{"id":155845,"date":"2026-04-28T12:07:34","date_gmt":"2026-04-28T10:07:34","guid":{"rendered":"https:\/\/powell-software.com\/?p=155845"},"modified":"2026-04-28T12:07:34","modified_gmt":"2026-04-28T10:07:34","slug":"dewetech","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/cas-clients\/dewetech\/","title":{"rendered":"Dewetech : Transformer l\u2019Intranet en une Exp\u00e9rience Collaborative Gamifi\u00e9e"},"content":{"rendered":"<div class=\"powell-success-story\" style=\"color: #003c49; max-width: 900px; margin: auto; line-height: 1.6;\">\n<div style=\"background-color: #f4f4f4; padding: 20px; border-radius: 10px; display: flex; justify-content: center; align-items: center; margin-top: 20px;\">\n<div style=\"border-right: 2px solid #E53595; padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Employ\u00e9s :<\/strong> 450<\/div>\n<div style=\"border-right: 2px solid #2EDFCA; padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Industrie :<\/strong> <span style=\"color: #003c49;\">Technologie \/ Services<\/span><\/div>\n<div style=\"padding: 0 20px; font-size: 16px; color: #003c49;\"><strong>Location :<\/strong> <span style=\"color: #003c49;\">Allemagne<\/span><\/div>\n<\/div>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Contexte<\/h2>\n<p><span style=\"color: #ef6da6;\"><strong><a style=\"color: #ef6da6;\" href=\"https:\/\/www.deinzer-weyland.de\/dewetech\/\">Dewetech<\/a> <\/strong><\/span>est une organisation engag\u00e9e dans la construction d\u2019un environnement de travail num\u00e9rique moderne et engageant. Comme beaucoup d\u2019entreprises, elle s\u2019appuie sur son intranet comme hub central de communication. Cependant, l\u2019analyse des usages a r\u00e9v\u00e9l\u00e9 un d\u00e9s\u00e9quilibre : certaines pages \u00e9taient tr\u00e8s consult\u00e9es, tandis que d\u2019autres restaient largement ignor\u00e9es. Plut\u00f4t que d\u2019accepter une consommation passive comme norme, Dewetech a d\u00e9cid\u00e9 de repenser la mani\u00e8re dont les collaborateurs interagissent avec leur intranet. L\u2019objectif \u00e9tait simple mais ambitieux : transformer la plateforme en une exp\u00e9rience \u00e0 laquelle les collaborateurs ont envie de participer activement.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Les d\u00e9fis<\/h2>\n<div style=\"background: #f0f7f8; border: 2px solid #003C49; padding: 24px; border-radius: 12px; margin: 30px 0; position: relative; overflow: hidden; color: #003c49;\">\n<p><span style=\"font-size: 80px; color: #2edfca; line-height: 0.5; position: absolute; top: 10px; left: 10px; opacity: 0.8;\">\u201c<\/span><\/p>\n<p style=\"margin-top: 10px; line-height: 1.6;\">Le d\u00e9fi consistait \u00e0 concevoir une activit\u00e9 capable de booster l&#8217;usage tout en cr\u00e9ant une atmosph\u00e8re festive et f\u00e9d\u00e9ratrice, sans ajouter de charge de travail suppl\u00e9mentaire.<\/p>\n<p style=\"font-size: 13px; font-style: italic; margin-top: 10px;\">Objectif : Make Dewetech Great Again<\/p>\n<div style=\"text-align: right; margin: 20px 0 0 0; border-top: 1px solid #003C49; padding-top: 10px;\"><strong style=\"color: #003c49; font-size: 18px; font-weight: 800; display: block;\">Dewetech Team<\/strong><span style=\"font-size: 14px; color: #336b74;\">Innovation RH<\/span><\/div>\n<\/div>\n<p>Malgr\u00e9 un intranet fonctionnel, Dewetech faisait face \u00e0 deux probl\u00e9matiques majeures. Premi\u00e8rement, l\u2019utilisation \u00e9tait in\u00e9gale. De nombreuses pages recevaient peu de trafic, ce qui signifiait que des contenus pourtant pertinents passaient inaper\u00e7us. Deuxi\u00e8mement, la p\u00e9riode pr\u00e9c\u00e9dant No\u00ebl est souvent marqu\u00e9e par une baisse d\u2019attention et de motivation. L\u2019\u00e9quipe souhaitait insuffler une \u00e9nergie positive sans ajouter de complexit\u00e9 ni de charge de travail suppl\u00e9mentaire.<\/p>\n<p>Le d\u00e9fi consistait \u00e0 concevoir une activit\u00e9 capable de :<\/p>\n<ul>\n<li>Augmenter l\u2019usage et l\u2019engagement sur l\u2019intranet<\/li>\n<li>Encourager l\u2019exploration de contenus moins fr\u00e9quent\u00e9s<\/li>\n<li>Cr\u00e9er une atmosph\u00e8re festive et f\u00e9d\u00e9ratrice<\/li>\n<li>\u00catre simple \u00e0 g\u00e9rer et automatis\u00e9e<\/li>\n<li>S\u00e9duire tous les profils et d\u00e9partements<\/li>\n<\/ul>\n<p>L\u2019initiative devait \u00eatre simple, scalable, mesurable et amusante.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">La solution<\/h2>\n<p>La r\u00e9ponse a pris la forme d\u2019une c<strong>ampagne interactive de No\u00ebl<\/strong> sur 10 jours, enti\u00e8rement int\u00e9gr\u00e9e \u00e0 l\u2019intranet. Chaque jour, un P\u00e8re No\u00ebl cach\u00e9 apparaissait sur une page diff\u00e9rente, portant une lettre. Au fil des 10 jours, les lettres formaient le mot \u201cGreat Again\u201d, en \u00e9cho au slogan &#8220;Make Dewetech great again&#8221;. Les collaborateurs recevaient chaque jour un indice ludique les guidant vers diff\u00e9rentes sections de l\u2019intranet, des FAQ aux contenus li\u00e9s \u00e0 la sant\u00e9 au travail.<\/p>\n<div style=\"display: flex; gap: 15px; margin: 30px 0; flex-wrap: wrap;\">\n<div style=\"flex: 1; min-width: 250px; background: #2EDFCA; padding: 20px; border-radius: 10px; color: #003c49;\"><strong>Gamification Interactive<\/strong><br \/>\nP\u00e8res No\u00ebl cach\u00e9s et indices quotidiens pour stimuler la curiosit\u00e9.<\/div>\n<div style=\"flex: 1; min-width: 250px; background: #97FFBA; padding: 20px; border-radius: 10px; color: #003c49;\"><strong>Automatisation Powell<\/strong><br \/>\nWebparts dynamiques et templates pour une gestion sans effort.<\/div>\n<div style=\"flex: 1; min-width: 250px; background: #003C49; padding: 20px; border-radius: 10px; color: white;\"><strong>Storytelling F\u00e9d\u00e9rateur<\/strong><br \/>\nUne narration festive align\u00e9e sur la culture d&#8217;entreprise.<\/div>\n<\/div>\n<p><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-157096 size-full\" src=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/DEWE-TECH.png\" alt=\"\" width=\"1889\" height=\"1366\" srcset=\"https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/DEWE-TECH.png 1889w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/DEWE-TECH-480x347.png 480w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/DEWE-TECH-1200x868.png 1200w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/DEWE-TECH-768x555.png 768w, https:\/\/powell-software.com\/wp-content\/uploads\/2026\/03\/DEWE-TECH-1536x1111.png 1536w\" sizes=\"auto, (max-width: 1889px) 100vw, 1889px\" \/><\/p>\n<p>Il ne s\u2019agissait pas d\u2019un simple \u00e9l\u00e9ment visuel, mais d\u2019un v\u00e9ritable parcours gamifi\u00e9 propuls\u00e9 par <span style=\"color: #ef6da6;\"><a style=\"color: #ef6da6;\" href=\"https:\/\/powell-software.com\/products\/powell-intranet\/\"><strong>Powell<\/strong><\/a><\/span>. Les \u00e9l\u00e9ments cl\u00e9s comprenaient :<\/p>\n<ul>\n<li>Des P\u00e8res No\u00ebl interactifs cach\u00e9s dans diff\u00e9rentes sections<\/li>\n<li>Des indices quotidiens automatis\u00e9s publi\u00e9s via des webparts personnalis\u00e9s<\/li>\n<li>Un m\u00e9canisme de r\u00e9solution d\u2019\u00e9nigme favorisant l\u2019exploration<\/li>\n<li>Un tirage au sort avec trois enceintes JBL \u00e0 gagner<\/li>\n<\/ul>\n<p>Les fonctionnalit\u00e9s Powell ont \u00e9t\u00e9 utilis\u00e9es de mani\u00e8re cr\u00e9ative :<\/p>\n<ul>\n<li><strong>Des templates<\/strong> pour cr\u00e9er rapidement des pages coh\u00e9rentes<\/li>\n<li><strong>Des webparts dynamiques<\/strong> pour afficher les indices et guider la navigation<\/li>\n<li><strong>De l\u2019automatisation<\/strong> pour publier les mises \u00e0 jour quotidiennes et g\u00e9rer les participations<\/li>\n<li><strong>Des fonctionnalit\u00e9s de gouvernance<\/strong> pour garantir un cadre structur\u00e9 et conforme<\/li>\n<\/ul>\n<p>L\u2019intranet est ainsi devenu une exp\u00e9rience \u00e9volutive, et non plus un simple espace de consultation. Les collaborateurs ne se contentaient plus de lire : ils cherchaient, exploraient et interagissaient.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">KPIs<\/h2>\n<h3 style=\"margin: 0 0 20px 0; color: #003c49; font-weight: bold;\">&#x1f4ca; Les chiffres cl\u00e9s<\/h3>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin: 30px 0;\">\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">7.5x<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Augmentation du trafic sur les pages cibl\u00e9es (jusqu&#8217;\u00e0 150 clics)<\/strong><\/span><\/div>\n<div style=\"background: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"><span style=\"color: #ef6da6;\"><strong style=\"display: block; margin-bottom: 8px; font-size: 24px;\">+20%<\/strong><\/span><br \/>\n<span style=\"color: #003c49;\"><strong>Hausse de l&#8217;usage global de l&#8217;intranet post-campagne<\/strong><\/span><\/div>\n<\/div>\n<p>Ces indicateurs d\u00e9montrent un impact imm\u00e9diat ainsi qu\u2019une am\u00e9lioration durable de l\u2019adoption. La campagne a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats concrets : apr\u00e8s l&#8217;op\u00e9ration, les pages mises en avant ont continu\u00e9 \u00e0 recevoir davantage de visites qu&#8217;auparavant.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">R\u00e9sultats<\/h2>\n<p>La campagne a<strong> transform\u00e9 la perception de l\u2019intranet<\/strong>. Les collaborateurs ont explor\u00e9 des sections qu\u2019ils n\u2019avaient jamais consult\u00e9es auparavant. Les d\u00e9fis quotidiens ont suscit\u00e9 des \u00e9changes et cr\u00e9\u00e9 une dynamique collective. Le storytelling festif a renforc\u00e9 le sentiment d\u2019appartenance.<\/p>\n<div style=\"background: white; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #2EDFCA; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\">\n<p style=\"margin: 0 0 15px 0; color: #003c49; font-size: 18px; font-style: italic; line-height: 1.8;\">&#8220;Ce jeu m\u2019a permis de d\u00e9couvrir des pages que je n\u2019aurais jamais pens\u00e9 visiter. C\u2019\u00e9tait amusant !&#8221;<\/p>\n<p style=\"margin: 0; color: #555; font-weight: bold;\">\u2014 Jutta Sauerborn, Comptabilit\u00e9<\/p>\n<\/div>\n<div style=\"background: white; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #2EDFCA; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\">\n<p style=\"margin: 0 0 15px 0; color: #003c49; font-size: 18px; font-style: italic; line-height: 1.8;\">&#8220;Une mani\u00e8re brillante d\u2019augmenter l\u2019engagement sans charge de travail suppl\u00e9mentaire. L\u2019\u00e9quipe a vraiment appr\u00e9ci\u00e9.&#8221;<\/p>\n<p style=\"margin: 0; color: #555; font-weight: bold;\">\u2014 Sabine Koch, Communication interne<\/p>\n<\/div>\n<p>Au-del\u00e0 de l\u2019aspect festif, Dewetech a d\u00e9montr\u00e9 qu\u2019un intranet peut devenir un espace vivant, interactif et strat\u00e9gique, capable de g\u00e9n\u00e9rer un changement durable des comportements.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">Conclusion<\/h2>\n<p>La campagne de No\u00ebl de Dewetech illustre parfaitement ce qui est possible lorsque cr\u00e9ativit\u00e9 et technologie se rencontrent. En combinant gamification, automatisation, storytelling et r\u00e9compenses, l\u2019\u00e9quipe a transform\u00e9 un intranet traditionnel en v\u00e9ritable exp\u00e9rience collaborateur.<\/p>\n<div style=\"background: #cfffe0; padding: 35px; border-radius: 12px; margin: 30px 0; border-left: 6px solid #003C49;\">\n<h3 style=\"margin: 0 0 20px 0; color: #003c49; font-weight: bold;\">&#x2728; Ce qu&#8217;il faut retenir<\/h3>\n<ul style=\"margin: 0; padding-left: 20px; color: #003c49; line-height: 1.8;\">\n<li><strong>L&#8217;exp\u00e9rience prime sur le volume<\/strong> &#8211; Mieux vaut une navigation ludique que du contenu massif.<\/li>\n<li><strong>L&#8217;impact mesurable<\/strong> &#8211; La gamification n&#8217;est pas qu&#8217;un gadget, c&#8217;est un levier d&#8217;adoption.<\/li>\n<li><strong>Innovation agile<\/strong> &#8211; Utiliser les outils existants (Powell) pour cr\u00e9er de la valeur imm\u00e9diate.<\/li>\n<\/ul>\n<\/div>\n<p>Il ne s\u2019agissait pas simplement d\u2019une animation saisonni\u00e8re, mais d\u2019une d\u00e9monstration concr\u00e8te de la mani\u00e8re dont Powell Intranet peut stimuler l\u2019innovation, l\u2019engagement et l\u2019adoption de fa\u00e7on mesurable.<\/p>\n<h2 style=\"color: #003c49; font-size: 28px; margin-top: 40px;\">\u00c0 propos du partenaire : Thorit Gmbh<\/h2>\n<p>Depuis plus de 10 ans, <strong><a style=\"color: #003c49;\" href=\"https:\/\/www.thorit.com\/en\/unternehmen\">Thorit<\/a><\/strong> accompagne les moyennes et grandes entreprises dans leur qu\u00eate d\u2019une croissance durable et d\u2019exp\u00e9riences client exceptionnelles. Gr\u00e2ce \u00e0 leur approche \u00ab Plan, Build &amp; Grow \u00bb, ils optimisent chaque \u00e9tape du parcours client, de la strat\u00e9gie \u00e0 la croissance continue.<\/p>\n<p>En tant que partenaire HubSpot leader en Europe, Thorit allie excellence technologique et expertise marketing. Gr\u00e2ce \u00e0 des solutions informatiques modernes et des strat\u00e9gies innovantes, l\u2019entreprise am\u00e9liore les performances de ses clients et les aide \u00e0 renforcer leur position sur le march\u00e9.<\/p>\n<p>Leur expertise se refl\u00e8te dans les r\u00e9ussites qu\u2019ils c\u00e9l\u00e8brent aux c\u00f4t\u00e9s de leurs clients.<\/p>\n<div style=\"background: #003C49; padding: 40px; border-radius: 12px; text-align: center; margin: 30px 0; color: white;\">\n<h3 style=\"margin: 0 0 15px 0; font-size: 28px;\">Pr\u00eat \u00e0 gamifier votre lieu de travail ?<\/h3>\n<p><a style=\"background: #2EDFCA; color: #003c49; padding: 15px 40px; text-decoration: none; border-radius: 6px; font-weight: bold; font-size: 18px; display: inline-block;\" href=\"https:\/\/powell-software.com\/fr\/demo\">Demander une d\u00e9mo<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Employ\u00e9s : 450 Industrie : Technologie \/ Services Location : Allemagne Contexte Dewetech est une organisation engag\u00e9e dans la construction d\u2019un environnement de travail num\u00e9rique &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/cas-clients\/dewetech\/\">Continued<\/a><\/p>\n","protected":false},"author":69,"featured_media":156508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2025],"audiences":[],"interests":[],"products":[1691],"zones":[1951],"class_list":["post-155845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","products-powell-intranet","zones-europe-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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