{"id":161969,"date":"2026-10-26T12:36:28","date_gmt":"2026-10-26T10:36:28","guid":{"rendered":"https:\/\/powell-software.com\/?p=161969"},"modified":"2026-10-26T12:48:50","modified_gmt":"2026-10-26T10:48:50","slug":"satisfaction-intranet-leviers-observatoire-arctus","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/webinaire\/satisfaction-intranet-leviers-observatoire-arctus\/","title":{"rendered":"Un intranet, c\u2019est comme le wifi : personne n\u2019en parle jusqu\u2019\u00e0 ce qu\u2019il d\u00e9\u00e7oive"},"content":{"rendered":"<div style=\"line-height: 1.7; color: #003c49; font-size: 16.5px; width: 100%; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word; overflow-x: hidden;\">\n<details style=\"margin: 24px 0; border-radius: 10px; overflow: hidden; background: #f5f5f5; border: 1px solid #e0e0e0; box-sizing: border-box;\" open=\"\">\n<summary style=\"background: #e0e0e0; color: #003c49; font-weight: bold; font-size: 18px; padding: 18px 24px; cursor: pointer; overflow-wrap: break-word; word-break: break-word;\">TL;DR \u2013 Ce que vous allez apprendre<\/summary>\n<ul style=\"padding: 20px 24px; margin: 0; line-height: 1.8; overflow-wrap: break-word;\">\n<li>La satisfaction moyenne des utilisateurs progresse \u00e0 6,8\/10 en 2025, contre 6,4\/10 en 2023, avec 38% de satisfaits et 34% d&#8217;insatisfaits.<\/li>\n<li>Un intranet plus jeune est mieux not\u00e9 : l&#8217;\u00e2ge moyen est pass\u00e9 de 7 \u00e0 10 ans avant la crise sanitaire, \u00e0 3 \u00e0 4 ans aujourd&#8217;hui, et la satisfaction suit la m\u00eame courbe.<\/li>\n<li>La richesse fonctionnelle change tout : 15 fonctionnalit\u00e9s et plus donnent 7,3\/10 de satisfaction, contre 6,1\/10 avec 5 fonctionnalit\u00e9s ou moins.<\/li>\n<li>Le moteur de recherche est la variable la plus clivante de l&#8217;intranet : un mauvais moteur fait chuter la satisfaction \u00e0 4,7\/10, avec 91% d&#8217;insatisfaits.<\/li>\n<li>Plus le r\u00e9seau de contributeurs s&#8217;\u00e9largit, plus la satisfaction grimpe : de 5,9\/10 quand seules la communication et les RH publient, \u00e0 environ 7\/10 quand tous les m\u00e9tiers contribuent.<\/li>\n<\/ul>\n<\/details>\n<div style=\"background: #003C49; padding: 24px; border-radius: 12px; text-align: center; margin: 30px 0; color: white; box-sizing: border-box; overflow-wrap: break-word;\">\n<p><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-163197\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-2.png\" alt=\"Arctus-PODCAST-Miniature\" width=\"686\" height=\"386\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-2.png 1280w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-2-480x270.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-2-1200x675.png 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-2-768x432.png 768w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/p>\n<h3 style=\"margin: 0 0 15px 0; font-size: 28px; font-weight: 800; overflow-wrap: break-word; word-break: break-word;\">Envie d&#8217;entendre toute la conversation ?<\/h3>\n<p style=\"margin: 0 0 25px 0; font-size: 18px; opacity: 0.95;\">M\u00e9lanie Page Gaudre (Powell) et Bernard Baron (Arctus) d\u00e9taillent les 5 grandes questions de l&#8217;Observatoire dans l&#8217;\u00e9pisode complet du Fil interne.<\/p>\n<p><a style=\"background: #2EDFCA; color: #003c49; padding: 15px 40px; text-decoration: none; border-radius: 6px; font-weight: 800; font-size: 18px; display: inline-block;\" href=\"https:\/\/www.youtube.com\/watch?v=BcdglXlddS8&amp;list=PLM-AewTR1P8U\" target=\"_blank\" rel=\"noopener\">Regarder l&#8217;\u00e9pisode #1<\/a><\/p>\n<\/div>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">La satisfaction, un indicateur qu&#8217;on ne regarde pas assez<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">C&#8217;est un retour qu&#8217;on entend souvent en interne chez Powell : un intranet, c&#8217;est comme le wifi. Quand \u00e7a fonctionne bien, personne ne le remarque vraiment. Quand ce n&#8217;est pas le cas, tout le monde en parle. Dans l&#8217;\u00e9pisode 1 du <strong style=\"color: #003c49; font-weight: 600;\">Fil interne<\/strong>, M\u00e9lanie Page Gaudre (Powell) et Bernard Baron (Arctus) reviennent sur ce que r\u00e9v\u00e8le vraiment la satisfaction des utilisateurs, mesur\u00e9e chaque ann\u00e9e par l&#8217;Observatoire de l&#8217;intranet augment\u00e9.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Pourquoi s&#8217;y int\u00e9resser pr\u00e9cis\u00e9ment ? Parce que la satisfaction conduit \u00e0 l&#8217;adoption, qui conduit elle m\u00eame \u00e0 l&#8217;engagement. Comprendre ce qui la fait varier, c&#8217;est comprendre ce qui fait qu&#8217;un intranet est r\u00e9ellement utilis\u00e9, ou pas. Vous pouvez <a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600; overflow-wrap: break-word;\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUlxb01IYU9fTmxBa1Z6VUE2SVI1aWVuYjYzcXxBSTVJdTV0b2VTZEhjUzFKMEM4QUZRSmlxNVpFU0xadWdtcloxZ1FJbjVJRTktcmN3VTZKR1hiV19EVHNfTXR6STNvTXRJNF9sVkhXMmswT2lvbkx5WlBzdW1CTEx3Z20wZDhJ&amp;q=https%3A%2F%2Fwww.arctus.com%2Ffr%2Fstudies%2Fobservatoire-intranet-augmente-2025%2F%3Futm_source%3Dpodcast%26utm_medium%3Dpowell%26utm_campaign%3Dsatisfaction&amp;v=BcdglXlddS8\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9charger le rapport complet de l&#8217;\u00e9dition 2025<\/a> pour explorer l&#8217;ensemble des r\u00e9sultats.<\/p>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a; overflow-wrap: break-word; word-break: break-word;\">Une satisfaction en l\u00e9g\u00e8re hausse, mais encore fragile<\/h3>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">6,8\/10<\/strong><br \/>\n<span style=\"color: #555;\">de satisfaction moyenne en 2025, contre 6,4\/10 en 2023.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">38% \/ 34%<\/strong><br \/>\n<span style=\"color: #555;\">d&#8217;utilisateurs satisfaits contre insatisfaits de leur intranet.<\/span><\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #888; margin: 8px 0 0 0; font-style: italic;\">Source : Observatoire de l&#8217;intranet augment\u00e9, Arctus, 2025.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Un intranet plus jeune est aussi un intranet plus appr\u00e9ci\u00e9. Avant la crise sanitaire, l&#8217;\u00e2ge moyen des intranets se situait entre 7 et 10 ans. Il est aujourd&#8217;hui de 3 \u00e0 4 ans, et la satisfaction des utilisateurs cro\u00eet avec cette jeunesse.<\/p>\n<div style=\"background: #f0f7f8; border-left: 5px solid #2EDFCA; padding: 20px 24px; border-radius: 0 10px 10px 0; margin: 24px 0; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"font-style: italic; color: #003c49; margin: 0 0 12px;\">&#8220;Plus l&#8217;intranet a \u00e9t\u00e9 r\u00e9nov\u00e9, plus il a \u00e9t\u00e9 modernis\u00e9, et plus la satisfaction des utilisateurs s&#8217;accro\u00eet.&#8221;<\/p>\n<p style=\"margin: 0; font-weight: bold; color: #003c49;\">Bernard Baron, directeur associ\u00e9 chez Arctus<\/p>\n<\/div>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">La richesse fonctionnelle : le vrai levier de satisfaction<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Sur les 21 fonctionnalit\u00e9s test\u00e9es par l&#8217;Observatoire, cinq reviennent en t\u00eate, ann\u00e9e apr\u00e8s ann\u00e9e : le moteur de recherche, l&#8217;annuaire, le lanceur d&#8217;applications, les actualit\u00e9s et la gestion documentaire. Au del\u00e0 de ce socle stable, c&#8217;est la richesse globale qui fait la diff\u00e9rence.<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">7,3\/10<\/strong><br \/>\n<span style=\"color: #555;\">de satisfaction quand l&#8217;intranet propose 15 fonctionnalit\u00e9s et plus.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">6,1\/10<\/strong><br \/>\n<span style=\"color: #555;\">de satisfaction quand l&#8217;intranet propose 5 fonctionnalit\u00e9s et moins.<\/span><\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #888; margin: 8px 0 0 0; font-style: italic;\">Source : Observatoire de l&#8217;intranet augment\u00e9, Arctus, 2025.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Un collaborateur lance en moyenne 11 applications m\u00e9tiers dans sa journ\u00e9e. Centraliser cette activit\u00e9 au sein de l&#8217;intranet, c&#8217;est directement lui faire gagner du temps et lui \u00e9viter d&#8217;aller chercher ses outils \u00e0 droite et \u00e0 gauche.<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Le moteur de recherche : la variable la plus clivante<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Plus de 55% des r\u00e9pondants se disent moyennement \u00e0 tr\u00e8s satisfaits de leur moteur de recherche, un chiffre plus \u00e9lev\u00e9 que ce qu&#8217;anticipait Arctus. Mais son impact sur la satisfaction globale, lui, ne fait aucun doute.<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">4,7\/10<\/strong><br \/>\n<span style=\"color: #555;\">de satisfaction et 91% d&#8217;insatisfaits quand le moteur de recherche ne donne pas satisfaction.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">6,1\/10<\/strong><br \/>\n<span style=\"color: #555;\">de satisfaction et 54% d&#8217;insatisfaits quand le moteur de recherche est jug\u00e9 moyen.<\/span><\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #888; margin: 8px 0 0 0; font-style: italic;\">Source : Observatoire de l&#8217;intranet augment\u00e9, Arctus, 2025.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Un bon moteur de recherche repr\u00e9sente en moyenne un gain de productivit\u00e9 de 9 \u00e0 10 heures. Et selon Bernard Baron, ce n&#8217;est pas forc\u00e9ment un chantier interminable : un expert mobilis\u00e9 une semaine peut suffire \u00e0 faire remonter la satisfaction de fa\u00e7on tr\u00e8s sensible.<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Formats \u00e9ditoriaux et r\u00e9seau de contributeurs : diversifier pour engager<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Les deux derniers leviers test\u00e9s par l&#8217;Observatoire touchent \u00e0 la diversit\u00e9, celle des formats publi\u00e9s et celle des personnes qui publient.<\/p>\n<div style=\"display: flex; flex-direction: column; gap: 10px; margin: 24px 0;\">\n<div style=\"background: #2EDFCA; padding: 18px 22px; border-radius: 10px; color: #003c49; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong>Varier les formats :<\/strong> deux formats ou moins et vos utilisateurs notent l&#8217;intranet 5,7\/10, avec 50% d&#8217;insatisfaits. Huit formats et plus, et la note grimpe \u00e0 7,1\/10, avec seulement 20% d&#8217;insatisfaits.<\/p>\n<\/div>\n<div style=\"background: #97FFBA; padding: 18px 22px; border-radius: 10px; color: #003c49; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong>\u00c9largir le r\u00e9seau de contributeurs :<\/strong> quand seules la communication et les RH publient, la satisfaction plafonne \u00e0 5,9\/10. Quand tous les m\u00e9tiers contribuent, elle avoisine 7\/10.<\/p>\n<\/div>\n<\/div>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">La raison est presque intuitive, selon Bernard Baron : plus le r\u00e9seau de contributeurs est large, plus j&#8217;ai de chances que l&#8217;article que je lis ait \u00e9t\u00e9 \u00e9crit par mon voisin. Et si c&#8217;est le cas, je me sens naturellement plus concern\u00e9.<\/p>\n<div style=\"background: #eef8f0; border-left: 5px solid #2e7d32; padding: 18px 22px; border-radius: 0 8px 8px 0; margin: 24px 0; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong style=\"color: #2e7d32;\">&#x2705; Recommandation :<\/strong> il n&#8217;existe pas de solution miracle pour la satisfaction. Elle se construit sur trois fronts en parall\u00e8le : rajeunir r\u00e9guli\u00e8rement l&#8217;intranet, \u00e9largir sa richesse fonctionnelle et diversifier qui y contribue. Ce sont ces trois leviers, combin\u00e9s, qui font grimper l&#8217;adoption.<\/p>\n<\/div>\n<div style=\"background: #f8f9fa; border-left: 5px solid #EF6DA6; padding: 18px 22px; border-radius: 0 8px 8px 0; margin: 24px 0; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0 0 10px 0; font-weight: bold; color: #003c49;\">Ressources associ\u00e9es :<\/p>\n<ul style=\"margin: 0; padding-left: 20px;\">\n<li style=\"margin: 6px 0;\"><a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600;\" href=\"https:\/\/www.youtube.com\/watch?v=RT7hiFqLrEQ\">\u00c9pisode #2, l&#8217;engagement collaborateur, un chantier sans fin ?<\/a><\/li>\n<li style=\"margin: 6px 0;\"><a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600;\" href=\"https:\/\/www.youtube.com\/watch?v=Gj_vzK1Olbg\">\u00c9pisode #3, votre intranet est il pr\u00eat pour l&#8217;IA ?<\/a><\/li>\n<li style=\"margin: 6px 0;\"><a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600;\" href=\"https:\/\/www.youtube.com\/watch?v=eVAwTcczzZs\">\u00c9pisode #4, qui est vraiment responsable de votre intranet ?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR \u2013 Ce que vous allez apprendre La satisfaction moyenne des utilisateurs progresse \u00e0 6,8\/10 en 2025, contre 6,4\/10 en 2023, avec 38% de satisfaits &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/webinaire\/satisfaction-intranet-leviers-observatoire-arctus\/\">Continued<\/a><\/p>\n","protected":false},"author":68,"featured_media":163224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671,1673],"audiences":[],"interests":[1679,1676,2009],"products":[],"zones":[],"class_list":["post-161969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-webinaire","interests-communication-interne","interests-digital-workplace","interests-tendances-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un intranet, c\u2019est comme le wifi : personne n\u2019en parle jusqu\u2019\u00e0 ce qu\u2019il d\u00e9\u00e7oive - Powell<\/title>\n<meta name=\"description\" content=\"6,8\/10 de satisfaction moyenne : \u00e2ge, fonctionnalit\u00e9s, recherche, formats, contributeurs. 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