{"id":157144,"date":"2026-05-29T12:06:26","date_gmt":"2026-05-29T10:06:26","guid":{"rendered":"https:\/\/powell-software.com\/?p=157144"},"modified":"2026-05-29T12:10:24","modified_gmt":"2026-05-29T10:10:24","slug":"diakonie-michaelshoven-quand-lia-rencontre-le-storytelling-sur-lintranet-mika","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/cas-clients\/diakonie-michaelshoven-quand-lia-rencontre-le-storytelling-sur-lintranet-mika\/","title":{"rendered":"Diakonie Michaelshoven : quand l&#8217;IA rencontre le storytelling sur l&#8217;intranet MIKA"},"content":{"rendered":"<div class=\"powell-success-story\" style=\"color: #003c49; max-width: 900px; margin: auto; line-height: 1.6;\">\n<div style=\"background-color: #f4f4f4; padding: 20px; border-radius: 10px; display: flex; justify-content: center; align-items: center; margin-top: 20px;\">\n<div style=\"border-right: 2px solid #E53595; padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Collaborateurs :<\/strong> <span style=\"color: #003c49;\">2 800<\/span><\/div>\n<div style=\"border-right: 2px solid #2EDFCA; padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Secteur :<\/strong> <span style=\"color: #003c49;\">Association \u00e0 but non lucratif<\/span><\/div>\n<div style=\"padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Localisation :<\/strong> <span style=\"color: #003c49;\">Allemagne<\/span><\/div>\n<\/div>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Contexte<\/h2>\n<p><strong><a style=\"color: #003c49;\" href=\"https:\/\/www.diakonie-michaelshoven.de\/\">Diakonie Michaelshoven e.V.<\/a> <\/strong>est une organisation \u00e0 but non lucratif bas\u00e9e en Allemagne, forte de pr\u00e8s de 2 800 collaborateurs. En tant que grand acteur des services sociaux, la qualit\u00e9 et la clart\u00e9 de la communication interne sont au c\u0153ur de son fonctionnement : f\u00e9d\u00e9rer les \u00e9quipes, diffuser les savoirs et soutenir le quotidien de collaborateurs aux m\u00e9tiers tr\u00e8s vari\u00e9s. Dot\u00e9e de l&#8217;intranet MIKA, d\u00e9velopp\u00e9 sur <strong><a href=\"https:\/\/powell-software.com\/fr\/\">Powell<\/a><\/strong>, l&#8217;organisation cherche en permanence \u00e0 enrichir ses usages digitaux. L&#8217;objectif ne se limite pas \u00e0 publier du contenu : il s&#8217;agit de cr\u00e9er de v\u00e9ritables moments d&#8217;engagement, qui donnent du sens aux outils num\u00e9riques dans la vie de tous les jours.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Leurs d\u00e9fis<\/h2>\n<div style=\"background: #f0f7f8; border: 2px solid #003C49; padding: 24px; border-radius: 12px; margin: 30px 0; position: relative; overflow: hidden; color: #003c49;\">\n<p><span style=\"font-size: 80px; color: #2edfca; line-height: 0.5; position: absolute; top: 10px; left: 10px; opacity: 0.8;\">\u201c<\/span><\/p>\n<p style=\"margin-top: 10px; line-height: 1.6;\">L&#8217;\u00e9quipe ne voulait pas se contenter d&#8217;une simple campagne saisonni\u00e8re. Elle souhaitait montrer concr\u00e8tement comment l&#8217;IA et Copilot en particulier, pouvait s&#8217;int\u00e9grer naturellement dans le quotidien professionnel, tout en insufflant une nouvelle dynamique autour de l&#8217;intranet.<\/p>\n<p style=\"font-size: 13px; font-style: italic; margin-top: 10px;\">MIKA Intranet : L&#8217;innovation au service de l&#8217;humain<\/p>\n<div style=\"text-align: right; margin: 20px 0 0 0; border-top: 1px solid #003C49; padding-top: 10px;\"><strong style=\"color: #003c49; font-size: 18px; font-weight: 800; display: block;\">Diakonie Michaelshoven<\/strong><span style=\"font-size: 14px; color: #336b74;\">Secteur associatif<\/span><\/div>\n<\/div>\n<p>L&#8217;\u00e9quipe ne voulait pas se contenter d&#8217;une simple campagne saisonni\u00e8re. Deux ambitions guidaient sa d\u00e9marche. Premi\u00e8rement, d\u00e9montrer comment l&#8217;IA, et Copilot en particulier, pouvait s&#8217;int\u00e9grer concr\u00e8tement dans le quotidien des collaborateurs. Si beaucoup de collaborateurs avaient entendu parler de l&#8217;IA, peu l&#8217;avaient r\u00e9ellement essay\u00e9e. L&#8217;enjeu \u00e9tait de lever les freins, d&#8217;offrir des exemples concrets et d&#8217;encourager l&#8217;exp\u00e9rimentation.<\/p>\n<p>Deuxi\u00e8mement, entretenir l&#8217;enthousiasme autour de l&#8217;intranet. Au-del\u00e0 de l&#8217;information r\u00e9guli\u00e8re, des temps forts saisonniers peuvent renforcer l&#8217;engagement et cr\u00e9er des exp\u00e9riences partag\u00e9es \u00e0 l&#8217;\u00e9chelle de toute l&#8217;organisation. Le d\u00e9fi consistait \u00e0 concevoir une initiative capable de :<\/p>\n<ul>\n<li><strong>Mettre en lumi\u00e8re l&#8217;IA<\/strong> de fa\u00e7on pratique et accessible<\/li>\n<li>Encourager l&#8217;exp\u00e9rimentation avec <strong>Copilot<\/strong><\/li>\n<li>Accro\u00eetre la <strong>visibilit\u00e9<\/strong> et l&#8217;<strong>usage<\/strong> de l&#8217;intranet<\/li>\n<li>Cr\u00e9er une <strong>exp\u00e9rience collective et positive<\/strong> en pleine p\u00e9riode de rush de fin d&#8217;ann\u00e9e<\/li>\n<li>Rester <strong>r\u00e9alisable<\/strong> avec les <span style=\"color: #ef6da6;\"><strong>fonctionnalit\u00e9s existantes de Powell<\/strong><\/span><\/li>\n<\/ul>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Leur solution<\/h2>\n<p>La r\u00e9ponse a pris la forme d&#8217;un calendrier de l&#8217;Avent interactif, port\u00e9 par l&#8217;IA et publi\u00e9 sur l&#8217;intranet MIKA tout au long du mois de d\u00e9cembre. Chaque jour, les collaborateurs d\u00e9couvraient une nouvelle case r\u00e9v\u00e9lant le chapitre suivant d&#8217;une histoire immersive. Le r\u00e9cit s&#8217;inspirait de faits r\u00e9els, et les protagonistes \u00e9taient de vrais coll\u00e8gues, int\u00e9gr\u00e9s \u00e0 la trame narrative. \u00c0 chaque \u00e9pisode, de nouveaux indices permettaient de r\u00e9soudre une enqu\u00eate, transformant le calendrier en v\u00e9ritable puzzle quotidien.<\/p>\n<div style=\"display: flex; gap: 15px; margin: 30px 0; flex-wrap: wrap;\">\n<div style=\"flex: 1; min-width: 250px; background: #2EDFCA; padding: 20px; border-radius: 10px; color: #003c49;\"><strong>Narration augment\u00e9e par l&#8217;IA<\/strong><br \/>\nCopilot a soutenu la cr\u00e9ation de contenu, la coh\u00e9rence du ton et la g\u00e9n\u00e9ration d&#8217;id\u00e9es tout au long du r\u00e9cit.<\/div>\n<div style=\"flex: 1; min-width: 250px; background: #97FFBA; padding: 20px; border-radius: 10px; color: #003c49;\"><strong>Composants Powell<\/strong><br \/>\nLes widgets ont compos\u00e9 un point d&#8217;entr\u00e9e visuellement attractif et enti\u00e8rement automatis\u00e9.<\/div>\n<div style=\"flex: 1; min-width: 250px; background: #003C49; padding: 20px; border-radius: 10px; color: white;\"><strong>Exp\u00e9rience gamifi\u00e9e<\/strong><br \/>\nUn dispositif ludique o\u00f9 de vrais collaborateurs devenaient les h\u00e9ros d&#8217;un myst\u00e8re renouvel\u00e9 chaque jour.<\/div>\n<\/div>\n<p>\u00c0 l&#8217;issue du r\u00e9cit, les participants d\u00e9couvraient un message de v\u0153ux accompagn\u00e9 d&#8217;une prise de parole du Comit\u00e9 Ex\u00e9cutif une touche humaine et sinc\u00e8re pour clore l&#8217;aventure. Les composants flexibles de Powell ont jou\u00e9 un r\u00f4le central dans le dispositif :<\/p>\n<ul>\n<li><strong>Widgets et tuiles teaser<\/strong> pour un point d&#8217;entr\u00e9e visuellement engageant<\/li>\n<li><strong>Planification de contenu<\/strong> pour une publication automatique des nouveaux chapitres chaque jour<\/li>\n<li><strong>\u00c9l\u00e9ments interactifs<\/strong> favorisant les visites et la participation quotidiennes<\/li>\n<li><strong>Support Copilot<\/strong> pour concevoir la trame narrative et explorer diff\u00e9rents registres d&#8217;\u00e9criture<\/li>\n<\/ul>\n<h2 style=\"margin: 0 0 20px 0; color: #003c49; font-weight: bold;\">Les chiffres cl\u00e9s<\/h2>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin: 30px 0;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">N\u00b01<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Rubrique la plus consult\u00e9e de l&#8217;intranet au mois de d\u00e9cembre<\/strong><\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">IMPACT<\/strong><\/span><br \/>\n<strong><span style=\"color: #003c49;\">Hausse significative de la visibilit\u00e9 de la plateforme tout au long de la campagne<\/span><\/strong><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">EN ESSOR<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Curiosit\u00e9 digitale et adoption de l&#8217;IA en pleine acc\u00e9l\u00e9ration<\/strong><\/span><\/div>\n<\/div>\n<p>Si la campagne visait avant tout l&#8217;engagement et l&#8217;innovation, ses retomb\u00e9es qualitatives ont \u00e9t\u00e9 \u00e9loquentes. De nombreux collaborateurs ont t\u00e9moign\u00e9 que le projet les avait incit\u00e9s \u00e0 tester Copilot et \u00e0 explorer les fonctionnalit\u00e9s IA pour la toute premi\u00e8re fois. Bien au-del\u00e0 du divertissement, l&#8217;initiative a v\u00e9ritablement acc\u00e9l\u00e9r\u00e9 l&#8217;adoption des outils digitaux.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">R\u00e9sultats<\/h2>\n<p>Le calendrier de l&#8217;Avent a accompli quelque chose de rare : tisser un lien authentique entre technologie, cr\u00e9ativit\u00e9 et relations humaines. Les collaborateurs revenaient chaque jour pour suivre l&#8217;histoire et percer le myst\u00e8re. Voir de vrais coll\u00e8gues incarner les personnages a rendu l&#8217;exp\u00e9rience \u00e0 la fois personnelle et f\u00e9d\u00e9ratrice.<\/p>\n<div style=\"background: white; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #2EDFCA; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\">\n<p style=\"margin: 0 0 15px 0; color: #003c49; font-size: 18px; font-style: italic; line-height: 1.8;\">\u00ab Ce projet m&#8217;a prouv\u00e9 tout le potentiel qui r\u00e9side dans l&#8217;exp\u00e9rimentation avec l&#8217;IA comme avec des plateformes telles que Powell. Avec un peu d&#8217;audace, d&#8217;humour et de curiosit\u00e9, on peut cr\u00e9er des exp\u00e9riences qui donnent envie aux autres d&#8217;explorer de nouveaux outils. C&#8217;est un bel exemple de la fa\u00e7on dont l&#8217;innovation peut partir d&#8217;une petite id\u00e9e et produire un grand impact. \u00bb<\/p>\n<p style=\"margin: 0; color: #555; font-weight: bold;\">Julia Hoffmann, Innovation &amp; D\u00e9veloppement organisationnel, Diakonie Michaelshoven<\/p>\n<\/div>\n<div style=\"background: white; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #2EDFCA; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\">\n<p style=\"margin: 0 0 15px 0; color: #003c49; font-size: 18px; font-style: italic; line-height: 1.8;\">\u00ab L&#8217;histoire a cr\u00e9\u00e9 un niveau d&#8217;engagement totalement in\u00e9dit. Elle a rapproch\u00e9 les coll\u00e8gues et a rendu nos canaux de communication plus humains, plus vivants, plus interactifs. \u00bb<\/p>\n<p style=\"margin: 0; color: #555; font-weight: bold;\">Simone Sch\u00f6n, Directrice de la Communication Corporate, Diakonie Michaelshoven<\/p>\n<\/div>\n<div style=\"background: #cfffe0; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #003C49;\">\n<h3 style=\"margin: 0 0 20px 0; color: #003c49; font-weight: bold;\">Les enseignements cl\u00e9s<\/h3>\n<ul style=\"margin: 0; padding-left: 20px; color: #003c49; line-height: 1.8;\">\n<li><strong>L&#8217;IA comme alli\u00e9e cr\u00e9ative<\/strong> : Copilot est un catalyseur d&#8217;engagement, pas seulement un outil de productivit\u00e9.<\/li>\n<li><strong>La technologie au service de l&#8217;humain<\/strong> :\u00a0 Impliquer de vrais collaborateurs rend les outils digitaux concrets et d\u00e9sirables.<\/li>\n<li><strong>Le plaisir comme levier strat\u00e9gique<\/strong> : Les temps forts saisonniers sont de puissants acc\u00e9l\u00e9rateurs d&#8217;adoption digitale sur le long terme.<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-157068 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/DIAKONIE.png\" alt=\"\" width=\"1720\" height=\"1144\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/DIAKONIE.png 1720w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/DIAKONIE-480x319.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/DIAKONIE-1200x798.png 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/DIAKONIE-768x511.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/DIAKONIE-1536x1022.png 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\" \/><\/h2>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Conclusion<\/h2>\n<p>Le calendrier de l&#8217;Avent propuls\u00e9 par l&#8217;IA de Diakonie Michaelshoven illustre parfaitement comment un environnement de travail digital peut devenir un <strong>v\u00e9ritable laboratoire d&#8217;innovation.<\/strong> En combinant la souplesse des fonctionnalit\u00e9s Powell avec <strong>la puissance cr\u00e9ative de Copilot<\/strong>, l&#8217;\u00e9quipe a transform\u00e9 une campagne saisonni\u00e8re en <strong>initiative strat\u00e9gique \u00e0 part enti\u00e8re<\/strong>. Elle a d\u00e9montr\u00e9 que l&#8217;IA peut \u00eatre \u00e0 la fois <strong>concr\u00e8te, accessible<\/strong> et m\u00eame <strong>ludique.<\/strong> Et surtout, elle a <strong>donn\u00e9 \u00e0 chacun l&#8217;envie d&#8217;exp\u00e9rimenter, d&#8217;explorer et d&#8217;adopter de nouveaux outils.<\/strong><\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">\u00c0 propos du partenaire : HIRSCHTEC<\/h2>\n<p>Sp\u00e9cialiste de la digitalisation de la communication interne et de la collaboration depuis 2005, <strong><a style=\"color: #003c49;\" href=\"https:\/\/hirschtec.eu\/hirschtec-group\/\">HIRSCHTEC<\/a><\/strong> accompagne ses clients de bout en bout : de la d\u00e9finition de la vision globale du Digital Workplace \u00e0 la mise en \u0153uvre et \u00e0 l&#8217;\u00e9volution d&#8217;intranets, d&#8217;applications collaborateurs et d&#8217;espaces de travail digitaux bas\u00e9s sur M365, en passant par l&#8217;automatisation des flux de travail et l&#8217;accompagnement au leadership digital.<\/p>\n<div style=\"background: #003C49; padding: 40px; border-radius: 12px; text-align: center; margin: 30px 0; color: white;\">\n<h3 style=\"margin: 0 0 15px 0; font-size: 28px;\">Pr\u00eat \u00e0 innover avec l&#8217;IA ?<\/h3>\n<p><a style=\"background: #2EDFCA; color: #003c49; padding: 15px 40px; text-decoration: none; border-radius: 6px; font-weight: bold; font-size: 18px; display: inline-block;\" href=\"https:\/\/powell-software.com\/fr\/produits\/powell-intranet\/\">D\u00e9couvrir Powell Intranet<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Collaborateurs : 2 800 Secteur : Association \u00e0 but non lucratif Localisation : Allemagne Contexte Diakonie Michaelshoven e.V. est une organisation \u00e0 but non lucratif &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/cas-clients\/diakonie-michaelshoven-quand-lia-rencontre-le-storytelling-sur-lintranet-mika\/\">Continued<\/a><\/p>\n","protected":false},"author":68,"featured_media":61081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2025],"audiences":[],"interests":[],"products":[1691],"zones":[1951],"class_list":["post-157144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","products-powell-intranet","zones-europe-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diakonie Michaelshoven : quand l&#039;IA rencontre le storytelling sur l&#039;intranet MIKA - Powell<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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