\n<li>Lors de l&#8217;achat de nouveaux produits, 74 % des clients tiennent compte du bouche \u00e0 oreille &#8211; plus que tout autre canal de commercialisation.<\/li>\n<li>Les consommateurs trouvent que les employ\u00e9s d&#8217;une entreprise sont 13 % plus dignes de confiance que son PDG.<\/li>\n<li>Parmi les entreprises disposant d&#8217;un programme officiel d&#8217;<em>employee advocacy<\/em>, 64 % d\u00e9clarent que leur programme attire de nouvelles entreprises et 45 % qu&#8217;il a cr\u00e9\u00e9 de nouvelles sources de revenus.<\/li>\n<li>Les demandeurs d&#8217;emploi consid\u00e8rent les employ\u00e9s actuels comme les plus fiables pour obtenir des informations sur un employeur potentiel.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/hingemarketing.com\/blog\/story\/research-shows-firms-with-employee-advocacy-programs-grow-faster\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-62165 aligncenter\" src=\"https:\/\/live-powell-software.pantheonsite.io\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-480x384.png\" alt=\"employee advocacy benefits edelmen\" width=\"480\" height=\"384\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-480x384.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-768x615.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-177x142.png 177w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-200x160.png 200w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-400x320.png 400w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-600x480.png 600w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms-800x640.png 800w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employee-advocacy-report-benefits-for-firms.png 942w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">En r\u00e9sum\u00e9, il a \u00e9t\u00e9 prouv\u00e9 que des employ\u00e9s engag\u00e9s apportent des clients et des talents de meilleure qualit\u00e9 que beaucoup d&#8217;autres canaux &#8211; et \u00e0 un co\u00fbt moindre. Au lieu de consid\u00e9rer l&#8217;<em>employee advocacy<\/em> comme un nouvel investissement, consid\u00e9rez qu&#8217;il s&#8217;agit de tirer parti d&#8217;un atout existant. L&#8217;investissement et le risque requis sont \u00e9tonnamment faibles, surtout si on les compare aux avantages potentiels.<\/p>\n<p style=\"text-align: justify;\">Les employ\u00e9s ne sont qu&#8217;un des atouts dont vous pouvez tirer parti, la meilleure fa\u00e7on de commencer \u00e0 mettre en place l&#8217;<em>employee advocacy<\/em> est d&#8217;utiliser les outils d\u00e9j\u00e0 disponibles. Votre intranet est un excellent point de d\u00e9part. Fournissez du contenu, \u00e9duquez et encouragez le partage gr\u00e2ce aux outils de la <em>digital workplace<\/em>. Faites en sorte qu&#8217;il soit facile pour les employ\u00e9s de parler de votre entreprise de mani\u00e8re positive en leur fournissant les informations et le savoir-faire dont ils ont besoin pour d\u00e9marrer.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" class=\"hs-cta-node hs-cta-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a.png\" alt=\"FR - Whitepaper : Employee Engagement\" width=\"1000\" height=\"333\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(26290363, '5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Comment votre intranet peut am\u00e9liorer votre strat\u00e9gie d&#8217;employee advocacy<\/h2>\n<p style=\"text-align: justify;\">L&#8217;intranet corporate est une plateforme pr\u00e9cieuse qui peut aider \u00e0 donner aux membres de votre organisation les moyens de cr\u00e9er et de partager du contenu. Voici quelques moyens de transformer les \u00e9l\u00e9ments de votre <em>digital workplace<\/em> en outils d&#8217;<em>employee advocacy<\/em> :<\/p>\n<h3 style=\"text-align: justify;\">Int\u00e9grer du contenu Social media<\/h3>\n<p style=\"text-align: justify;\">Le moyen le plus simple pour les employ\u00e9s de diffuser du contenu de votre entreprise est de partager des messages provenant des comptes de votre entreprise sur les r\u00e9seaux sociaux. Si votre fil d&#8217;actualit\u00e9 est int\u00e9gr\u00e9 et pris en charge par votre intranet, pensez \u00e0 l&#8217;int\u00e9grer dans le portail des employ\u00e9s o\u00f9 ils le verront tous les jours. Powell Intranet vous permet de placer votre fil d&#8217;actualit\u00e9 exactement l\u00e0 o\u00f9 vous le souhaitez et m\u00eame de personnaliser la mise en page pour diff\u00e9rents services et r\u00f4les. Lorsque les employ\u00e9s peuvent voir le contenu des r\u00e9seaux sociaux \u00e0 partir des outils qu&#8217;ils utilisent quotidiennement, ils sont plus enclins \u00e0 le partager avec leur r\u00e9seau.<\/p>\n<h3 style=\"text-align: justify;\">Trouver de nouvelles id\u00e9es<\/h3>\n<p style=\"text-align: justify;\">Il n&#8217;y a pas de limite au nombre d&#8217;id\u00e9es innovantes pour le contenu dont vos employ\u00e9s pourraient r\u00eaver. Un forum de discussion d\u00e9di\u00e9 est l&#8217;endroit id\u00e9al pour les suggestions, il est accessible chaque fois qu&#8217;une nouvelle id\u00e9e surgit dans l&#8217;esprit de quelqu&#8217;un. Les entreprises peuvent stimuler le brainstorming en publiant de temps \u00e0 autre des messages pour susciter une nouvelle vague d&#8217;id\u00e9es. Vous pouvez utiliser <a href=\"https:\/\/powell-software.com\/en\/yammer-vs-teams-5-scenarios\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yammer ou Microsoft Teams<\/a> pour faciliter la discussion. Powell Intranet fait le lien entre votre intranet et Microsoft Teams pour permettre aux employ\u00e9s de passer facilement de l&#8217;un \u00e0 l&#8217;autre et faciliter le partage des id\u00e9es de contenu.<\/p>\n<h3 style=\"text-align: justify;\">Reconna\u00eetre les contributions<\/h3>\n<p style=\"text-align: justify;\">Au fil du temps, vous remarquerez peut-\u00eatre qu&#8217;un groupe relativement restreint de salari\u00e9s est responsable de la grande majorit\u00e9 des activit\u00e9s de d\u00e9fense et de partage social. Cet engagement provient g\u00e9n\u00e9ralement d&#8217;employ\u00e9s engag\u00e9s, qui, selon les experts, ne repr\u00e9sentent qu&#8217;environ <a href=\"https:\/\/www.gallup.com\/workplace\/266822\/engaged-employees-differently.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">15 % de la plupart des organisations<\/a>. Les personnes qui se surpassent par leurs contributions m\u00e9ritent d&#8217;\u00eatre reconnues &#8211; et quelle meilleure fa\u00e7on que de publier des messages sur votre intranet ? La reconnaissance publique donne \u00e0 ces personnes une validation et peut m\u00eame inspirer d&#8217;autres personnes \u00e0 se joindre \u00e0 leurs efforts.<\/p>\n<h3 style=\"text-align: justify;\">Former les employ\u00e9s<\/h3>\n<p style=\"text-align: justify;\">L&#8217;intranet est la plateforme id\u00e9ale pour offrir une formation attrayante et efficace. Dans le cadre de votre programme d&#8217;<em>employee advocacy<\/em>, envisagez de proposer aux employ\u00e9s une formation aux r\u00e9seaux sociaux pour les aider \u00e0 devenir des influenceurs plus efficaces. Les comp\u00e9tences en mati\u00e8re de r\u00e9seaux sociaux sont pr\u00e9cieuses pour les employ\u00e9s sur le march\u00e9 du travail actuel, c&#8217;est donc une situation gagnante pour les deux parties. Stockez les directives, les mod\u00e8les et les meilleures pratiques dans un syst\u00e8me de gestion de contenu et assurez-vous que les employ\u00e9s disposent d&#8217;un espace de discussion en cas de doute sur l&#8217;affichage dans les r\u00e9seaux sociaux.<\/p>\n<h3 style=\"text-align: justify;\">Mesurer le succ\u00e8s<\/h3>\n<p style=\"text-align: justify;\">Les objectifs que vous fixez au d\u00e9but d&#8217;une initiative d&#8217;<em>employee advocac<\/em>y doivent faire l&#8217;objet d&#8217;un suivi r\u00e9gulier afin d&#8217;en \u00e9valuer le succ\u00e8s au fil du temps. Utilisez les outils d&#8217;analyse de votre intranet pour comparer les KPIs comme l&#8217;engagement et le partage avant, pendant et apr\u00e8s les points cruciaux de votre programme d&#8217;<em>employee advocacy<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Les 5 \u00e9tapes d&#8217;un programme efficace d&#8217;employee advocacy<\/h2>\n<p style=\"text-align: justify;\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-62220 aligncenter\" src=\"https:\/\/live-powell-software.pantheonsite.io\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum-480x382.jpg\" alt=\"Employee Advocacy \" width=\"480\" height=\"382\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum-480x382.jpg 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum-177x142.jpg 177w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum-200x159.jpg 200w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum-400x318.jpg 400w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum-600x477.jpg 600w, https:\/\/powell-software.com\/wp-content\/uploads\/2020\/09\/employees-rising-workforce-activism-spectrum.jpg 612w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p style=\"text-align: justify;\">Vous avez donc \u00e9tabli la n\u00e9cessit\u00e9 d&#8217;un programme d&#8217;<em>employee advocacy<\/em> et vous utiliserez votre intranet pour le faciliter. Mais quelles sont les prochaines \u00e9tapes pour commencer ? Ces \u00e9tapes vous aideront \u00e0 d\u00e9finir et \u00e0 mettre en \u0153uvre une initiative dont le succ\u00e8s est av\u00e9r\u00e9.<\/p>\n<h3 style=\"text-align: justify;\">1. Commencez par des objectifs r\u00e9alisables<\/h3>\n<p style=\"text-align: justify;\">Avant m\u00eame de commencer \u00e0 r\u00e9fl\u00e9chir aux d\u00e9tails d&#8217;un programme d&#8217;<em>employee advocacy<\/em>, vous devez d\u00e9cider de ce que vous voulez r\u00e9aliser. Vous cherchez \u00e0 \u00e9tendre la notori\u00e9t\u00e9 de votre marque ? D&#8217;autres perspectives de vente ? Des candidats plus qualifi\u00e9s \u00e0 un poste ? Choisissez des objectifs qui peuvent \u00eatre mesur\u00e9s \u00e0 l&#8217;aide de donn\u00e9es accessibles telles que la port\u00e9e des r\u00e9seaux sociaux organiques, le nombre de nouveaux prospects ou la dur\u00e9e moyenne de votre processus d&#8217;embauche.<\/p>\n<h3 style=\"text-align: justify;\">2. Concentrez-vous sur l&#8217;employ\u00e9<\/h3>\n<p style=\"text-align: justify;\">Il est vrai que les initiatives d&#8217;<em>employee advocacy<\/em> sont bonnes pour les entreprises, mais elles sont \u00e9galement b\u00e9n\u00e9fiques pour les salari\u00e9s. L&#8217;avantage le plus souvent cit\u00e9 est que la d\u00e9fense des int\u00e9r\u00eats des salari\u00e9s permet aux personnes qui travaillent pour vous d&#8217;utiliser leur propre plateforme pour mener des r\u00e9flexions. Cela peut aider \u00e0 pr\u00e9parer un plan de carri\u00e8re gr\u00e2ce \u00e0 la mise en r\u00e9seau et \u00e0 une meilleure connaissance du secteur. <a href=\"https:\/\/www.gallup.com\/workplace\/266822\/engaged-employees-differently.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Dans une \u00e9tude<\/a>, 86 % des employ\u00e9s ayant particip\u00e9 \u00e0 un programme d&#8217;<em>employee avocacy<\/em> ont not\u00e9 un impact positif global sur leur carri\u00e8re.<\/p>\n<p style=\"text-align: justify;\">Il existe n\u00e9anmoins d&#8217;autres moyens de rendre les programmes d&#8217;<em>employee advocacy<\/em> plus centr\u00e9s sur les employ\u00e9s, avec des avantages \u00e0 court terme. Les principaux moyens dont disposent les entreprises pour y parvenir sont les incitations et la ludification. Les exemples sp\u00e9cifiques comprennent des concours avec des r\u00e9compenses qui peuvent inclure de l&#8217;argent, des prix physiques, ou m\u00eame des vacances pay\u00e9es. <a href=\"https:\/\/blog.gaggleamp.com\/introduction-to-gamification-in-employee-advocacy-programs-and-the-rest-of-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">Deux directeurs sur trois<\/a> qui ont supervis\u00e9 des initiatives d&#8217;<em>employee advocacy<\/em> affirment que ce sont les m\u00e9thodes les plus efficaces pour assurer le succ\u00e8s des programmes.<\/p>\n<h3 style=\"text-align: justify;\">3. Cr\u00e9ez un contenu solide<\/h3>\n<p style=\"text-align: justify;\">Si vous demandez \u00e0 vos employ\u00e9s de repr\u00e9senter votre marque, assurez-vous que vous avez un contenu qu&#8217;ils voudront r\u00e9ellement partager. Les employ\u00e9s ne se sentiront peut-\u00eatre pas \u00e0 l&#8217;aise de pousser quelque chose de trop ouvertement orient\u00e9 vers la vente dans leurs r\u00e9seaux personnels, mais ils seront beaucoup plus susceptibles d&#8217;\u00eatre enthousiasm\u00e9s par le partage de contenus organiques comme les r\u00e9alisations et les \u00e9tapes importantes. Les employ\u00e9s doivent \u00e9galement \u00eatre r\u00e9guli\u00e8rement inform\u00e9s des contenus qu&#8217;ils peuvent distribuer, consacrez un espace sur votre intranet aux contenus nouvellement publi\u00e9s qui peuvent \u00eatre partag\u00e9s \u00e0 l&#8217;ext\u00e9rieur.<\/p>\n<p style=\"text-align: justify;\">Par ailleurs, vous pouvez choisir une initiative centr\u00e9e sur le contenu cr\u00e9\u00e9 par les employ\u00e9s. Donnez des indications pr\u00e9cises aux employ\u00e9s et invitez-les \u00e0 cr\u00e9er du contenu \u00e9crit, visuel ou vid\u00e9o, en \u00e9tablissant un <em>hashtag<\/em> pour l&#8217;affichage sur les r\u00e9seaux sociaux et en r\u00e9compensant les meilleures contributions.<\/p>\n<h3 style=\"text-align: justify;\">4. Rendez le site mobile convivial<\/h3>\n<p style=\"text-align: justify;\">M\u00eame si les employ\u00e9s passent la majeure partie de leur journ\u00e9e de travail sur un bureau, la majorit\u00e9 de leur temps sur les r\u00e9seaux sociaux se passe dans la paume de leur main. Selon <a href=\"https:\/\/blog.gaggleamp.com\/introduction-to-gamification-in-employee-advocacy-programs-and-the-rest-of-your-business\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a>, quatre utilisateurs de Facebook sur cinq acc\u00e8dent d\u00e9sormais \u00e0 la plateforme exclusivement \u00e0 partir d&#8217;un appareil mobile. Toute initiative d&#8217;<em>employee advocacy<\/em> doit garder ce format \u00e0 l&#8217;esprit, avec un contenu con\u00e7u sp\u00e9cifiquement pour \u00eatre visualis\u00e9 et utilis\u00e9 sur un smartphone. Si les employ\u00e9s <a href=\"https:\/\/powell-software.com\/fr\/fonctionnalites-portail-office-365\/\" target=\"_blank\" rel=\"noopener noreferrer\">peuvent acc\u00e9der \u00e0 votre intranet \u00e0 partir de leur appareil mobile<\/a>, vous \u00eates probablement d\u00e9j\u00e0 en train de concevoir un contenu adapt\u00e9.<\/p>\n<h3 style=\"text-align: justify;\">5. Fixez des r\u00e8gles<\/h3>\n<p style=\"text-align: justify;\">Toute entreprise a besoin d&#8217;une politique en mati\u00e8re de r\u00e9seaux sociaux pour fixer des attentes quant \u00e0 la conduite des employ\u00e9s et prot\u00e9ger la r\u00e9putation de l&#8217;entreprise. Lorsque vous lancez un programme d&#8217;<em>employee advocacy<\/em>, vous devez prendre le temps de revoir et d&#8217;actualiser votre politique en mati\u00e8re de r\u00e9seaux sociaux. Assurez-vous qu&#8217;elle est r\u00e9dig\u00e9e de mani\u00e8re \u00e0 encourager un partage positif tout en d\u00e9finissant clairement les politiques concernant la langue, la protection des informations priv\u00e9es et l&#8217;acc\u00e8s aux plateformes sociales pendant les heures de bureau ou sur les appareils appartenant \u00e0 l&#8217;entreprise. Faites en sorte que votre politique en mati\u00e8re de r\u00e9seaux sociaux soit facilement accessible aux employ\u00e9s sur votre intranet et mettez-la en \u00e9vidence lors de l&#8217;int\u00e9gration de nouveaux employ\u00e9s.<\/p>\n<p style=\"text-align: justify;\">L&#8217;<a href=\"https:\/\/powell-software.com\/fr\/fonctionnalites-portail-office-365\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>intranet-in-a-box<\/em><\/a> de Powell Software fournit tous les outils d&#8217;<em>employee advocacy<\/em> dont vous aurez besoin pour stimuler le partage social et favoriser l&#8217;engagement.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" class=\"hs-cta-node hs-cta-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a.png\" alt=\"FR - Whitepaper : Employee Engagement\" width=\"1000\" height=\"333\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(26290363, '5d675b90-f94d-4e97-9ffb-d81ac7eb2a1a', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;employee advocacy est un moyen formidable, mais sous-utilis\u00e9, pour sensibiliser les gens, g\u00e9n\u00e9rer de nouvelles pistes et d&#8217;attirer de nouvelles recrues. Voici comment cr\u00e9er un programme gagnant en avec votre intranet.<\/p>\n","protected":false},"author":32,"featured_media":62125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[1689,1687],"interests":[1677,1685],"products":[],"zones":[],"class_list":["post-40107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","audiences-marketing-comm","audiences-ressources-humaines","interests-engagement-collaborateurs","interests-teletravail-travail-hybride"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er un programme d&#039;Employee Advocacy gr\u00e2ce \u00e0 votre Intranet<\/title>\n<meta name=\"description\" content=\"L&#039;employee advocacy est un moyen formidable, mais sous-utilis\u00e9, pour sensibiliser les gens, g\u00e9n\u00e9rer de nouvelles pistes et d&#039;attirer de nouvelles recrues. 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