Digital Marketing Manager in North America

Powell Software North America is recruiting a Digital Marketing Manager.

Powell Software is a fast-growing cloud software startup offering a breakthrough technology to design and manage Intranet Portals and Enterprise Digital Workplaces. In order to support its exponential growth in North America, Powell Software is recruiting a Digital Marketing Manager.

His / Her role is to drive and manage the Powell Software digital presence strategy in North America including websites, social platforms, search, blogs, communities and online advertising.

Main activities are:

• Drive the development and implementation of digital marketing plans to support Powell Software’s brand awareness and new customer and partner acquisition.

• Develop Powell Software’s digital presence through the whole range of digital marketing tools including search engine marketing, search engine optimization, content and social media marketing, and retargeting.

• Plan digital marketing budgeting and execution.

• Owns relationships with digital marketing vendors.

• Oversees website traffic, performance and trends and evaluate overall ROI of various digital marketing campaigns.

• Plans and measures A/B and MVT testing and conversion rates across channels, providing reports on key metrics.

• Collaborates with marketing team to integrate digital campaigns with traditional media.

• Manage site updates and changes to content and websites structure in close partnership with product marketing team.

• Proactively seeks new digital marketing opportunities and makes recommendations.

To be successful at this role, the candidate needs to have the following skills:

• Versatile candidate, able to both think strategically on the definition of a plan and be operational to execute on plan successfully.

• Data driven. Strong analytical skills

• Know your stuff. Demonstrate a genuine interest in marketing IT business solutions with a willingness to understand customers’ business needs and how Powell 365 can help cover these needs. Be an enthusiastic learner

• Team player with excellent verbal and written communication skills.

• Comfortable working in a fast-paced environment. Can juggle multi-tasks with an eye on achieving the most critical ones first.

Experience:

• Bachelor degree. Marketing or similar focus preferred.

• First successful experience in planning and executing Digital Marketing strategies across multiple channels.

Seniority Level:

Manager

Motivating compensation package with many evolution possibilities in the US or abroad.

If you are interested in working in a fast-moving environment and with an international and passionate team, reach out to me right away!

 

Join the Powell Software team

APPLY HERE

2019-09-17T16:55:42+01:00September 17th, 2019|