{"id":161964,"date":"2026-10-26T12:37:23","date_gmt":"2026-10-26T10:37:23","guid":{"rendered":"https:\/\/powell-software.com\/?p=161964"},"modified":"2026-10-26T12:49:55","modified_gmt":"2026-10-26T10:49:55","slug":"ngagement-intranet-fonctionnalites-usage-reel","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/webinaire\/ngagement-intranet-fonctionnalites-usage-reel\/","title":{"rendered":"Sondages, kudos, gamification : pourquoi vos outils d\u2019engagement ne fonctionnent pas"},"content":{"rendered":"<div style=\"line-height: 1.7; color: #003c49; font-size: 16.5px; width: 100%; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word; overflow-x: hidden;\">\n<details style=\"margin: 24px 0; border-radius: 10px; overflow: hidden; background: #f5f5f5; border: 1px solid #e0e0e0; box-sizing: border-box;\" open=\"\">\n<summary style=\"background: #e0e0e0; color: #003c49; font-weight: bold; font-size: 18px; padding: 18px 24px; cursor: pointer; overflow-wrap: break-word; word-break: break-word;\">TL;DR \u2013 Ce que vous allez apprendre<\/summary>\n<ul style=\"padding: 20px 24px; margin: 0; line-height: 1.8; overflow-wrap: break-word;\">\n<li>En France, seuls 8% des salari\u00e9s se disent engag\u00e9s dans leur travail, selon le dernier rapport Gallup (State of the Global Workplace, 2026), un chiffre qui donne tout son sens au sujet de cet \u00e9pisode.<\/li>\n<li>Les fonctionnalit\u00e9s d&#8217;engagement sont largement d\u00e9ploy\u00e9es, mais rarement utilis\u00e9es : sondages (74% d\u00e9ploy\u00e9s, 24% d&#8217;usage r\u00e9el), reconnaissance salariale (38% d\u00e9ploy\u00e9e, 18% d&#8217;usage), gamification (32% d\u00e9ploy\u00e9e, 13% d&#8217;usage intensif).<\/li>\n<li>Les likes, commentaires et partages sont devenus un standard (74% des organisations les d\u00e9ploient), mais seuls 29% des organisations observent un usage r\u00e9el.<\/li>\n<li>Le pilotage de l&#8217;intranet progresse en parall\u00e8le : 49% des organisations ont un comit\u00e9 \u00e9ditorial (+7 points), et 66% suivent des indicateurs de performance (+14 points).<\/li>\n<li>Le vrai sujet n&#8217;est pas d&#8217;activer une fonctionnalit\u00e9, c&#8217;est de l&#8217;ancrer dans la culture de l&#8217;entreprise : selon Floriane Chevalier (Powell), ce n&#8217;est pas publier plus qui compte, c&#8217;est publier mieux.<\/li>\n<\/ul>\n<\/details>\n<div style=\"background: #003C49; padding: 24px; border-radius: 12px; text-align: center; margin: 30px 0; color: white; box-sizing: border-box; overflow-wrap: break-word;\">\n<p><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-163200\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-3.png\" alt=\"Arctus PODCAST Miniature\" width=\"614\" height=\"345\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-3.png 1280w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-3-480x270.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-3-1200x675.png 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/10\/FR-Arctus-PODCAST-Miniature-Youtube-3-768x432.png 768w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<h3 style=\"margin: 0 0 15px 0; font-size: 28px; font-weight: 800; overflow-wrap: break-word; word-break: break-word;\">Envie d&#8217;entendre toute la conversation ?<\/h3>\n<p style=\"margin: 0 0 25px 0; font-size: 18px; opacity: 0.95;\">Floriane Chevallier (Powell) et S\u00e9bastien Chatel (Arctus) d\u00e9taillent ces chiffres et les leviers concrets de l&#8217;engagement dans l&#8217;\u00e9pisode complet du Fil interne.<\/p>\n<p><a style=\"background: #2EDFCA; color: #003c49; padding: 15px 40px; text-decoration: none; border-radius: 6px; font-weight: 800; font-size: 18px; display: inline-block;\" href=\"https:\/\/www.youtube.com\/watch?v=RT7hiFqLrEQ&amp;list=PLM-AewTR1P8U&amp;index=2\" target=\"_blank\" rel=\"noopener\">Regarder l&#8217;\u00e9pisode #2<\/a><\/p>\n<\/div>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">8% de salari\u00e9s engag\u00e9s en France : pourquoi l&#8217;intranet ne peut plus \u00eatre un simple outil de diffusion<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Le dernier rapport Gallup, <em>State of the Global Workplace 2026<\/em>, situe la France parmi les mauvais \u00e9l\u00e8ves europ\u00e9ens : seuls 8% des salari\u00e9s se disent r\u00e9ellement engag\u00e9s dans leur travail. Un chiffre qui donne une r\u00e9sonance particuli\u00e8re \u00e0 l&#8217;\u00e9pisode 2 du <strong style=\"color: #003c49; font-weight: 600;\">Fil interne<\/strong>, dans lequel Floriane Chevallier (Powell) et S\u00e9bastien Chatel (Arctus) reviennent sur ce que r\u00e9v\u00e8le l&#8217;Observatoire de l&#8217;intranet augment\u00e9 sur les fonctionnalit\u00e9s d&#8217;engagement. Vous pouvez <a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600; overflow-wrap: break-word;\" href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUlxb01IWlhBbVNFNEpzYmFwR1hZbFdMa0U4OXxBSTVJdTV1Wk1XTzFYTDJMUjhIekhvWTdIbEk4WlhWazBjYmVHX0NEVml6U1FvMXFvSEllTmlkSUt5Q0NKOUVsdXN2XzlWTGpYNHZyYzhfWVNSWTNQUm10UlpDNGg4V01JbFV5&amp;q=https%3A%2F%2Fwww.arctus.com%2Ffr%2Fstudies%2Fobservatoire-intranet-augmente-2025%2F%3Futm_source%3Dpodcast%26utm_medium%3Dpowell%26utm_campaign%3Dengagement&amp;v=RT7hiFqLrEQ\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9charger le rapport complet de l&#8217;\u00e9dition 2025<\/a> pour explorer l&#8217;ensemble des r\u00e9sultats.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">L&#8217;engagement d&#8217;un salari\u00e9 repose sur des leviers bien document\u00e9s, notamment par l&#8217;institut Gallup : la clart\u00e9 du r\u00f4le, du mat\u00e9riel et des outils adapt\u00e9s, la reconnaissance, la capacit\u00e9 \u00e0 collaborer et communiquer efficacement, et des perspectives d&#8217;\u00e9volution. La question pos\u00e9e par Arctus est simple : est ce que les intranets mettent vraiment ces leviers \u00e0 disposition des collaborateurs ?<\/p>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a; overflow-wrap: break-word; word-break: break-word;\">&#x1f4ca; Sondages, reconnaissance, gamification : le grand \u00e9cart outil et usage<\/h3>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">24%<\/strong><br \/>\n<span style=\"color: #555;\">d&#8217;usage r\u00e9el des sondages et enqu\u00eates, pour 74% de mise \u00e0 disposition.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">18%<\/strong><br \/>\n<span style=\"color: #555;\">d&#8217;usage r\u00e9el des fonctionnalit\u00e9s de reconnaissance salariale (kudos, praise), pour 38% de mise \u00e0 disposition.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">13%<\/strong><br \/>\n<span style=\"color: #555;\">d&#8217;usage intensif de la gamification, pour 32% de mise en place.<\/span><\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #888; margin: 8px 0 0 0; font-style: italic;\">Source : Observatoire de l&#8217;intranet augment\u00e9, Arctus, 2025.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Mettre \u00e0 disposition une fonctionnalit\u00e9 ne suffit pas \u00e0 cr\u00e9er de l&#8217;usage, r\u00e9sume S\u00e9bastien Chatel. Si la gamification n&#8217;est pas expliqu\u00e9e, accompagn\u00e9e et int\u00e9gr\u00e9e \u00e0 la culture de l&#8217;entreprise, elle ne fonctionne tout simplement pas.<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Likes, commentaires, partages : un basique&#8230; sous utilis\u00e9<\/h2>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">74%<\/strong><br \/>\n<span style=\"color: #555;\">des organisations ont d\u00e9ploy\u00e9 la fonctionnalit\u00e9 de likes et commentaires sur leur intranet.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">29%<\/strong><br \/>\n<span style=\"color: #555;\">seulement observent un usage r\u00e9el de cette fonctionnalit\u00e9 une fois d\u00e9ploy\u00e9e.<\/span><\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #888; margin: 8px 0 0 0; font-style: italic;\">Source : Observatoire de l&#8217;intranet augment\u00e9, Arctus, 2025.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Il existe trois niveaux d&#8217;engagement, du plus simple au plus impliquant : le like, le commentaire, et le partage, qui expose la publication au r\u00e9seau personnel du collaborateur. Mais leur poids varie fortement selon la culture d&#8217;entreprise. Chez un client du secteur logistique, un simple like est d\u00e9j\u00e0 une victoire au regard du profil des utilisateurs. Dans un autre secteur, plus habitu\u00e9 au feedback et \u00e0 la gamification, la participation va beaucoup plus loin.<\/p>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">S\u00e9bastien Chatel cite l&#8217;exemple d&#8217;un client qui a choisi d&#8217;activer son r\u00e9seau social interne apr\u00e8s avoir constat\u00e9 que ses salari\u00e9s \u00e9changeaient d\u00e9j\u00e0 dans des groupes de discussion externes, non mod\u00e9r\u00e9s. Plut\u00f4t que de lutter contre cet usage, l&#8217;entreprise a pr\u00e9f\u00e9r\u00e9 le ramener en interne, sur un espace ma\u00eetris\u00e9.<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #EF6DA6; padding-left: 12px; overflow-wrap: break-word; word-break: break-word;\">Le pilier qui fait, ou d\u00e9fait, l&#8217;engagement : la gouvernance<\/h2>\n<p style=\"margin: 0 0 18px 0; overflow-wrap: break-word;\">Selon l&#8217;Observatoire, 49% des organisations ont mis en place un comit\u00e9 \u00e9ditorial pour piloter leur intranet, soit 7 points de plus qu&#8217;en 2023. Et 66% suivent d\u00e9sormais un indicateur de performance, une progression de 14 points.<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(min(160px, 100%), 1fr)); gap: 16px; margin: 24px 0; width: 100%; box-sizing: border-box;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">49%<\/strong><br \/>\n<span style=\"color: #555;\">des organisations ont un comit\u00e9 \u00e9ditorial actif, soit +7 points en deux ans.<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1); box-sizing: border-box; overflow-wrap: break-word;\"><strong style=\"color: #ef6da6; display: block; margin-bottom: 8px; font-size: 28px; font-weight: 800;\">66%<\/strong><br \/>\n<span style=\"color: #555;\">des organisations suivent un indicateur de performance, soit +14 points en deux ans.<\/span><\/div>\n<\/div>\n<p style=\"font-size: 12px; color: #888; margin: 8px 0 0 0; font-style: italic;\">Source : Observatoire de l&#8217;intranet augment\u00e9, Arctus, 2025.<\/p>\n<div style=\"background: #f0f7f8; border-left: 5px solid #2EDFCA; padding: 20px 24px; border-radius: 0 10px 10px 0; margin: 24px 0; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"font-style: italic; color: #003c49; margin: 0 0 12px;\">&#8220;Gr\u00e2ce au comit\u00e9 \u00e9ditorial, ce n&#8217;est pas publier plus qui compte, c&#8217;est publier mieux, parce que la gouvernance permet aux collaborateurs de trouver ce qu&#8217;ils cherchent.&#8221;<\/p>\n<p style=\"margin: 0; font-weight: bold; color: #003c49;\">Floriane Chevallier, Customer Success Manager chez Powell<\/p>\n<\/div>\n<div style=\"background: #eef8f0; border-left: 5px solid #2e7d32; padding: 18px 22px; border-radius: 0 8px 8px 0; margin: 24px 0; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0;\"><strong style=\"color: #2e7d32;\">&#x2705; Recommandation :<\/strong> il n&#8217;y a pas de recette magique \u00e0 l&#8217;engagement. Chaque entreprise a sa propre culture et ses propres objectifs. Le vrai travail consiste \u00e0 les clarifier, puis \u00e0 construire un plan de succ\u00e8s r\u00e9aliste, mesurable et adapt\u00e9, plut\u00f4t qu&#8217;\u00e0 activer des fonctionnalit\u00e9s les unes apr\u00e8s les autres.<\/p>\n<\/div>\n<div style=\"background: #f8f9fa; border-left: 5px solid #EF6DA6; padding: 18px 22px; border-radius: 0 8px 8px 0; margin: 24px 0; box-sizing: border-box; overflow-wrap: break-word;\">\n<p style=\"margin: 0 0 10px 0; font-weight: bold; color: #003c49;\">Ressources associ\u00e9es :<\/p>\n<ul style=\"margin: 0; padding-left: 20px;\">\n<li style=\"margin: 6px 0;\"><a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600;\" href=\"https:\/\/www.youtube.com\/watch?v=BcdglXlddS8\">\u00c9pisode #1, la satisfaction collaborateur, mythe ou r\u00e9alit\u00e9 ?<\/a><\/li>\n<li style=\"margin: 6px 0;\"><a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600;\" href=\"https:\/\/www.youtube.com\/watch?v=Gj_vzK1Olbg\">\u00c9pisode #3, votre intranet est il pr\u00eat pour l&#8217;IA ?<\/a><\/li>\n<li style=\"margin: 6px 0;\"><a style=\"color: #ef6da6; text-decoration: underline; font-weight: 600;\" href=\"https:\/\/www.youtube.com\/watch?v=eVAwTcczzZs\">\u00c9pisode #4, qui est vraiment responsable de votre intranet ?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR \u2013 Ce que vous allez apprendre En France, seuls 8% des salari\u00e9s se disent engag\u00e9s dans leur travail, selon le dernier rapport Gallup (State &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/webinaire\/ngagement-intranet-fonctionnalites-usage-reel\/\">Continued<\/a><\/p>\n","protected":false},"author":68,"featured_media":163227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671,1673],"audiences":[],"interests":[1679,1676,2009],"products":[],"zones":[],"class_list":["post-161964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-webinaire","interests-communication-interne","interests-digital-workplace","interests-tendances-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sondages, kudos, gamification : pourquoi vos outils d\u2019engagement ne fonctionnent pas - Powell<\/title>\n<meta name=\"description\" content=\"74% des organisations proposent des sondages, 24% les utilisent vraiment. 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