{"id":162973,"date":"2026-10-16T15:33:12","date_gmt":"2026-10-16T13:33:12","guid":{"rendered":"https:\/\/powell-software.com\/?p=162973"},"modified":"2026-10-16T15:33:12","modified_gmt":"2026-10-16T13:33:12","slug":"webinaire-neurosciences-communication-interne","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/webinaire\/webinaire-neurosciences-communication-interne\/","title":{"rendered":"Neurosciences et communication interne : pourquoi vos messages n&#8217;atteignent plus vos collaborateurs"},"content":{"rendered":"<div style=\"line-height: 1.7; color: #003c49; font-size: 16.5px; width: 100%; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word; overflow-x: hidden;\">\n<div style=\"background-color: #f4f4f4; padding: 20px; border-radius: 10px; box-sizing: border-box; display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; margin: 24px 0;\">\n<div style=\"padding: 0 15px; font-size: 16px; min-width: 120px; text-align: center; box-sizing: border-box; overflow-wrap: break-word;\"><strong>Format :<\/strong><br \/>\nWebinaire (replay)<\/div>\n<div style=\"padding: 0 15px; font-size: 16px; min-width: 120px; text-align: center; box-sizing: border-box; overflow-wrap: break-word;\"><strong>Intervenante :<\/strong><br \/>\nSonia Vignon-Riocreux<\/div>\n<div style=\"padding: 0 15px; font-size: 16px; min-width: 120px; text-align: center; box-sizing: border-box; overflow-wrap: break-word;\"><strong>Dur\u00e9e :<\/strong><br \/>\n1 heure<\/div>\n<div style=\"padding: 0 15px; font-size: 16px; min-width: 120px; text-align: center; box-sizing: border-box; overflow-wrap: break-word;\"><strong>Note :<\/strong><br \/>\n4,7\/5<\/div>\n<div style=\"padding: 0 15px; font-size: 16px; min-width: 120px; text-align: center; box-sizing: border-box; overflow-wrap: break-word;\"><strong>Th\u00e8me :<\/strong><br \/>\nCommunication interne<\/div>\n<\/div>\n<details style=\"margin: 24px 0; border-radius: 10px; overflow: hidden; background: #f5f5f5; border: 1px solid #e0e0e0; box-sizing: border-box;\" open=\"\">\n<summary style=\"background: #e0e0e0; color: #003c49; font-weight: bold; font-size: 18px; padding: 18px 24px; cursor: pointer; overflow-wrap: break-word; word-break: break-word;\">TL;DR : Ce que vous allez apprendre<\/summary>\n<ul style=\"padding: 20px 24px; margin: 0; line-height: 1.8; overflow-wrap: break-word;\">\n<li>Pourquoi le cerveau filtre pr\u00e8s de 90% de ce que vous communiquez, et pourquoi c&#8217;est de la biologie, pas de la mauvaise volont\u00e9.<\/li>\n<li>Les 3 r\u00e9flexes d&#8217;\u00e9vitement qui font d\u00e9crocher vos audiences : la fatigue attentionnelle, la r\u00e9actance et l&#8217;habituation.<\/li>\n<li>Les 4 leviers pour rouvrir la porte : la clart\u00e9, la sobri\u00e9t\u00e9, l&#8217;utilit\u00e9 r\u00e9elle et le droit au choix.<\/li>\n<li>Pourquoi on peut parler de la m\u00eame fa\u00e7on \u00e0 un collaborateur de 17 ans et \u00e0 un autre de 70 ans.<\/li>\n<li>Ce qu&#8217;est la neurodisponibilit\u00e9, et pourquoi elle sera l&#8217;une des comp\u00e9tences les plus recherch\u00e9es des prochaines ann\u00e9es.<\/li>\n<\/ul>\n<\/details>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Votre cerveau a 300 000 ans, et il filtre pour vous prot\u00e9ger<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Notre cerveau n&#8217;a pas \u00e9volu\u00e9 depuis l&#8217;homo sapiens. Il a \u00e9t\u00e9 con\u00e7u pour une seule mission : notre survie. Or il re\u00e7oit aujourd&#8217;hui pr\u00e8s de <strong style=\"color: #003c49; font-weight: 600;\">50 000 stimuli par jour<\/strong>, un volume totalement inadapt\u00e9 \u00e0 ce qu&#8217;un cerveau peut traiter. Sa r\u00e9ponse est logique : il filtre. R\u00e9sultat, environ 90% de ce que vous communiquez reste \u00e0 la porte, avant m\u00eame d&#8217;avoir \u00e9t\u00e9 lu.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Ce filtrage est inconscient. On peut supprimer un mail sans m\u00eame se rendre compte qu&#8217;on l&#8217;a supprim\u00e9, de parfaite bonne foi. Pour le cerveau, ce message n&#8217;a tout simplement jamais exist\u00e9.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Ce ph\u00e9nom\u00e8ne s&#8217;aggrave avec le temps. Depuis les ann\u00e9es 1960, la communication a chang\u00e9 de registre tous les vingt ans environ : la publicit\u00e9 pour convaincre, la punchline, le storytelling, puis les influenceurs et leur promesse d&#8217;authenticit\u00e9. \u00c0 chaque fois, le cerveau finit par comprendre le proc\u00e9d\u00e9, puis le rejette. Nous sommes en 2026, et la plupart de ces recettes ne fonctionnent plus.<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Les 3 r\u00e9flexes qui ferment le cerveau<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Pour se prot\u00e9ger, le cerveau a d\u00e9velopp\u00e9 trois strat\u00e9gies d&#8217;\u00e9vitement. Les reconna\u00eetre, c&#8217;est d\u00e9j\u00e0 commencer \u00e0 les d\u00e9samorcer.<\/p>\n<div style=\"display: flex; flex-direction: column; gap: 10px; margin: 24px 0;\">\n<div style=\"background: #2EDFCA; padding: 18px 22px; border-radius: 10px; color: #003c49; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong>La fatigue attentionnelle :<\/strong> le r\u00e9flexe du 275e mail de la journ\u00e9e. Si le cerveau n&#8217;a pas le sentiment qu&#8217;un message lui est pr\u00e9cis\u00e9ment destin\u00e9 et qu&#8217;il m\u00e9rite son attention, il l&#8217;\u00e9carte. Soit il le supprime, soit il le repousse \u00e0 plus tard, c&#8217;est \u00e0 dire jamais.<\/p>\n<\/div>\n<div style=\"background: #97FFBA; padding: 18px 22px; border-radius: 10px; color: #003c49; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong>La r\u00e9actance :<\/strong> le rejet franc et imm\u00e9diat, d\u00e9clench\u00e9 par un sentiment de contrainte ou de faux. Un outil qu&#8217;on \u00ab doit \u00bb adopter, un message trop liss\u00e9, un vocabulaire d&#8217;entreprise qui sonne creux. Le cerveau se braque avant m\u00eame d&#8217;avoir \u00e9cout\u00e9.<\/p>\n<\/div>\n<div style=\"background: #003c49; padding: 18px 22px; border-radius: 10px; color: #ffffff; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong style=\"color: #ffffff;\">L&#8217;habituation :<\/strong> la r\u00e9union du lundi matin, toujours la m\u00eame, o\u00f9 l&#8217;on est <strong style=\"color: #97ffba;\">l\u00e0 sans \u00eatre l\u00e0<\/strong>. On peut suivre une pr\u00e9sentation enti\u00e8re et n&#8217;en retenir presque rien. Ou pire, ne retenir que le d\u00e9tail qui n&#8217;avait aucune importance.<\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: center; margin: 24px 0;\"><a style=\"display: inline-block; background: #FFE350; color: #003c49; padding: 12px 28px; border-radius: 30px; font-weight: 800; text-decoration: none; font-size: 16px;\" href=\"https:\/\/landing.powell-software.com\/fr\/webinaire-neurosciences-r\u00e9apprendre-\u00e0-capter-lattention-de-vos-collaborateurs\" target=\"_blank\" rel=\"noopener\">Regarder le replay<\/a><\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">4 leviers pour rouvrir la porte<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">La bonne nouvelle, c&#8217;est qu&#8217;\u00e0 chaque r\u00e9flexe d&#8217;\u00e9vitement correspond une porte d&#8217;entr\u00e9e. Sonia en d\u00e9taille quatre.<\/p>\n<ol style=\"margin: 24px 0; padding-left: 22px; overflow-wrap: break-word;\">\n<li style=\"margin: 8px 0;\"><strong style=\"color: #003c49; font-weight: 600;\">La clart\u00e9.<\/strong> \u00c9liminez les zones de flou. Une \u00ab transformation permanente \u00bb ne veut rien dire et d\u00e9courage l&#8217;engagement : si tout est remis en cause chaque matin, pourquoi s&#8217;impliquer ? Un point de d\u00e9part, une \u00e9ch\u00e9ance dat\u00e9e et des indicateurs de r\u00e9ussite, et vous r\u00e9cup\u00e9rez l&#8217;attention.<\/li>\n<li style=\"margin: 8px 0;\"><strong style=\"color: #003c49; font-weight: 600;\">La sobri\u00e9t\u00e9.<\/strong> Dire peu, et juste. \u00c0 l&#8217;heure o\u00f9 une IA produit 200 textes en cinq secondes, personne n&#8217;a envie de les lire. Sonia raconte comment une phrase de trois mots, \u00ab c&#8217;est moche \u00bb, a mieux vendu un g\u00e2teau r\u00e9gional que cinquante ans de discours sur l&#8217;artisanat local.<\/li>\n<li style=\"margin: 8px 0;\"><strong style=\"color: #003c49; font-weight: 600;\">L&#8217;utilit\u00e9 r\u00e9elle.<\/strong> Nous sommes des \u00e9go\u00efstes, et c&#8217;est normal : le cerveau ne traite que ce qui le concerne. Pendant les Jeux Olympiques, parler de \u00ab fiert\u00e9 collective \u00bb \u00e0 des Franciliens inquiets de leur quotidien ne fonctionnait pas. Leur proposer des solutions concr\u00e8tes, maintenant, a tout chang\u00e9. Parlez \u00e0 la personne, pas au monde.<\/li>\n<li style=\"margin: 8px 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Le droit au choix.<\/strong> La tendance \u00e0 tout dire, \u00e0 tout d\u00e9tailler, infantilise et noie l&#8217;information. Donnez plut\u00f4t de quoi susciter la bonne premi\u00e8re question, et laissez chacun aller chercher le reste. En responsabilisant la d\u00e9cision, vous cr\u00e9ez de l&#8217;engagement, au lieu de l&#8217;imposer.<\/li>\n<\/ol>\n<div style=\"background: #f0f7f8; border: 2px solid #003C49; padding: 24px; border-radius: 12px; margin: 24px 0; color: #003c49; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0 0 10px; line-height: 1.6; font-style: italic; font-size: 20px;\">\u00ab Pour survivre, le cerveau filtre. 90% de ce que vous produisez reste \u00e0 la porte. \u00bb<\/p>\n<p style=\"margin: 0; text-align: right; border-top: 1px solid #003C49; padding-top: 10px;\"><strong style=\"color: #003c49; font-size: 18px; display: block;\">Sonia Vignon-Riocreux<\/strong><br \/>\n<span style=\"font-size: 14px; color: #336b74;\">Neurolinguiste, autrice de \u00ab Tout le monde a un cerveau \u00bb<\/span><\/p>\n<\/div>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Et l&#8217;intranet dans tout \u00e7a ?<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Ces m\u00e9canismes expliquent pourquoi tant d&#8217;intranets restent des espaces de stockage que personne ne consulte. Capter l&#8217;attention des collaborateurs ne d\u00e9pend pas que des mots : cela commence par un environnement de travail qu&#8217;on a envie d&#8217;ouvrir, o\u00f9 l&#8217;information utile trouve la bonne personne au bon moment, sans la noyer. C&#8217;est pr\u00e9cis\u00e9ment ce que permet une Digital Workplace pens\u00e9e pour l&#8217;usage r\u00e9el.<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Les chiffres \u00e0 retenir<\/h2>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">90%<\/strong><br \/>\n<span style=\"color: #555;\">des messages restent \u00e0 la porte du cerveau<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">50 000<\/strong><br \/>\n<span style=\"color: #555;\">stimuli re\u00e7us chaque jour<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">51 min<\/strong><br \/>\n<span style=\"color: #555;\">d&#8217;attention maximale, dans les meilleures conditions<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">3 + 4<\/strong><br \/>\n<span style=\"color: #555;\">r\u00e9flexes d&#8217;\u00e9vitement, et autant de leviers pour les contourner<\/span><\/div>\n<\/div>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">La neurodisponibilit\u00e9, comp\u00e9tence des cinq prochaines ann\u00e9es<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Un dernier enseignement, qui a nourri de belles questions en fin de session : peut-on parler de la m\u00eame fa\u00e7on \u00e0 un collaborateur de 17 ans et \u00e0 un autre de 70 ans ? La r\u00e9ponse de Sonia est oui, parce que ce ne sont pas les g\u00e9n\u00e9rations qui d\u00e9cident, mais les biais cognitifs, et ils sont universels. Trouvez la bonne porte d&#8217;entr\u00e9e, et le message passe, quel que soit l&#8217;\u00e2ge.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Savoir \u00e0 quel moment l&#8217;autre est pr\u00eat \u00e0 entendre un message, ce que Sonia nomme la neurodisponibilit\u00e9, sera l&#8217;une des comp\u00e9tences les plus recherch\u00e9es des ann\u00e9es \u00e0 venir. La session compl\u00e8te vous donne les cl\u00e9s pour commencer d\u00e8s maintenant.<\/p>\n<div style=\"background: #003C49; padding: 40px; border-radius: 12px; text-align: center; margin: 30px 0; color: white; box-sizing: border-box; overflow-wrap: break-word;\">\n<h3 style=\"margin: 0 0 15px 0; font-size: 28px; font-weight: 800; overflow-wrap: break-word; word-break: break-word;\">Envie de la session compl\u00e8te ?<\/h3>\n<p style=\"margin: 0 0 25px 0; font-size: 18px; opacity: 0.95;\">Une heure pour comprendre comment le cerveau trie, filtre et d\u00e9croche, et repartir avec des leviers applicables d\u00e8s lundi.<\/p>\n<p><a style=\"background: #2EDFCA; color: #003c49; padding: 15px 40px; text-decoration: none; border-radius: 6px; font-weight: 800; font-size: 18px; display: inline-block;\" href=\"https:\/\/landing.powell-software.com\/fr\/webinaire-neurosciences-r\u00e9apprendre-\u00e0-capter-lattention-de-vos-collaborateurs\" target=\"_blank\" rel=\"noopener\">Regarder le replay<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Format : Webinaire (replay) Intervenante : Sonia Vignon-Riocreux Dur\u00e9e : 1 heure Note : 4,7\/5 Th\u00e8me : Communication interne TL;DR : Ce que vous allez &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/webinaire\/webinaire-neurosciences-communication-interne\/\">Continued<\/a><\/p>\n","protected":false},"author":68,"featured_media":162980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1673],"audiences":[],"interests":[1679,2009],"products":[],"zones":[],"class_list":["post-162973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinaire","interests-communication-interne","interests-tendances-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neurosciences et communication interne : pourquoi vos messages n&#039;atteignent plus vos collaborateurs - Powell<\/title>\n<meta name=\"description\" content=\"Vos collaborateurs ne lisent plus vos messages ? 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