{"id":156617,"date":"2026-04-01T11:54:38","date_gmt":"2026-04-01T09:54:38","guid":{"rendered":"https:\/\/powell-software.com\/?p=156617"},"modified":"2026-04-01T11:54:38","modified_gmt":"2026-04-01T09:54:38","slug":"podcast-interne-entreprise","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/podcast-interne-entreprise\/","title":{"rendered":"Podcast interne entreprise : le guide complet 2026"},"content":{"rendered":"<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">Pourquoi le podcast interne cartonne<\/h2>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin: 30px 0;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">77 %<\/strong> <span style=\"color: #555;\">des salari\u00e9s estiment que le podcast am\u00e9liore la communication interne (Occurrence 2023)<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">80 %<\/strong> <span style=\"color: #555;\">des auditeurs vont jusqu&#8217;au bout de l&#8217;\u00e9pisode, contre 20-30 % de taux de lecture d&#8217;un email long<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">68 %<\/strong> <span style=\"color: #555;\">des auditeurs \u00e9coutent des podcasts pendant leurs d\u00e9placements (M\u00e9diam\u00e9trie)<\/span><\/div>\n<\/div>\n<p style=\"margin: 0 0 18px 0;\">Des g\u00e9ants comme <strong style=\"color: #003c49; font-weight: 600;\">American Airlines<\/strong> (Tell Me Why) ou <strong style=\"color: #003c49; font-weight: 600;\">Carglass<\/strong> ont lanc\u00e9 leurs podcasts internes avec succ\u00e8s. Le format audio r\u00e9pond \u00e0 un besoin profond : <strong style=\"color: #003c49; font-weight: 600;\">la voix cr\u00e9e une proximit\u00e9 \u00e9motionnelle que l&#8217;\u00e9crit ne permet pas<\/strong>. On entend l&#8217;intonation, l&#8217;\u00e9motion, la personnalit\u00e9 autant d&#8217;\u00e9l\u00e9ments qui renforcent la confiance et l&#8217;engagement.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">PARTIE 1 : Pourquoi lancer un podcast interne ?<\/h2>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">Qu&#8217;est-ce qu&#8217;un podcast interne d&#8217;entreprise ?<\/h3>\n<p style=\"margin: 0 0 18px 0;\">Un <strong style=\"color: #003c49; font-weight: 600;\">podcast interne<\/strong> (ou podcast d&#8217;entreprise interne) est une \u00e9mission audio produite par une organisation et destin\u00e9e exclusivement \u00e0 ses collaborateurs. Contrairement aux podcasts externes (brand content, communication client), le podcast interne vise \u00e0 <strong style=\"color: #003c49; font-weight: 600;\">informer, former, engager et f\u00e9d\u00e9rer les \u00e9quipes<\/strong>.<\/p>\n<div style=\"background: #ffe6f0; border-left: 5px solid #e55393; padding: 18px 22px; border-radius: 8px; margin: 22px 0;\">\n<p style=\"margin: 0 0 8px 0;\"><strong>Podcast interne vs podcast externe :<\/strong><\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Interne :<\/strong> diffusion priv\u00e9e (intranet, flux RSS priv\u00e9, plateforme interne), contenu RH\/comm interne<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Externe :<\/strong> diffusion publique (Spotify, Apple Podcasts), contenu marketing\/brand content<\/li>\n<\/ul>\n<\/div>\n<p style=\"margin: 0 0 18px 0;\">Le format est flexible : \u00e9pisodes de <strong style=\"color: #003c49; font-weight: 600;\">10 \u00e0 30 minutes<\/strong>, fr\u00e9quence hebdomadaire ou mensuelle selon les besoins et les ressources disponibles.<\/p>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">7 b\u00e9n\u00e9fices du podcast interne<\/h3>\n<p style=\"margin: 0 0 18px 0;\">Voici les 7 raisons pour lesquelles les entreprises les plus innovantes int\u00e8grent le podcast interne \u00e0 leur strat\u00e9gie de communication :<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">1. Humaniser la communication interne<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Le podcast redonne une voix litt\u00e9ralement aux dirigeants, aux experts m\u00e9tiers et aux collaborateurs. La voix cr\u00e9e une <strong style=\"color: #003c49; font-weight: 600;\">proximit\u00e9 \u00e9motionnelle<\/strong> que l&#8217;\u00e9crit ne permet pas : on entend l&#8217;intonation, l&#8217;\u00e9motion, la personnalit\u00e9. Un message du PDG en podcast sera per\u00e7u comme <strong style=\"color: #003c49; font-weight: 600;\">plus authentique et accessible<\/strong> qu&#8217;un email formel de 3 pages.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">2. Toucher les collaborateurs en mobilit\u00e9 et en t\u00e9l\u00e9travail<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Les collaborateurs en t\u00e9l\u00e9travail, les commerciaux itin\u00e9rants, les agents terrain peuvent \u00e9couter le podcast pendant leurs trajets, leur pause d\u00e9jeuner ou en faisant du sport. C&#8217;est un format <strong style=\"color: #003c49; font-weight: 600;\">multit\u00e2che-friendly<\/strong> : contrairement \u00e0 la vid\u00e9o qui n\u00e9cessite un \u00e9cran, le podcast s&#8217;\u00e9coute en faisant autre chose.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">3. Am\u00e9liorer l&#8217;engagement collaborateur<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Le taux d&#8217;engagement est nettement sup\u00e9rieur aux newsletters ou emails : <strong style=\"color: #003c49; font-weight: 600;\">80 % des auditeurs vont jusqu&#8217;au bout de l&#8217;\u00e9pisode<\/strong>. Le podcast cr\u00e9e une habitude, un rendez-vous &#8220;Tous les jeudis, nouvel \u00e9pisode du podcast interne&#8221; et peut m\u00eame devenir interactif : les collaborateurs envoient des questions, proposent des sujets d&#8217;\u00e9pisode.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">4. Renforcer la culture d&#8217;entreprise et la marque employeur interne<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Le podcast interne permet de <strong style=\"color: #003c49; font-weight: 600;\">raconter l&#8217;histoire de l&#8217;entreprise<\/strong>, de valoriser ses valeurs, de mettre en avant ses h\u00e9ros du quotidien. Netflix a lanc\u00e9 WeAreNetflix, un podcast interne qui met en lumi\u00e8re la diversit\u00e9 de ses \u00e9quipes et renforce le sentiment d&#8217;appartenance. Un exemple inspirant pour toutes les organisations.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">5. Faciliter la transmission des connaissances et la formation<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Le podcast est un excellent outil de <a style=\"color: #e55393; text-decoration: none; border-bottom: 1px solid transparent; font-weight: 600;\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/gestion-des-connaissances-outils-et-applications-du-knowledge-management\/\">knowledge management<\/a> : interviews d&#8217;experts m\u00e9tiers qui partagent leurs bonnes pratiques, formations courtes pour l&#8217;onboarding, formations produits ou r\u00e9glementaires. <strong style=\"color: #003c49; font-weight: 600;\">Un \u00e9pisode de 15 minutes sur les nouveaux produits de l&#8217;entreprise peut remplacer une r\u00e9union de 2 heures.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">6. Casser les silos organisationnels<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Le podcast permet de faire entendre des voix de <strong style=\"color: #003c49; font-weight: 600;\">tous les d\u00e9partements<\/strong> : IT, RH, commercial, produit, finance. Les collaborateurs d\u00e9couvrent ce que font leurs coll\u00e8gues des autres services. Un format cross-d\u00e9partements inviter un expert d&#8217;un autre m\u00e9tier \u00e0 chaque \u00e9pisode favorise la coh\u00e9sion et l&#8217;intelligence collective.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">7. Se diff\u00e9rencier en tant qu&#8217;employeur moderne<\/h4>\n<p style=\"margin: 0 0 18px 0;\">Peu d&#8217;entreprises ont encore lanc\u00e9 leur podcast interne : c&#8217;est un <strong style=\"color: #003c49; font-weight: 600;\">signal fort d&#8217;innovation et de modernit\u00e9<\/strong>. C&#8217;est aussi un argument de recrutement et de r\u00e9tention : les candidats et collaborateurs appr\u00e9cient les employeurs qui investissent dans des formats de communication modernes. N&#8217;oubliez pas que les employ\u00e9s sont vos <strong style=\"color: #003c49; font-weight: 600;\">premiers clients<\/strong> et les premi\u00e8res personnes que vous souhaitez fid\u00e9liser.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"background: #fff8e1; border-left: 5px solid #ffe350; padding: 18px 22px; border-radius: 8px; margin: 22px 0;\">\n<p style=\"margin: 0;\"><strong style=\"color: #003c49;\">Tip :<\/strong> Consultez nos <a style=\"color: #e55393; text-decoration: none; border-bottom: 1px solid transparent; font-weight: 600;\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/exemple-communication-interne\/\">exemples de communication interne<\/a> pour vous inspirer des meilleures pratiques du march\u00e9 avant de lancer votre podcast.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-74d5910c-0cc6-46b1-a1d0-15218c08f076\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-74d5910c-0cc6-46b1-a1d0-15218c08f076\" class=\"hs-cta-node hs-cta-74d5910c-0cc6-46b1-a1d0-15218c08f076\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/74d5910c-0cc6-46b1-a1d0-15218c08f076\"><img decoding=\"async\" id=\"hs-cta-img-74d5910c-0cc6-46b1-a1d0-15218c08f076\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/74d5910c-0cc6-46b1-a1d0-15218c08f076.png\" alt=\"Nouveau call-to-action\" \/><\/a><\/span><\/span><\/p>\n<p><span id=\"hs-cta-wrapper-74d5910c-0cc6-46b1-a1d0-15218c08f076\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(26290363, '74d5910c-0cc6-46b1-a1d0-15218c08f076', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><\/p>\n<p><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">PARTIE 2 : Quels types de podcasts internes cr\u00e9er ?<\/h2>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">Les 6 grands formats de podcasts internes<\/h3>\n<p style=\"margin: 0 0 18px 0;\">Avant de vous lancer, il est essentiel de choisir le <strong style=\"color: #003c49; font-weight: 600;\">format \u00e9ditorial<\/strong> adapt\u00e9 \u00e0 vos objectifs et \u00e0 votre audience. Voici les 6 formats les plus efficaces :<\/p>\n<div style=\"background: #ffffff; border: 2px solid #e0e0e0; padding: 24px; border-radius: 10px; margin: 24px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.05);\">\n<h4 style=\"margin: 0 0 8px 0; font-size: 18px; color: #e55393; font-weight: 800;\">Format 1 : Le podcast d&#8217;actualit\u00e9s de l&#8217;entreprise<\/h4>\n<p style=\"margin: 0 0 12px 0;\">Rendez-vous hebdomadaire ou mensuel pour faire le point sur l&#8217;actualit\u00e9 de l&#8217;entreprise : r\u00e9sultats, nouveaux projets, nominations, \u00e9v\u00e9nements \u00e0 venir.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e id\u00e9ale :<\/strong> 10-15 minutes \u2022 <strong style=\"color: #003c49; font-weight: 600;\">Anim\u00e9 par :<\/strong> \u00e9quipe communication ou DG<\/p>\n<\/div>\n<div style=\"background: #ffffff; border: 2px solid #e0e0e0; padding: 24px; border-radius: 10px; margin: 24px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.05);\">\n<h4 style=\"margin: 0 0 8px 0; font-size: 18px; color: #e55393; font-weight: 800;\">Format 2 : Le podcast d&#8217;interviews d&#8217;experts m\u00e9tiers<\/h4>\n<p style=\"margin: 0 0 12px 0;\">Interviews de collaborateurs experts sur leur m\u00e9tier, leurs projets, leurs r\u00e9ussites. Objectif : partage de connaissances, valorisation des talents internes, casser les silos.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e id\u00e9ale :<\/strong> 20-30 minutes<\/p>\n<\/div>\n<div style=\"background: #ffffff; border: 2px solid #e0e0e0; padding: 24px; border-radius: 10px; margin: 24px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.05);\">\n<h4 style=\"margin: 0 0 8px 0; font-size: 18px; color: #e55393; font-weight: 800;\">Format 3 : Le podcast storytelling culture d&#8217;entreprise<\/h4>\n<p style=\"margin: 0 0 12px 0;\">Raconter l&#8217;histoire de l&#8217;entreprise, ses valeurs, ses moments cl\u00e9s, ses anecdotes fondatrices. Mettre en avant les collaborateurs qui incarnent les valeurs de l&#8217;entreprise.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e id\u00e9ale :<\/strong> 15-25 minutes<\/p>\n<\/div>\n<div style=\"background: #ffffff; border: 2px solid #e0e0e0; padding: 24px; border-radius: 10px; margin: 24px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.05);\">\n<h4 style=\"margin: 0 0 8px 0; font-size: 18px; color: #e55393; font-weight: 800;\">Format 4 : Le podcast RH et bien-\u00eatre au travail<\/h4>\n<p style=\"margin: 0 0 12px 0;\">\u00c9pisodes sur le bien-\u00eatre au travail, la sant\u00e9 mentale, l&#8217;\u00e9quilibre vie pro\/perso, les dispositifs RH. Peut \u00eatre anim\u00e9 par la DRH ou un Chief Happiness Officer.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e id\u00e9ale :<\/strong> 15-20 minutes<\/p>\n<\/div>\n<div style=\"background: #ffffff; border: 2px solid #e0e0e0; padding: 24px; border-radius: 10px; margin: 24px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.05);\">\n<h4 style=\"margin: 0 0 8px 0; font-size: 18px; color: #e55393; font-weight: 800;\">Format 5 : Le podcast onboarding pour nouveaux arrivants<\/h4>\n<p style=\"margin: 0 0 12px 0;\">S\u00e9rie de podcasts d\u00e9di\u00e9e aux nouveaux collaborateurs pour leur expliquer l&#8217;entreprise, ses valeurs, son organisation, ses outils. Peut remplacer ou compl\u00e9ter les r\u00e9unions d&#8217;onboarding.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e id\u00e9ale :<\/strong> 10-15 minutes par \u00e9pisode, s\u00e9rie de 5-6 \u00e9pisodes<\/p>\n<\/div>\n<div style=\"background: #ffffff; border: 2px solid #e0e0e0; padding: 24px; border-radius: 10px; margin: 24px 0; box-shadow: 0 2px 8px rgba(0,0,0,0.05);\">\n<h4 style=\"margin: 0 0 8px 0; font-size: 18px; color: #e55393; font-weight: 800;\">Format 6 : Le podcast formation produits \/ m\u00e9tiers<\/h4>\n<p style=\"margin: 0 0 12px 0;\">\u00c9pisodes courts pour former les \u00e9quipes commerciales ou support sur les nouveaux produits, les \u00e9volutions r\u00e9glementaires, les process m\u00e9tiers. Format micro-learning : 1 \u00e9pisode = 1 sujet.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e id\u00e9ale :<\/strong> 8-12 minutes<\/p>\n<\/div>\n<div style=\"background: #fff8e1; border-left: 5px solid #ffe350; padding: 18px 22px; border-radius: 8px; margin: 22px 0;\">\n<p style=\"margin: 0;\"><strong style=\"color: #003c49;\">Tip :<\/strong> Pour un premier podcast interne, privil\u00e9giez un format simple : &#8220;actualit\u00e9s entreprise&#8221; ou &#8220;interviews collaborateurs&#8221;. Ces formats sont faciles \u00e0 produire r\u00e9guli\u00e8rement et g\u00e9n\u00e8rent rapidement de l&#8217;adh\u00e9sion.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">PARTIE 3 : Comment produire votre podcast interne ?<\/h2>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">Les 7 \u00e9tapes pour lancer votre podcast interne<\/h3>\n<p style=\"margin: 0 0 18px 0;\">Voici le processus complet, \u00e9tape par \u00e9tape, pour produire votre premier \u00e9pisode et construire une \u00e9mission durable :<\/p>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 1 : D\u00e9finir les objectifs et le public cible<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Quel est l&#8217;objectif principal ? (informer, former, engager, renforcer la culture ?)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Qui est votre audience ? (tous les collaborateurs, une population sp\u00e9cifique, les managers ?)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Quelle fr\u00e9quence ? (hebdomadaire, bimensuel, mensuel ?)<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Conseil :<\/strong> Commencer petit avec un pilote de 5 \u00e9pisodes pour tester l&#8217;app\u00e9tence avant de s&#8217;engager sur le long terme.<\/p>\n<\/div>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 2 : Choisir le format \u00e9ditorial<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Se r\u00e9f\u00e9rer aux 6 formats pr\u00e9sent\u00e9s en Partie 2 et choisir celui qui correspond le mieux \u00e0 vos objectifs<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Dur\u00e9e recommand\u00e9e :<\/strong> 15-20 minutes (sweet spot engagement)<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 3 : Constituer l&#8217;\u00e9quipe et d\u00e9finir les r\u00f4les<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Responsable \u00e9ditorial :<\/strong> d\u00e9finit la ligne \u00e9ditoriale, pr\u00e9pare les sujets<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Animateur \/ Host :<\/strong> pr\u00e9sente le podcast, interviewe les invit\u00e9s<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">R\u00e9alisateur technique :<\/strong> enregistrement, montage, post-production<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Internaliser :<\/strong> co\u00fbt faible mais n\u00e9cessite des comp\u00e9tences. <strong style=\"color: #003c49; font-weight: 600;\">Externaliser :<\/strong> co\u00fbt plus \u00e9lev\u00e9 (500-3 000 \u20ac \/ \u00e9pisode) mais qualit\u00e9 professionnelle garantie.<\/p>\n<\/div>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 4 : S&#8217;\u00e9quiper du mat\u00e9riel n\u00e9cessaire<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Micro USB de qualit\u00e9 :<\/strong> Rode NT-USB, Blue Yeti, Audio-Technica AT2020USB+ (budget 100-200 \u20ac)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Casque audio ferm\u00e9<\/strong> pour le monitoring<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Logiciel d&#8217;enregistrement :<\/strong> Audacity (open source) ou GarageBand (Mac)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Logiciel de montage :<\/strong> Audacity, Adobe Audition, Reaper<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Traitement acoustique basique : enregistrer dans une pi\u00e8ce calme, avec des mat\u00e9riaux absorbants<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Budget total pour s&#8217;\u00e9quiper en interne : 150-500 \u20ac (setup de base).<\/strong> Si budget limit\u00e9, commencer avec un smartphone r\u00e9cent + micro-cravate.<\/p>\n<\/div>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 5 : Pr\u00e9parer le contenu et enregistrer les \u00e9pisodes<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> R\u00e9diger un conducteur d&#8217;\u00e9pisode (structure : intro, sujet principal, conclusion)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Pr\u00e9parer les questions d&#8217;interview \u00e0 l&#8217;avance si format interview<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Briefer les invit\u00e9s sur le format, la dur\u00e9e, les sujets abord\u00e9s<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Dur\u00e9e d&#8217;enregistrement : pr\u00e9voir 1h30 pour produire 15-20 min de contenu final<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Conseil \u00e9ditorial :<\/strong> Rester naturel et authentique un podcast trop script\u00e9 perd en spontan\u00e9it\u00e9 et en engagement.<\/p>\n<\/div>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 6 : Monter et post-produire l&#8217;\u00e9pisode<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Supprimer les blancs, les h\u00e9sitations, les erreurs, les bruits parasites<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Ajouter un g\u00e9n\u00e9rique de d\u00e9but et de fin (jingle d&#8217;introduction)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Normaliser le son (volume homog\u00e8ne du d\u00e9but \u00e0 la fin)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Exporter en MP3 (format universel, bonne compression, compatible tous devices)<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Temps de montage moyen :<\/strong> 2-3 heures pour un \u00e9pisode de 20 minutes. Utiliser des musiques libres de droits (ex: Epidemic Sound, Artlist, YouTube Audio Library) pour le g\u00e9n\u00e9rique.<\/p>\n<\/div>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">\u00c9tape 7 : Cr\u00e9er une identit\u00e9 visuelle et sonore<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Cr\u00e9er une cover art (vignette podcast) : format carr\u00e9 3000&#215;3000 px minimum<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Design coh\u00e9rent avec la charte graphique de l&#8217;entreprise<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Choisir un jingle d&#8217;introduction reconnaissable (signature sonore)<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Nommer le podcast de mani\u00e8re claire et engageante (\u00e9viter les acronymes internes incompr\u00e9hensibles)<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Exemples de noms efficaces :<\/strong> &#8220;La Voix de [Entreprise]&#8221;, &#8220;[Entreprise] Inside&#8221;, &#8220;Les Coulisses de [Entreprise]&#8221;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">PARTIE 4 : O\u00f9 diffuser votre podcast interne pour qu&#8217;il soit \u00e9cout\u00e9 ?<\/h2>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">Les erreurs classiques de diffusion<\/h3>\n<p style=\"margin: 0 0 18px 0;\">Beaucoup d&#8217;entreprises produisent un excellent podcast\u2026 et \u00e9chouent sur la diffusion. Voici les <strong style=\"color: #003c49; font-weight: 600;\">3 erreurs les plus fr\u00e9quentes<\/strong> :<\/p>\n<div style=\"background: #ffe6f0; border-left: 5px solid #e55393; padding: 18px 22px; border-radius: 8px; margin: 22px 0;\">\n<p style=\"margin: 0 0 8px 0;\"><strong>&#x274c; Les 3 erreurs de diffusion \u00e0 \u00e9viter absolument :<\/strong><\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Erreur 1 : Envoyer le lien par email.<\/strong> L&#8217;email se perd dans la masse, le taux d&#8217;ouverture est faible (15-20 %). M\u00eame en cas d&#8217;ouverture, le collaborateur doit cliquer, se connecter \u00e0 une plateforme externe \u2192 friction \u00e9lev\u00e9e.<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Erreur 2 : Le publier dans un SharePoint perdu.<\/strong> Le podcast est upload\u00e9 dans un dossier SharePoint que personne ne consulte jamais \u2192 0 visibilit\u00e9, 0 \u00e9coute.<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <strong style=\"color: #003c49; font-weight: 600;\">Erreur 3 : L&#8217;h\u00e9berger sur une plateforme externe mal int\u00e9gr\u00e9e.<\/strong> Utiliser Ausha, Anchor ou Spotify for Podcasters avec un flux RSS priv\u00e9, mais sans int\u00e9gration dans l&#8217;environnement de travail \u2192 double authentification, exp\u00e9rience utilisateur d\u00e9grad\u00e9e.<\/li>\n<\/ul>\n<p style=\"margin: 10px 0 0 0;\"><strong style=\"color: #003c49; font-weight: 600;\">R\u00e9sultat : le podcast est produit, mais tr\u00e8s peu \u00e9cout\u00e9. Le ROI est catastrophique.<\/strong><\/p>\n<\/div>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">La solution : l&#8217;intranet comme plateforme de diffusion centrale<\/h3>\n<p style=\"margin: 0 0 18px 0;\">La r\u00e9ponse est simple : diffusez votre <strong style=\"color: #003c49; font-weight: 600;\">podcast interne<\/strong> l\u00e0 o\u00f9 vos collaborateurs vont d\u00e9j\u00e0 tous les jours sur l&#8217;<a style=\"color: #e55393; text-decoration: none; border-bottom: 1px solid transparent; font-weight: 600;\" href=\"\/fr\/produits\/powell-intranet\/\">intranet Powell<\/a>.<\/p>\n<div style=\"background: #cfffe0; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #003C49;\">\n<p style=\"margin: 0; color: #003c49; line-height: 1.8;\"><strong style=\"color: #003c49; font-weight: 600;\">Pourquoi l&#8217;intranet est LA plateforme id\u00e9ale pour votre podcast interne :<\/strong><\/p>\n<\/div>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin: 30px 0;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">1.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Visibilit\u00e9 maximale :<\/strong> le podcast est affich\u00e9 sur la page d&#8217;accueil de l&#8217;intranet, impossible de le manquer<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">2.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Accessibilit\u00e9 imm\u00e9diate :<\/strong> pas de double authentification, pas de lien externe le collaborateur clique sur &#8216;Play&#8217; (SSO Microsoft 365)<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">3.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Exp\u00e9rience fluide :<\/strong> player audio int\u00e9gr\u00e9 directement dans la page, design coh\u00e9rent avec l&#8217;intranet<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">4.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Accessibilit\u00e9 mobile :<\/strong> les collaborateurs peuvent \u00e9couter depuis leur smartphone via l&#8217;application mobile de l&#8217;intranet<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">5.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Notifications push :<\/strong> notifiez automatiquement tous les collaborateurs quand un nouvel \u00e9pisode est publi\u00e9<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">6.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Analytics int\u00e9gr\u00e9s :<\/strong> vous savez exactement combien de personnes ont \u00e9cout\u00e9 l&#8217;\u00e9pisode, combien de temps, quel taux de compl\u00e9tion<\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><strong style=\"color: #003c49; display: block; margin-bottom: 8px; font-size: 24px;\">7.<\/strong> <span style=\"color: #555;\"><strong style=\"color: #003c49; font-weight: 600;\">Engagement :<\/strong> les collaborateurs peuvent liker, commenter, partager l&#8217;\u00e9pisode directement sous le player<\/span><\/div>\n<\/div>\n<div style=\"background: #003c49; border-left: 5px solid #97ffba; padding: 18px 22px; border-radius: 8px; margin: 22px 0; font-family: 'Lexend', sans-serif;\">\n<p style=\"margin: 0; color: #97ffba;\"><b>En centralisant la diffusion de vos podcasts internes sur l&#8217;intranet, vous garantissez un taux d&#8217;\u00e9coute maximal et un ROI \u00e9lev\u00e9 sur votre investissement de production.<\/b><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-156684\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/FR-Marketing-Comms-Section-1-Intro-1-1200x926.png\" alt=\"\" width=\"1200\" height=\"926\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/FR-Marketing-Comms-Section-1-Intro-1-1200x926.png 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/FR-Marketing-Comms-Section-1-Intro-1-480x370.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/FR-Marketing-Comms-Section-1-Intro-1-768x593.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/FR-Marketing-Comms-Section-1-Intro-1-1536x1186.png 1536w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/FR-Marketing-Comms-Section-1-Intro-1.png 2025w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">PARTIE 5 : Comment mesurer le succ\u00e8s de votre podcast interne ?<\/h2>\n<h3 style=\"margin: 24px 0 8px 0; font-size: 22px; font-weight: bold; color: #004f5a;\">Les 6 KPIs essentiels \u00e0 suivre<\/h3>\n<p style=\"margin: 0 0 18px 0;\">Pour \u00e9valuer la performance de votre podcast interne et l&#8217;am\u00e9liorer en continu, voici les <strong style=\"color: #003c49; font-weight: 600;\">6 indicateurs cl\u00e9s<\/strong> \u00e0 monitorer :<\/p>\n<div style=\"background: #fafafa; border-radius: 8px; padding: 18px; margin: 22px 0;\">\n<div style=\"font-weight: 800; color: #003c49; margin-bottom: 6px; font-size: 19px;\">KPI 1 : Nombre d&#8217;\u00e9coutes par \u00e9pisode<\/div>\n<p style=\"margin: 0 0 10px 0;\">M\u00e9trique de base : combien de collaborateurs ont lanc\u00e9 l&#8217;\u00e9pisode ? Comparez avec le nombre total de collaborateurs pour calculer le taux de p\u00e9n\u00e9tration.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Exemple :<\/strong> 350 \u00e9coutes pour un \u00e9pisode \/ 1 000 collaborateurs = 35 % de taux d&#8217;\u00e9coute \u2192 tr\u00e8s bon score.<\/p>\n<\/div>\n<div style=\"background: #fafafa; border-radius: 8px; padding: 18px; margin: 22px 0;\">\n<div style=\"font-weight: 800; color: #003c49; margin-bottom: 6px; font-size: 19px;\">KPI 2 : Dur\u00e9e moyenne d&#8217;\u00e9coute et taux de compl\u00e9tion<\/div>\n<p style=\"margin: 0 0 10px 0;\">Le taux de compl\u00e9tion = % de personnes qui \u00e9coutent l&#8217;\u00e9pisode jusqu&#8217;au bout. Le benchmark secteur est de 80 % pour les podcasts grand public.<\/p>\n<p style=\"margin: 0;\">Si votre taux de compl\u00e9tion est inf\u00e9rieur \u00e0 60 % : l&#8217;\u00e9pisode est peut-\u00eatre trop long ou le contenu perd en int\u00e9r\u00eat. <strong style=\"color: #003c49; font-weight: 600;\">Conseil :<\/strong> analysez \u00e0 quel moment les auditeurs d\u00e9crochent pour identifier les passages \u00e0 am\u00e9liorer.<\/p>\n<\/div>\n<div style=\"background: #fafafa; border-radius: 8px; padding: 18px; margin: 22px 0;\">\n<div style=\"font-weight: 800; color: #003c49; margin-bottom: 6px; font-size: 19px;\">KPI 3 : Taux d&#8217;engagement (likes, commentaires, partages)<\/div>\n<p style=\"margin: 0 0 10px 0;\">Si votre intranet permet les interactions sociales (Powell Intranet le permet), suivez le nombre de likes, commentaires et partages internes sur chaque \u00e9pisode.<\/p>\n<p style=\"margin: 0;\"><strong style=\"color: #003c49; font-weight: 600;\">Indicateur d&#8217;engagement fort :<\/strong> si les collaborateurs commentent et partagent, c&#8217;est que le contenu r\u00e9sonne.<\/p>\n<\/div>\n<div style=\"background: #fafafa; border-radius: 8px; padding: 18px; margin: 22px 0;\">\n<div style=\"font-weight: 800; color: #003c49; margin-bottom: 6px; font-size: 19px;\">KPI 4 : Taux de croissance de l&#8217;audience \u00e9pisode apr\u00e8s \u00e9pisode<\/div>\n<p style=\"margin: 0 0 10px 0;\">Votre audience augmente-t-elle au fil des \u00e9pisodes ? Ou stagne-t-elle ? La croissance est un signe d&#8217;adoption et de bouche-\u00e0-oreille positif.<\/p>\n<p style=\"margin: 0;\">Stagnation ou baisse = interroger les collaborateurs sur leurs attentes via un sondage interne.<\/p>\n<\/div>\n<div style=\"background: #fafafa; border-radius: 8px; padding: 18px; margin: 22px 0;\">\n<div style=\"font-weight: 800; color: #003c49; margin-bottom: 6px; font-size: 19px;\">KPI 5 : Feedback qualitatif des collaborateurs<\/div>\n<p style=\"margin: 0 0 10px 0;\">Sondez r\u00e9guli\u00e8rement les auditeurs via un questionnaire court (3-4 questions) : &#8220;Le podcast vous est-il utile ?&#8221;, &#8220;Quels sujets aimeriez-vous voir trait\u00e9s ?&#8221;, &#8220;Dur\u00e9e id\u00e9ale d&#8217;un \u00e9pisode ?&#8221;<\/p>\n<p style=\"margin: 0;\">Les retours qualitatifs sont souvent <strong style=\"color: #003c49; font-weight: 600;\">plus riches que les m\u00e9triques quantitatives<\/strong>.<\/p>\n<\/div>\n<div style=\"background: #fafafa; border-radius: 8px; padding: 18px; margin: 22px 0;\">\n<div style=\"font-weight: 800; color: #003c49; margin-bottom: 6px; font-size: 19px;\">KPI 6 : Impact sur la culture d&#8217;entreprise (indicateur long terme)<\/div>\n<p style=\"margin: 0 0 10px 0;\">KPI difficile \u00e0 mesurer mais essentiel : le podcast contribue-t-il \u00e0 renforcer le sentiment d&#8217;appartenance, la connaissance de l&#8217;entreprise, l&#8217;engagement ?<\/p>\n<p style=\"margin: 0;\">Peut \u00eatre \u00e9valu\u00e9 via les <strong style=\"color: #003c49; font-weight: 600;\">enqu\u00eates d&#8217;engagement collaborateur annuelles<\/strong> (questions sur la communication interne, la culture).<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">Conclusion<\/h2>\n<p style=\"margin: 0 0 18px 0;\">En 2026, le <strong style=\"color: #003c49; font-weight: 600;\">podcast interne<\/strong> est devenu un outil incontournable de communication corporate. Ses b\u00e9n\u00e9fices sont d\u00e9montr\u00e9s : engagement sup\u00e9rieur, humanisation de la communication, flexibilit\u00e9 pour les collaborateurs en mobilit\u00e9, renforcement de la culture d&#8217;entreprise. Et la production d&#8217;un podcast interne est accessible mat\u00e9riel abordable d\u00e8s 150 \u20ac, agences sp\u00e9cialis\u00e9es disponibles si besoin.<\/p>\n<p style=\"margin: 0 0 18px 0;\">Mais retenez ce message essentiel : <strong style=\"color: #003c49; font-weight: 600;\">un excellent podcast mal diffus\u00e9 aura un impact nul. La cl\u00e9 du succ\u00e8s r\u00e9side dans la diffusion centralis\u00e9e via votre intranet.<\/strong><\/p>\n<div style=\"background: #f0f7f7; border: 2px solid #cce3e3; border-left: 6px solid #003c49; padding: 24px; border-radius: 10px; margin: 30px 0;\">\n<h3 style=\"margin: 0 0 10px 0; font-size: 22px; font-weight: 800; color: #003c49;\">Powell Intranet vous permet de :<\/h3>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> H\u00e9berger vos podcasts internes de mani\u00e8re s\u00e9curis\u00e9e sur l&#8217;environnement Microsoft 365<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Les diffuser avec une visibilit\u00e9 maximale sur la page d&#8217;accueil<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Notifier automatiquement vos collaborateurs<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Mesurer l&#8217;engagement avec des analytics pr\u00e9cis<\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> Offrir une exp\u00e9rience d&#8217;\u00e9coute fluide sur desktop et mobile<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: #f8f9fa; border-left: 5px solid #e55393; padding: 18px 22px; border-radius: 8px; margin: 22px 0;\">\n<p style=\"margin: 0 0 8px 0;\"><strong>Explorer les ressources connexes :<\/strong><\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <a style=\"color: #e55393; text-decoration: none; border-bottom: 1px solid transparent; font-weight: 600;\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/exemple-communication-interne\/\">Exemples de communication interne<\/a><\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <a style=\"color: #e55393; text-decoration: none; border-bottom: 1px solid transparent; font-weight: 600;\" href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/outils-de-communication-interne\/\">Outils de communication interne<\/a><\/li>\n<li style=\"position: relative; padding-left: 26px; margin: 6px 0;\"><span style=\"position: absolute; left: 0; color: #e55393; font-weight: 800;\">\u2192<\/span> <a style=\"color: #e55393; text-decoration: none; border-bottom: 1px solid transparent; font-weight: 600;\" href=\"\/fr\/resources\/cas-clients\/\">Cas clients Powell<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"font-family: -apple-system,BlinkMacSystemFont,'Lexend',Roboto,'Helvetica Neue',Arial,sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<p style=\"text-align: center;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi le podcast interne cartonne 77 % des salari\u00e9s estiment que le podcast am\u00e9liore la communication interne (Occurrence 2023) 80 % des auditeurs vont jusqu&#8217;au &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/podcast-interne-entreprise\/\">Continued<\/a><\/p>\n","protected":false},"author":82,"featured_media":156625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[],"interests":[1679,1676,1677,2009],"products":[],"zones":[],"class_list":["post-156617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","interests-communication-interne","interests-digital-workplace","interests-engagement-collaborateurs","interests-tendances-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment lancer un podcast interne en entreprise [Guide 2026]<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment lancer un podcast interne dans votre entreprise : 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