{"id":153964,"date":"2025-11-17T15:02:39","date_gmt":"2025-11-17T13:02:39","guid":{"rendered":"https:\/\/powell-software.com\/?p=153964"},"modified":"2025-11-17T15:13:46","modified_gmt":"2025-11-17T13:13:46","slug":"convaincre-direction-digital-workplace","status":"publish","type":"post","link":"https:\/\/powell-software.com\/fr\/resources\/blog\/convaincre-direction-digital-workplace\/","title":{"rendered":"Comment convaincre votre direction d\u2019investir dans une Digital Workplace ?"},"content":{"rendered":"<div style=\"font-family: 'Lexend', sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">Employ\u00e9s connect\u00e9s\u00a0: mythe ou r\u00e9alit\u00e9\u00a0?<\/h2>\n<p>Durant les ann\u00e9es Covid, les entreprises qui ont le mieux r\u00e9sist\u00e9 \u00e9taient <strong>celles qui \u00e9taient les plus digitalis\u00e9es<\/strong>. La transformation digitale est d\u00e9sormais un passage oblig\u00e9 et dans ce contexte, on pourrait penser que tous les salari\u00e9s sont d\u00e9sormais connect\u00e9s ou presque\u2026 Pourtant, <strong>la r\u00e9alit\u00e9 est toute autre.<\/strong><\/p>\n<p>Une <a href=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/06\/Resultats-de-lObservatoire-Intranet-2025-Arctus.pdf\" target=\"_blank\" rel=\"noopener\">\u00e9tude de l\u2019Observatoire de l&#8217;Intranet Augment\u00e9 publi\u00e9e par Arctus<\/a> r\u00e9v\u00e8le en effet que <strong>les employ\u00e9s de la moiti\u00e9 des entreprises<\/strong> <strong>sont non-connect\u00e9s<\/strong>.<\/p>\n<p>Paradoxalement, on apprend dans cette m\u00eame \u00e9tude que les collaborateurs les plus satisfaits sont ceux qui disposent d\u2019une\u00a0digital workplace\u2026 Un espace de travail num\u00e9rique propos\u00e9 <strong>seulement par un quart des entreprises <\/strong>r\u00e9pondantes \u00e0 l\u2019\u00e9tude!<\/p>\n<p>&nbsp;<\/p>\n<div style=\"font-family: 'Lexend', sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">Repartons de la base : quels sont les avantages de la Digital Workplace pour votre entreprise ?<\/h2>\n<p>Plateforme \u00ab\u00a0tout en un\u00a0\u00bb bas\u00e9e sur le cloud, <a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/digital-workplace\/#:~:text=Une%20Digital%20Workplace%20est%20une,gestion%20documentaire%20et%20d'accessibilit\u00e9.\">la digital workplace<\/a> regroupe, en une seule interface, tous les outils num\u00e9riques dont les collaborateurs ont besoin pour travailler au quotidien, comme SAP, WorkDay, Salesforce ou Trello par exemple. La digital workplace permet donc aux salari\u00e9s d\u2019utiliser <strong>ces outils \u00e0 tout moment et tr\u00e8s facilement<\/strong>, y compris lorsqu\u2019ils sont en t\u00e9l\u00e9travail ou en d\u00e9placement.<\/p>\n<p>Toujours plus intuitifs, ces outils professionnels reprennent d\u00e9sormais des interfaces que l\u2019on retrouve dans les applications et les r\u00e9seaux sociaux grand public, et sont pens\u00e9s pour une exp\u00e9rience utilisateur toujours optimale.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"font-family: 'Lexend', sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">Les bons arguments selon vos interlocuteurs<\/h2>\n<p>Convaincre une direction, ce n\u2019est pas seulement pr\u00e9senter les avantages d\u2019un projet : <strong>c\u2019est parler son langage.<\/strong><\/p>\n<ul>\n<li>\u00c0 la direction financi\u00e8re, montrez comment la Digital Workplace r\u00e9duit les co\u00fbts de structure et am\u00e9liore la productivit\u00e9.<\/li>\n<li>\u00c0 la direction g\u00e9n\u00e9rale, d\u00e9montrez qu\u2019elle favorise la performance globale et la comp\u00e9titivit\u00e9.<\/li>\n<li>\u00c0 la DRH, soulignez son impact sur l\u2019engagement et la fid\u00e9lisation des talents\u2026<\/li>\n<\/ul>\n<p>Bonne nouvelle, il existe des chiffres cl\u00e9s \u00e0 citer dans votre argumentaire et sur lesquels vous pouvez vous appuyer !<\/p>\n<p><strong><span style=\"color: #ef6da6;\">1.<\/span> Parlez chiffres avant technologie<\/strong><\/p>\n<p><strong>Appuyez-vous sur des donn\u00e9es concr\u00e8tes pour traduire les b\u00e9n\u00e9fices en retour sur investissement (ROI) :<\/strong><\/p>\n<\/div>\n<\/div>\n<div style=\"font-family: 'Lexend', sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<div style=\"font-family: 'Lexend', sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<ul>\n<li>+25 % de productivit\u00e9 apr\u00e8s d\u00e9ploiement (IDC)<\/li>\n<li>-41 % d\u2019absent\u00e9isme dans les entreprises avec une forte communication interne (Gallup)<\/li>\n<li>Jusqu\u2019\u00e0 25 % d\u2019\u00e9conomies sur les co\u00fbts immobiliers (CBRE)<\/li>\n<\/ul>\n<p><span style=\"color: #ef6da6;\">Ces chiffres montrent qu\u2019une Digital Workplace ne co\u00fbte pas, elle rapporte (en efficacit\u00e9, en fid\u00e9lisation et en image employeur).<\/span><\/p>\n<p><em>Exemple d\u2019argument pour votre CFO : <\/em>\u201cLe co\u00fbt initial du projet sera compens\u00e9 en quelques mois par les gains de productivit\u00e9 et la r\u00e9duction des frais g\u00e9n\u00e9raux.\u201d<\/p>\n<p><strong><span style=\"color: #ef6da6;\">2.<\/span> Adaptez votre discours \u00e0 vos interlocuteurs :<\/strong><\/p>\n<p><strong>Chaque membre de la direction a ses priorit\u00e9s. Pour maximiser l\u2019impact, parlez \u00e0 chacun de ce qui le touche directement :<\/strong><\/p>\n<ul>\n<li>Direction g\u00e9n\u00e9rale : performance, croissance, comp\u00e9titivit\u00e9<\/li>\n<li>DAF\/CFO : optimisation des co\u00fbts, efficacit\u00e9, ROI mesurable<\/li>\n<li>DRH : engagement, attractivit\u00e9, r\u00e9tention des talents<\/li>\n<li>Communication interne : coh\u00e9sion, culture d\u2019entreprise, collaboration<\/li>\n<\/ul>\n<p><em>Astuce :<\/em> reformulez vos arguments sous forme de r\u00e9sultats tangibles :<\/p>\n<p>&#8220;Une meilleure collaboration&#8221; devient &#8220;moins de r\u00e9unions, plus de d\u00e9cisions prises plus vite&#8221;.<br \/>\n&#8220;Un meilleur engagement&#8221; devient &#8220;moins de turnover et d\u2019absent\u00e9isme&#8221;.<\/p>\n<p><strong><span style=\"color: #ef6da6;\">3.<\/span> Rassurez sur les risques<\/strong><\/p>\n<p>Les freins viennent rarement du manque d\u2019int\u00e9r\u00eat, mais de la peur du changement : budget, s\u00e9curit\u00e9, adoption, complexit\u00e9. Anticipez ces objections et d\u00e9montrez que vous avez pens\u00e9 au plan de mise en \u0153uvre : accompagnement, formation, conduite du changement,&#8230;<\/p>\n<p><strong><span style=\"color: #ef6da6;\">4.<\/span> Montrez la valeur \u00e0 long terme<\/strong><\/p>\n<p>La DW n\u2019est pas un projet IT, c\u2019est un projet d\u2019entreprise ; elle renforce la performance collective, la marque employeur et la durabilit\u00e9 de l\u2019organisation.<\/p>\n<p>Adopter la Digital Workplace c\u2019est offrir aux collaborateurs &#8211; et donc \u00e0 l\u2019entreprise &#8211; un vrai levier de performance. \u00c0 la cl\u00e9 : plus de productivit\u00e9, de souplesse et une diminution de certains co\u00fbts potentiellement lourds.<\/p>\n<p><strong><span style=\"color: #ef6da6;\">5.<\/span> Insistez sur les gains \u00e0 la cl\u00e9 pour les salari\u00e9s : plus de performance, plus d\u2019implication, plus de productivit\u00e9<\/strong><\/p>\n<p>Gr\u00e2ce \u00e0 la digital workplace, les outils essentiels aux \u00e9quipes sont facilement accessibles via une interface commune. Un point d\u2019acc\u00e8s unique aux applications, documents, communications et informations cl\u00e9s. Cette centralisation des donn\u00e9es et des outils permet aux salari\u00e9s de gagner en autonomie. Leurs pertes de temps sont limit\u00e9es et ils peuvent ainsi se concentrer sur des t\u00e2ches \u00e0 forte valeur ajout\u00e9e.<\/p>\n<p>Plus productifs, les salari\u00e9s sont \u00e9galement plus agiles et plus impliqu\u00e9s. Autant de b\u00e9n\u00e9fices ayant un impact positif sur leur bien-\u00eatre et leur \u00e9panouissement au travail. Il y a moins d\u2019absent\u00e9isme et de turnover. L\u2019entreprise se donne ainsi toutes les chances de <a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/reconnaissance-employes\/\">retenir ses talents<\/a> \u2026 et d\u2019en attirer de nouveaux !<\/p>\n<p><strong><span style=\"color: #ef6da6;\">6.<\/span> Attirez l\u2019attention sur la r\u00e9duction des co\u00fbts op\u00e9rationnels<\/strong><\/p>\n<p>Une Digital Workplace bien con\u00e7ue centralise les outils et informations, limitant le temps perdu \u00e0 chercher un document ou \u00e0 dupliquer des t\u00e2ches.<\/p>\n<p>Selon <strong>IDC<\/strong>, un salari\u00e9 passe en moyenne <strong>2,5 heures par jour \u00e0 chercher des informations<\/strong>.<\/p>\n<p>Les entreprises ayant d\u00e9ploy\u00e9 une Digital Workplace constatent une <strong>hausse moyenne de 20 \u00e0 25 % de la productivit\u00e9<\/strong>, ce qui se traduit directement par des \u00e9conomies de temps et de ressources humaines.<\/p>\n<p><strong><span style=\"color: #ef6da6;\">7.<\/span> Et n\u2019oubliez pas qu\u2019une bonne DW favorise les bonnes pratiques RSE<\/strong><\/p>\n<p>Centralisation des donn\u00e9es, r\u00e9duction du nombre de mails et d\u2019impressions papier, facilitation du t\u00e9l\u00e9travail\u2026 La DW encourage la sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique des entreprises et r\u00e9duit leur empreinte carbone. Selon l\u2019ADEME, une seule journ\u00e9e de t\u00e9l\u00e9travail hebdomadaire permet de r\u00e9duire environ 271 kg de CO<sub>2<\/sub> par salari\u00e9 et par an.<\/p>\n<p>Pour les organisations engag\u00e9es dans une d\u00e9marche RSE proactive, cette efficacit\u00e9 num\u00e9rique devient un atout strat\u00e9gique, valorisable aupr\u00e8s des collaborateurs, des clients et des partenaires.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"font-family: 'Lexend', sans-serif; line-height: 1.7; color: #003c49; font-size: 16.5px;\">\n<h2 style=\"margin: 40px 0 14px 0; font-size: 30px; line-height: 1.3; font-weight: 800; color: #003c49; border-left: 6px solid #e55393; padding-left: 12px;\">Pour aller plus loin : r\u00e9ussir votre d\u00e9ploiement<\/h2>\n<p>Aujourd\u2019hui, la digital workplace s\u2019impose donc comme un levier strat\u00e9gique majeur. Cependant, certaines directions peuvent encore se montrer r\u00e9ticentes \u00e0 l\u2019adopter\u2026 D\u2019abord, parce que cette solution a un co\u00fbt. Ensuite, parce que la mise en \u0153uvre d\u2019une digital workplace repr\u00e9sente un gros changement pour les \u00e9quipes. Or, 70% des conduites de changement se soldent par un \u00e9chec. D\u2019o\u00f9 l\u2019importance de ne pas se louper\u00a0!<\/p>\n<p>Pour que ce changement soit bien conduit, <strong>la solution doit \u00eatre bien comprise, bien accept\u00e9e et bien utilis\u00e9e par les collaborateurs.<\/strong> Pas de miracle\u00a0: cela se fait petit \u00e0 petit. Alors, pour \u00eatre la plus efficace possible, la digital workplace doit \u00eatre mise en place progressivement.<\/p>\n<ul>\n<li><span style=\"color: #ef6da6;\"><strong>\u00c9tape 1\u00a0: l\u2019\u00e9tat des lieux.<\/strong><\/span>Quels sont les besoins auxquels la solution doit r\u00e9pondre\u00a0? Combien d\u2019outils doit-elle comprendre\u00a0? Quels sont les d\u00e9fis \u00e0 relever\u00a0? Sachez poser les bonnes questions et analyser vos besoins en profondeur, pour vous tourner vers la meilleure solution.<\/li>\n<li><span style=\"color: #ef6da6;\"><strong>\u00c9tape 2 :\u00a0<\/strong><strong>la phase de test<\/strong>.<\/span> Votre outil est choisi\u00a0? Avant d\u00e9ployer totalement la digital workplace, commencez par une phase de test aupr\u00e8s de quelques collaborateurs seulement. Cela vous laisse le temps de corriger d\u2019\u00e9ventuels bugs et de mettre le doigt sur ce qui fonctionne (ou non), afin de parfaire la solution avant le d\u00e9ploiement complet.<\/li>\n<li><span style=\"color: #ef6da6;\"><strong>\u00c9tape 3 :\u00a0<\/strong><strong>la mise en place d\u00e9finitive.<\/strong><\/span> C\u2019est une \u00e9tape cruciale o\u00f9 les \u00e9quipes peuvent \u00eatre chamboul\u00e9es. \u00c0 ce stade, la direction doit s\u2019impliquer plus que jamais et communiquer le plus possible avec les collaborateurs, pour les aider \u00e0 adopter et utiliser facilement la digital workplace au quotidien, lever leurs doutes et leurs craintes. Les \u00e9quipes d\u2019encadrement et dirigeantes doivent se montrer particuli\u00e8rement \u00e0 l\u2019\u00e9coute et rassurantes.<\/li>\n<li><span style=\"color: #ef6da6;\"><strong>\u00c9tape 4 :\u00a0<\/strong><strong>Formation et suivi.<\/strong><\/span> Une fois la solution adopt\u00e9e, les mois et ann\u00e9es passant, les collaborateurs doivent continuer \u00e0 se former \u00e0 l\u2019outil pour en exploiter toutes les possibilit\u00e9s. De leur c\u00f4t\u00e9, les \u00e9quipes dirigeantes doivent mettre en place un suivi de mesure des performances aidant \u00e0 visualiser les r\u00e9sultats concrets apport\u00e9s par la solution.<\/li>\n<\/ul>\n<p>Le potentiel de la Digital Workplace est \u00e9norme. Mais ce nouvel outil ne peut \u00eatre r\u00e9ellement efficace sans <strong>une implication de tous les salari\u00e9s, \u00e9quipe dirigeante comprise<\/strong>. Un signe qui sera per\u00e7u positivement par des collaborateurs ayant besoin d\u2019\u00eatre rassur\u00e9s et accompagn\u00e9s tout au long de ce changement important.<\/p>\n<p>L\u2019adoption d\u2019une digital workplace peut \u00eatre aussi l\u2019occasion pour l\u2019entreprise d\u2019impulser un nouveau \u00ab mindset num\u00e9rique \u00bb, tourn\u00e9 vers l\u2019autonomie, la collaboration, la mobilit\u00e9 et les processus m\u00e9tier digitalis\u00e9s\u2026<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h2>Pour aller plus loin&#8230;<\/h2>\n<p>Moderniser votre intranet, ce n\u2019est pas juste cocher une case dans votre to-do list IT : c\u2019est repenser en profondeur la m\u00e9canique de votre Digita Workplace. C\u2019est une vraie opportunit\u00e9 \u2013 presque un moment de r\u00e9flexion philosophique pour vos flux internes.<\/p>\n<p>Loin d\u2019\u00eatre une simple bo\u00eete \u00e0 outils num\u00e9rique, une digital workplace moderne doit devenir le hub strat\u00e9gique de votre organisation : un espace o\u00f9 vos collaborateurs trouvent (et aiment trouver !) les informations dont ils ont besoin, collaborent efficacement et, surtout, ne se sentent jamais perdus face \u00e0 une interface obsol\u00e8te ou un moteur de recherche capricieux.<\/p>\n<p>T\u00e9l\u00e9charger ce guide pour en savoir plus :<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4cbea0a0-860a-48ed-9e32-d99c9efcdd58\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4cbea0a0-860a-48ed-9e32-d99c9efcdd58\" class=\"hs-cta-node hs-cta-4cbea0a0-860a-48ed-9e32-d99c9efcdd58\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/26290363\/4cbea0a0-860a-48ed-9e32-d99c9efcdd58\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4cbea0a0-860a-48ed-9e32-d99c9efcdd58\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26290363\/4cbea0a0-860a-48ed-9e32-d99c9efcdd58.png\" alt=\"Nouveau call-to-action\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(26290363, '4cbea0a0-860a-48ed-9e32-d99c9efcdd58', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employ\u00e9s connect\u00e9s\u00a0: mythe ou r\u00e9alit\u00e9\u00a0? Durant les ann\u00e9es Covid, les entreprises qui ont le mieux r\u00e9sist\u00e9 \u00e9taient celles qui \u00e9taient les plus digitalis\u00e9es. La transformation &hellip; <a href=\"https:\/\/powell-software.com\/fr\/resources\/blog\/convaincre-direction-digital-workplace\/\">Continued<\/a><\/p>\n","protected":false},"author":82,"featured_media":154009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671],"audiences":[],"interests":[1676],"products":[],"zones":[],"class_list":["post-153964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","interests-digital-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Convaincre sa direction d&#039;investir dans une Digital Workplace<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les arguments cl\u00e9s pour obtenir l\u2019accord de votre direction et acc\u00e9l\u00e9rer votre projet de Digital Workplace.\" 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