{"id":39645,"date":"2020-08-31T10:26:29","date_gmt":"2020-08-31T09:26:29","guid":{"rendered":"https:\/\/powell-software.com\/?p=39645"},"modified":"2025-04-11T17:20:43","modified_gmt":"2025-04-11T16:20:43","slug":"10-idees-de-contenu-intranet","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/10-idees-de-contenu-intranet\/","title":{"rendered":"10 id\u00e9es de contenu intranet pour stimuler l’engagement de vos employ\u00e9s"},"content":{"rendered":"

Dans l’ensemble, le lancement de l’intranet<\/b> de votre entreprise<\/b> n’est que le d\u00e9but\u00a0<\/span>d’un<\/span><\/span>e Digital Workplace<\/span><\/span>\u00a0r\u00e9ussi<\/span><\/span>e<\/span><\/span>.\u00a0<\/span><\/span>La<\/span><\/span>\u00a0cr\u00e9ation<\/span><\/span>\u00a0en continue de\u00a0<\/span><\/span>contenu<\/span><\/span>s<\/span><\/span>\u00a0pertinent<\/span><\/span>s<\/span><\/span>\u00a0est essentiel<\/span><\/span>le<\/span><\/span>\u00a0pour maintenir l’engagement des employ\u00e9s<\/span><\/span>\u00a0<\/span><\/span>sur<\/span><\/span>\u00a0les canaux de communication num\u00e9riques<\/a>. Mais trouver des id\u00e9es originales de contenu intranet<\/b> est plus difficile qu’il n’y para\u00eet. Pour vous aider \u00e0 alimenter votre prochaine s\u00e9ance de r\u00e9flexion, nous avons dress\u00e9 une liste de dix id\u00e9es de contenu intranet qui sont garanties pour susciter l’engagement.<\/span><\/span>\u00a0<\/span><\/p>\n

Qu’est-ce qui fait un bon contenu intranet ?<\/span><\/span>\u00a0<\/span><\/h2>\n

Il existe de nombreux types de contenus\u00a0intranet<\/b> attrayants, mais ils<\/span>\u00a0<\/span>ont<\/span>\u00a0souvent des caract\u00e9ristiques similaires. Avant tout, tout contenu que vous cr\u00e9ez doit avoir un but. La plus grande erreur \u00e0 \u00e9viter dans votre strat\u00e9gie de contenu intranet<\/b> est de cr\u00e9er du contenu simplement pour le plaisir. Surcharger les employ\u00e9s<\/b> avec des informations qui ne sont pas utiles ou pertinentes contribue \u00e0 leur faire vivre une exp\u00e9rience n\u00e9gative. Avec le temps, vous constaterez que l’engagement diminue \u00e0 mesure que les utilisateurs<\/b> se d\u00e9sint\u00e9ressent du contenu.<\/span>\u00a0<\/span><\/p>\n

C’est pourquoi un bon contenu intranet<\/b> favorise \u00e9galement l’engagement. Votre intranet<\/b> n’est pas un simple canal \u00e0 sens unique par lequel vous pouvez distribuer des informations aux employ\u00e9s. C’est aussi un outil de communication multidirectionnel qui vous permet de recueillir les r\u00e9actions des employ\u00e9s et qui sert de plateforme pour que les individus puissent interagir entre eux.<\/span>\u00a0<\/span><\/p>\n

10 Id\u00e9es<\/span><\/span>\u00a0de contenu intranet<\/b> pour un meilleur engagement<\/span><\/span>\u00a0<\/span><\/h2>\n

La beaut\u00e9 d’un syst\u00e8me de gestion de contenu intranet<\/span><\/span>\u00a0(CMS)<\/span><\/span>\u00a0est qu’il vous donne les outils n\u00e9cessaires pour communiquer des informations<\/span><\/span>\u00a0<\/span><\/span>sur\u00a0<\/span><\/span>une vari\u00e9t\u00e9 de supports\u00a0<\/span><\/span>comme\u00a0<\/span><\/span>l\u2019envoi de newsletter<\/span><\/span>, la diffusion d\u2019une vid\u00e9o ou\u00a0<\/span><\/span>une discussion instantan\u00e9e<\/span><\/span>.<\/span><\/span>\u00a0Que vous<\/span><\/span>\u00a0veniez juste de d\u00e9ployer votre\u00a0<\/span><\/span>intranet<\/b> ou que votre organisation fonctionne sur\u00a0<\/span><\/span>une Digital Workplace<\/span><\/span>\u00a0<\/span><\/span>depuis des ann\u00e9es, ces id\u00e9es\u00a0<\/span><\/span>de contenus<\/b><\/span><\/span>\u00a0<\/span><\/span><\/strong>intranet\u00a0<\/strong><\/span><\/span>vous\u00a0<\/span><\/span>aideront \u00e0\u00a0<\/span><\/span>am\u00e9liorer votre<\/span><\/span>\u00a0<\/span><\/span>exp\u00e9rience employ\u00e9<\/span><\/span><\/a>\u00a0<\/span><\/span>num\u00e9rique<\/span><\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"Intranet<\/a><\/p>\n

T\u00e9l\u00e9chargez l’infographie<\/a><\/p>\n

 <\/p>\n

1. Accueillez les nouveaux employ\u00e9s<\/b><\/span>\u00a0<\/b><\/h3>\n

Chaque employ\u00e9 m\u00e9rite un accueil chaleureux lorsqu’il rejoint votre entreprise. Pr\u00e9sentez les nouveaux arrivants via l’intranet de votre entreprise pour donner aux autres la possibilit\u00e9 de le<\/span>ur souhaiter la bienvenue<\/span>. Pensez \u00e0 inclure des informations<\/b> cr\u00e9atives qui vont au-del\u00e0 de leur nom et de leur fonction. Par exemple, vous pouvez leur demander leur parfum de glace pr\u00e9f\u00e9r\u00e9 ou leur destination de voyage de r\u00eave.<\/span>\u00a0<\/span><\/p>\n

\"ideas<\/p>\n

2. Cr\u00e9e<\/span><\/span>z<\/span><\/span>\u00a0un processus d’<\/span>onboarding<\/span>\u00a0dynamique<\/span><\/span>\u00a0<\/span><\/strong><\/h3>\n

3. Personnalise<\/span>z <\/span>les messages de masse<\/span><\/h3>\n

4. Contenu<\/b> de source publique<\/span><\/h3>\n

Personne n’a dit que vous deviez trouver vous-m\u00eame toutes les id\u00e9es de contenu de l’intranet<\/b>. Organisez r\u00e9guli\u00e8rement des<\/span>\u00a0<\/span>r\u00e9unions de brainstorm<\/span>ing<\/span>\u00a0<\/span>pour permettre aux employ\u00e9s de partager leurs propres id\u00e9es et opinions avec le reste de la communaut\u00e9. Pour stimuler r\u00e9ellement l’engagement<\/b>, choisissez un th\u00e8me de contenu et r\u00e9compensez les meilleures contributions par des prix.<\/span>\u00a0<\/span><\/p>\n

\"intranet<\/p>\n

5. Respecte<\/span>z <\/span>un <\/span>planning<\/span>\u00a0<\/span><\/h3>\n

Le fait de varier les diff\u00e9rents types de contenu intranet<\/b> permet de garder les choses int\u00e9ressantes, mais essayez d’avoir une certaine coh\u00e9rence en choisissant des intervalles r\u00e9guliers pour la publication de certains \u00e9l\u00e9ments. Par exemple, si vous envoyez chaque semaine<\/span>\u00a0une newsletter interne<\/b><\/span>, programmez-l<\/span>a<\/span> le m\u00eame jour et \u00e0 la m\u00eame heure <\/span>chaque mois\u00a0<\/span>afin que les employ\u00e9s sachent quand l’attendre.<\/span>\u00a0<\/span><\/p>\n

6. V<\/span><\/span>alorisez\u00a0<\/span><\/span>les meilleurs r\u00e9sultats<\/span><\/span><\/h3>\n

Certains employ\u00e9s excellent dans la r\u00e9alisation de leurs objectifs de vente ; d’autres se distinguent comme les meilleurs contributeurs aux discussions en ligne. Reconnaissez ces personnes en mettant en valeur leurs r\u00e9alisations dans un espace d\u00e9di\u00e9 au sein de votre intranet. Non seulement<\/span><\/span>,<\/span><\/span>\u00a0ils se sentiront r\u00e9compens\u00e9s pour leurs efforts, mais d’autres pourraient \u00eatre inspir\u00e9s pour am\u00e9liorer leurs propres<\/span><\/span>\u00a0<\/span><\/span>performances<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

8. Ten<\/span>ez <\/span>un calendrier des \u00e9v\u00e9nements<\/span><\/h3>\n

Votre entreprise<\/b> accueille-t-elle r\u00e9guli\u00e8rement des happy hours virtuelles, des conf\u00e9rences ou des ateliers ? Augmentez la participation en mettant un calendrier des \u00e9v\u00e9nements \u00e0 la disposition de tous les membres de l’organisation. \u00c0 l’aide d’un syst\u00e8me de gestion de contenu intranet,<\/b> vous pouvez facilement organiser les pages des \u00e9v\u00e9nements et inclure des liens vers les ressources pertinentes.<\/span>\u00a0<\/span><\/p>\n

\"intranet<\/p>\n

9. Animez les d<\/span>iscussions sur le forum<\/span>\u00a0<\/span><\/h3>\n

10. Demande<\/span><\/span>z<\/span><\/span>\u00a0des suggestions<\/span><\/span><\/h3>\n

Si vous vous sentez toujours bloqu\u00e9, pourquoi ne pas d\u00e9couvrir quels types de contenus intranet<\/b> vos employ\u00e9s souhaitent voir davantage ? Ouvrez la voie aux suggestions en cr\u00e9ant un bref sondage ou une enqu\u00eate pour savoir quels sont les contenus sp\u00e9cifiques qui int\u00e9ressent les employ\u00e9s de l’entreprise.<\/b> En m\u00eame temps, n’oubliez pas de suivre les analyses et de voir avec quelles donn\u00e9es les employ\u00e9s s’engagent le plus souvent.<\/span><\/span><\/p>\n

 <\/p>\n

T\u00e9l\u00e9chargez l’infographie<\/a><\/p>\n

\"Intranet<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Afin de vous aider \u00e0 remplir vos sessions brainstorming, nous avons s\u00e9lectionn\u00e9 une liste de 10 id\u00e9es de contenus intranet pour stimuler l’engagement de vos employ\u00e9s.<\/p>\n","protected":false},"author":32,"featured_media":61615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[1689,1687],"interests":[1676],"products":[],"zones":[],"class_list":["post-39645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","audiences-marketing-comm","audiences-ressources-humaines","interests-digital-workplace"],"acf":[],"yoast_head":"\n10 id\u00e9es de contenu intranet pour stimuler l'engagement<\/title>\n<meta name=\"description\" content=\"Afin de vous aider, nous avons s\u00e9lectionn\u00e9 une liste de 10 id\u00e9es de contenus intranet pour stimuler l'engagement de vos employ\u00e9s.\" \/>\n<meta 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Les forums font partie des types de contenu intranet<\/b> les plus interactifs, mais vous ne pouvez pas simplement en cr\u00e9er un et attendre des individus qu’ils y participent par eux-m\u00eames. Dans le cadre de votre strat\u00e9gie de contenu intranet<\/b>, stimulez l’engagement en publiant des questions ouvertes auxquelles les employ\u00e9s peuvent r\u00e9pondre. Vous pouvez \u00e9galement utiliser des forums pour encourager la discussion de\u00a0<\/span>sujets\u00a0<\/span>de haut niveau comme la diversit\u00e9 et l’inclusion<\/a>.<\/span>\u00a0<\/span><\/p>\n

7. Affiche<\/span><\/span>z<\/span><\/span> les offres d’emplois<\/span><\/span><\/h3>\n

\u00c0 maintes reprises, des \u00e9tudes ont montr\u00e9<\/a> que les employ\u00e9s se d\u00e9sengagent et sont plus susceptibles de quitter une entreprise s’ils ne voient pas de potentiel de mobilit\u00e9 ascendante au sein de l’organisation. Encouragez les objectifs de carri\u00e8re \u00e0 long terme en affichant des opportunit\u00e9s auxquelles les employ\u00e9s<\/b> peuvent postuler. Un tableau d’affichage interne des offres d’emploi est un excellent exemple de contenu pour l’intranet<\/b> auquel les employ\u00e9s peuvent s’int\u00e9resser.<\/span><\/span>\u00a0<\/span><\/p>\n

Saviez-vous que nous sommes plus enclins \u00e0 nous int\u00e9resser \u00e0 un contenu lorsqu’il est personnalis\u00e9 \u00e0 notre nom ? Selon les donn\u00e9es d’Experian<\/a>, les sp\u00e9cialistes d<\/span>es campagnes<\/span>\u00a0d\u2019email<\/span>ing<\/span>\u00a0marketing par e-mail connaissent un taux d’ouverture sup\u00e9rieur de 29 % et un taux d’engagement<\/b> sup\u00e9rieur de 41 % lorsqu’ils utilisent cette strat\u00e9gie. Essayez de personnaliser votre prochaine campagne avec le pr\u00e9nom de chaque employ\u00e9 et voyez si cela fait une diff\u00e9rence dans les taux d’engagement.<\/span>\u00a0<\/span><\/p>\n

Le processus d’int\u00e9gration est la premi\u00e8re exp\u00e9rience de chaque nouvel em<\/span><\/span>ploy\u00e9<\/span><\/span>\u00a0dans votre organisation. En fait, les statistiques montrent que 90 % des employ\u00e9s<\/b><\/a> d\u00e9cident de rester ou de partir au cours des six premiers mois dans une nouvelle entreprise<\/b>. Partez du bon pied gr\u00e2ce \u00e0 un processus d<\/span><\/span>\u2019<\/span><\/span>onboarding<\/span><\/span>\u00a0dynamique qui utilise de nombreux types de contenus attrayants, tous h\u00e9berg\u00e9s dans la biblioth\u00e8que de votre CMS sur l’intranet.<\/span><\/span>\u00a0<\/span><\/p>\n