{"id":155875,"date":"2026-04-28T12:12:19","date_gmt":"2026-04-28T10:12:19","guid":{"rendered":"https:\/\/powell-software.com\/?p=155875"},"modified":"2026-04-28T15:17:49","modified_gmt":"2026-04-28T13:17:49","slug":"la-ville-de-douai","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/cas-clients\/la-ville-de-douai\/","title":{"rendered":"Modernisation de l\u2019Intranet de la Ville de Douai : Allier Efficacit\u00e9 et Identit\u00e9 Local"},"content":{"rendered":"<div style=\"background-color: #f4f4f4; padding: 20px; border-radius: 10px; display: flex; justify-content: center; align-items: center; margin-top: 20px;\">\n<div style=\"border-right: 2px solid #E53595; padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Employ\u00e9s :<\/strong> <span style=\"color: #003c49;\">500 agents<\/span><\/div>\n<div style=\"border-right: 2px solid #2EDFCA; padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Industrie :<\/strong> <span style=\"color: #003c49;\">Secteur Public<\/span><\/div>\n<div style=\"padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Location :<\/strong> <span style=\"color: #003c49;\">Douai, France<\/span><\/div>\n<\/div>\n<h2 style=\"color: #003c49; margin-top: 40px;\">Contexte<\/h2>\n<p>La Ville de Douai, collectivit\u00e9 territoriale de 500 agents, souhaitait moderniser son intranet afin d\u2019en faire un v\u00e9ritable outil de travail au quotidien. Dans un environnement public o\u00f9 l\u2019acc\u00e8s rapide \u00e0 l\u2019information est essentiel, l\u2019intranet devait devenir un levier d\u2019efficacit\u00e9 interne et de coh\u00e9sion.<\/p>\n<p>L\u2019ambition \u00e9tait claire : cr\u00e9er un portail simple, performant et f\u00e9d\u00e9rateur, capable de refl\u00e9ter l\u2019identit\u00e9 de la ville tout en offrant une exp\u00e9rience utilisateur fluide et attractive.<\/p>\n<h2 style=\"color: #003c49; margin-top: 40px;\">Les d\u00e9fis<\/h2>\n<div style=\"background: #f0f7f8; border: 2px solid #003C49; padding: 24px; border-radius: 12px; margin: 30px 0; position: relative; overflow: hidden; color: #003c49;\">\n<p><span style=\"font-size: 80px; color: #2edfca; line-height: 0.5; position: absolute; top: 10px; left: 10px; opacity: 0.8;\">\u201c<\/span><\/p>\n<p style=\"margin-top: 10px; line-height: 1.6;\">L\u2019ancien intranet ne r\u00e9pondait plus pleinement aux attentes des agents. L\u2019acc\u00e8s \u00e0 l\u2019information devait \u00eatre simplifi\u00e9 et la navigation rendue plus intuitive.<\/p>\n<\/div>\n<p>Les objectifs principaux \u00e9taient de :<\/p>\n<ul>\n<li>Moderniser l\u2019outil pour en faire un espace indispensable au quotidien<\/li>\n<li>Am\u00e9liorer l\u2019acc\u00e8s \u00e0 l\u2019information et la fluidit\u00e9 des parcours<\/li>\n<li>Renforcer l\u2019adh\u00e9sion des agents<\/li>\n<li>D\u00e9ployer une identit\u00e9 visuelle forte et f\u00e9d\u00e9ratrice<\/li>\n<\/ul>\n<p>Au-del\u00e0 de la performance technique, l\u2019enjeu \u00e9tait \u00e9galement symbolique. Il fallait proposer un intranet qui ressemble \u00e0 la Ville de Douai et qui parle \u00e0 ses agents.<\/p>\n<h2 style=\"color: #003c49; margin-top: 40px;\">La solution<\/h2>\n<p>Le design du nouvel intranet repose sur une interface \u00e9pur\u00e9e, structur\u00e9e et centr\u00e9e sur l\u2019utilisateur. La navigation a \u00e9t\u00e9 pens\u00e9e pour guider naturellement les agents vers l\u2019essentiel, avec des parcours simplifi\u00e9s et une organisation claire des contenus.<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 15px; margin: 30px 0;\">\n<div style=\"background: #2EDFCA; padding: 20px; border-radius: 10px; color: #003c49; font-weight: bold;\">Identit\u00e9 visuelle centr\u00e9e sur &#8220;Binbin&#8221;, figure locale embl\u00e9matique<\/div>\n<div style=\"background: #97FFBA; padding: 20px; border-radius: 10px; color: #003c49; font-weight: bold;\">Navigation fluide et parcours utilisateurs simplifi\u00e9s<\/div>\n<div style=\"background: #003C49; padding: 20px; border-radius: 10px; color: white; font-weight: bold;\">Ancrage territorial fort pour booster l&#8217;engagement<\/div>\n<\/div>\n<p>L\u2019identit\u00e9 visuelle s\u2019articule autour de Binbin, figure embl\u00e9matique locale, revisit\u00e9 sous forme de personnage de bande dessin\u00e9e. Ce choix apporte modernit\u00e9, chaleur et proximit\u00e9 tout en cr\u00e9ant une signature graphique imm\u00e9diatement reconnaissable.<\/p>\n<p>Cette touche locale donne au portail une dimension humaine et m\u00e9morable. Elle transforme l\u2019intranet en un espace vivant et distinctif, parfaitement align\u00e9 avec l\u2019image et la culture de la Ville de Douai. L\u2019association d\u2019un design clair, d\u2019une ergonomie soign\u00e9e et d\u2019un ancrage territorial fort permet d\u2019allier efficacit\u00e9 et engagement.<\/p>\n<h2 style=\"color: #003c49; margin-top: 40px;\"><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-157234 size-full\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/MAIRIE-DE-DOUAI-1.png\" alt=\"\" width=\"2033\" height=\"1699\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/MAIRIE-DE-DOUAI-1.png 2033w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/MAIRIE-DE-DOUAI-1-480x401.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/MAIRIE-DE-DOUAI-1-1200x1003.png 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/MAIRIE-DE-DOUAI-1-768x642.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/04\/MAIRIE-DE-DOUAI-1-1536x1284.png 1536w\" sizes=\"auto, (max-width: 2033px) 100vw, 2033px\" \/><\/h2>\n<h2 style=\"color: #003c49; margin-top: 40px;\">KPIs<\/h2>\n<p>L\u2019intranet ayant \u00e9t\u00e9 lanc\u00e9 r\u00e9cemment, les donn\u00e9es quantitatives consolid\u00e9es ne sont pas encore disponibles. Cependant, les premiers retours qualitatifs sont tr\u00e8s encourageants :<\/p>\n<h3 style=\"margin: 0 0 20px 0; color: #003c49; font-weight: bold;\">&#x1f4ca; Premiers retours<\/h3>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin: 30px 0;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">Simplification<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Navigation per\u00e7ue comme plus simple par les agents<\/strong><\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">Attractivit\u00e9<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Exp\u00e9rience jug\u00e9e plus intuitive et moderne<\/strong><\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">Adh\u00e9sion<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Forte appropriation de l&#8217;identit\u00e9 visuelle Binbin<\/strong><\/span><\/div>\n<\/div>\n<p>Ces premiers signaux confirment que la refonte r\u00e9pond aux attentes en mati\u00e8re d\u2019ergonomie et d\u2019identit\u00e9.<\/p>\n<h2 style=\"color: #003c49; margin-top: 40px;\">R\u00e9sultats<\/h2>\n<p>Le nouvel intranet simplifie l\u2019acc\u00e8s \u00e0 l\u2019information, valorise les agents et renforce l\u2019efficacit\u00e9 interne. Gr\u00e2ce \u00e0 son identit\u00e9 visuelle unique port\u00e9e par Binbin,<br \/>\nil cr\u00e9e un fort sentiment d\u2019appartenance.<\/p>\n<div style=\"background: #cfffe0; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #003C49;\">\n<h3 style=\"margin: 0 0 20px 0; color: #003c49; font-weight: bold;\">&#x2728; Impact pour la collectivit\u00e9<\/h3>\n<ul style=\"margin: 0; padding-left: 20px; color: #003c49; line-height: 1.8;\">\n<li><strong>Sentiment d&#8217;appartenance<\/strong> &#8211; Une identit\u00e9 visuelle qui r\u00e9sonne avec la culture locale.<\/li>\n<li><strong>Efficacit\u00e9 accrue<\/strong> &#8211; Acc\u00e8s simplifi\u00e9 aux documents et informations critiques.<\/li>\n<li><strong>Valorisation<\/strong> &#8211; Un portail embl\u00e9matique qui met en avant le travail des agents.<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: white; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #2EDFCA; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\">\n<p style=\"margin: 0 0 15px 0; color: #003c49; font-size: 18px; font-style: italic; line-height: 1.8;\">&#8220;Notre Digital Workplace est puissant car il simplifie l\u2019acc\u00e8s \u00e0 l\u2019information, valorise les agents et renforce l\u2019efficacit\u00e9 interne. Il se distingue par une identit\u00e9 visuelle unique, port\u00e9e par Binbin, qui cr\u00e9e un fort sentiment d\u2019appartenance. Alliant ergonomie, modernit\u00e9 et ancrage territorial, il transforme r\u00e9ellement l\u2019exp\u00e9rience collaborateur.&#8221;<\/p>\n<p style=\"margin: 0; color: #555; font-weight: bold;\">\u2014 Ludovic Joseph, Chef de projet informatique \u00e0 la Ville de Douai<\/p>\n<\/div>\n<p>Ce projet prouve qu\u2019un intranet peut \u00eatre \u00e0 la fois performant, engageant et repr\u00e9sentatif d\u2019une collectivit\u00e9.<\/p>\n<h2 style=\"color: #003c49; margin-top: 40px;\">Conclusion<\/h2>\n<p>La refonte de l\u2019intranet de la Ville de Douai d\u00e9montre qu\u2019un design r\u00e9ussi repose sur une approche centr\u00e9e utilisateur et une identit\u00e9 visuelle forte. En combinant ergonomie, simplicit\u00e9 et ancrage local, la collectivit\u00e9 a cr\u00e9\u00e9 un outil moderne qui facilite le travail quotidien tout en renfor\u00e7ant la coh\u00e9sion interne. Un intranet efficace ne se contente pas d\u2019informer. Il incarne l\u2019organisation qu\u2019il repr\u00e9sente.<\/p>\n<h2><span style=\"color: #003c49;\">\u00c0 propos du partenaire : Blue Soft<\/span><\/h2>\n<p>Fond\u00e9e en 2008 par Thierry Boccara et Ludovic Hayat, deux entrepreneurs visionnaires et chevronn\u00e9s, <strong><a href=\"https:\/\/www.bluesoft-group.com\/\">Blue Soft<\/a><\/strong> est devenue, en quelques ann\u00e9es seulement, un acteur incontournable des services num\u00e9riques en France et en Europe. Port\u00e9 par une croissance \u00e0 deux chiffres, le groupe a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 107 millions d\u2019euros en 2023, avec un objectif de 120 millions d\u2019euros pour 2024.<\/p>\n<p>Cette dynamique rassurante repose sur une strat\u00e9gie alliant croissance organique et acquisitions cibl\u00e9es. Depuis sa cr\u00e9ation, la structure a int\u00e9gr\u00e9 17 soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es afin d\u2019enrichir son offre de services. En 2023, elle a ajout\u00e9 4 nouveaux joyaux \u00e0 son \u00e9cosyst\u00e8me dans les domaines des donn\u00e9es, des technologies Microsoft et de la d\u00e9mat\u00e9rialisation des processus.<\/p>\n<div style=\"background: #003C49; padding: 40px; border-radius: 12px; text-align: center; margin: 30px 0; color: white;\">\n<h3 style=\"margin: 0 0 15px 0; font-size: 28px;\">Pr\u00eat \u00e0 transformer votre communication ?<\/h3>\n<p><a style=\"background: #2EDFCA; color: #003c49; padding: 15px 40px; text-decoration: none; border-radius: 6px; font-weight: bold; font-size: 18px; display: inline-block;\" href=\"https:\/\/powell-software.com\/fr\/demo\">Demander une d\u00e9mo<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Employ\u00e9s : 500 agents Industrie : Secteur Public Location : Douai, France Contexte La Ville de Douai, collectivit\u00e9 territoriale de 500 agents, souhaitait moderniser son &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/cas-clients\/la-ville-de-douai\/\">Continued<\/a><\/p>\n","protected":false},"author":69,"featured_media":156542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2025],"audiences":[],"interests":[],"products":[1691],"zones":[1951],"class_list":["post-155875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","products-powell-intranet","zones-europe-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modernisation de l\u2019Intranet de la Ville de Douai avec Powell<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la Ville de Douai a modernis\u00e9 son intranet avec une identit\u00e9 visuelle forte autour de Binbin, cr\u00e9ant un portail intuitif, 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